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Case Studies

• Animal Shelter Boosts Lapsed Renewal Efforts With High-Level Personalization
• Associated Humane Societies’ Fundraising Mailing Generates a 15% Response Rate
• Ballantine Helps Boost Dominican Friars Foundation Fundraising Efforts
• Ballantine Turns DLC Management’s Print On Demand Portal from Headache into Asset
• How Ballantine Helped Hudson Robotics Attract More Qualified Traffic and Leads
• IOCC Direct Mail Fundraising Campaign Far Exceeds Expectations
• Single Day Fundraising Campaign For Montclair Kimberley Academy Exceeds Goal By 150%

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Posts

• 2020 Direct Mail Fundraising Trends: Keeping Your Head Above Water
• 3 Effective Ways to Enhance Your Direct Mail Campaigns
• 3 Important Rules To Adopt Into Your Printing Process
• 3 Nonprofit Fundraising Tips
• 3 Tips for Making Your Direct Mail Look High-End on a Budget
• 4 Direct Mail Marketing Strategies for Developing Trust
• 4 Direct Marketing Mailing Must-Dos
• 4 Direct Marketing Tips to Drive Insurance Sales
• 4 Ideas to Make Your Next Direct Mail Package Stand Out
• 4 Key Components of a Successful Direct Mail Campaign
• 4 Simple Ways to Engage Your Target Audience
• 4 Types of Specialty Printing for Print Marketing
• 4 Ways To Capture More Leads For Email Marketing
• 4 Ways To Use User Generated Content On Your Website & Social Media
• 5 Artwork File Tips For Quality Direct Mail Printing
• 5 Direct Mail Tips For The Travel and Leisure Industry That You Need to Know
• 5 Mind-Blowing Direct Mail Executions From Around The World
• 5 Tips for Successful Tri Fold Brochure Printing
• 5 Typography Trends of 2017 [Infographic]
• 5 Upcoming Marketing Trends for 2017
• 5 Ways to Re-Evaluate Your Company Goals
• 6 Tips For Non-Profit Direct Mail Campaign Success
• 6 Unique Freebies To Include In Creative Direct Mail Pieces [Infographic]
• 6 Wellness Tips for Employees Working at Home
• 7 Powerful Tips for Designing Direct Mail Envelopes That Skyrocket Open Rates
• 7 Reasons To Include Direct Mail In Your Marketing Mix
• 7 Ways to Beat The Bin With Direct Mail
• A Guide To Designing Direct Mail Pieces
• A Quick Rundown on Digital Printing
• Acquisition: Opportunities Around Growing your Donor Base
• An Overview of Direct Mail Marketing Regulations in the USA
• Analyze Your Direct Mail Results
• Avoid Costly Mistakes And Typos: Why You Need To Proofread
• Balancing Quality, Speed, and Cost with Advances in Printing Technology
• Ballantine Celebrates 50 Years of Providing Print and Digital Services
• Benefits of Appending Postal Addresses to Email Only Addresses
• Benefits of Changing Formats for Your Direct Mail Packages
• Benefits of Hiring Marketers Without Marketing Degrees
• Benefits of USPS Informed Delivery for Marketers
• Blog Interview with Audience Development Expert Mike Popalardo
• Blog Interview with Direct Marketing Strategist Ted Grigg
• Blog Interview with Marketing and Creative Expert Andrew Majewski
• Blog Interview with Premiums Expert Amy Carichner
• Blog Interview with Professional Copywriter Lori Fletcher
• Boosting Direct Mail Response Using Personalized URLs
• Building Strong Brands for Boring B2B Products
• Call to Action Examples: How to Write A Call To Action In 5 Simple Steps
• Copywriting Tips for an Effective Direct Mail Campaign
• Crafting Irresistible Direct Mail for Luxury Travelers: A Guide for Savvy Marketers
• Creating Impactful Fundraising Campaigns: Best Practices for Non-Profits
• Creative Trends for 2019  
• Custom Die-Cutting: Making Your Direct Mail Stand Out
• Data-Driven Direct Mail: How to Leverage Analytics for Precision Targeting
• Digital Printing Allows You to Personalize Your Direct Mail Media
• Direct Mail Commingling for Reducing Postage Costs and Delivery Times
• Direct Mail for Non-Profits & How It Can Help Your Cause
• Direct Mail Fundraising: The Secret to Maximizing Donations in 2023
• Direct Mail in 2024: Here’s Why It’s Still a Winning Strategy
• Direct Mail in the Digital Era: A Modern Twist on Traditional Marketing
• Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]
• Direct Mail Marketing: Don’t Guess, Track Your Success with These Tips
• Direct Mail Retargeting with Enhanced Data Optimization
• Direct Mail Secrets: The Postcard
• Direct Mail Tips for the Travel and Hospitality Industries
• Direct Mail Unleashed: Your Secret Weapon for Customer Retention
• Direct Mail’s Role in Integrated Marketing Communications
• Diversity in Direct Marketing Strategies
• Do I Need Direct Mail for My Online Company?  
• Do List Rentals for Acquisition Work?
• Do Millennials Respond to Print and Direct Mail Marketing?
• Engaging Customers Through Interactive Package Inserts
• Everything You Need to Know About Trigger-Based Direct Mail in 2019
• Everything You Need To Know About USPS Informed Delivery  
• Excellent Paper Tips For Your Print Marketing Campaign
• Exploring the Big Advantages of Online Driven Direct Mail
• Finding Direct Mailing Lists: What You Need To Know
• Finding The Best Supporter Cards For Your Needs
• Future Trends in Direct Mail: What to Expect in 2025 and Beyond
• Guide to Using Emotional Triggers in Your Marketing Copy
• Harnessing the Power of QR Codes in Your Direct Mail Campaign
• Have You Been Doing Direct Mail Right?
• Heat Up Your Summer Numbers: Tips to Boost Your Summer Sales Campaign
• Here Are The Top 5 Website Conversion Rate Secrets
• Here’s What The Best Direct Mail Advertising Companies Can Offer
• How Emotions Affect Buying Behavior & Why it Matters to Marketing Professionals
• How Furniture Today Boosted Direct Mail Response by 500%
• How has the world of paper changed?
• How Much Does a Direct Mail Campaign Cost?
• How Strategic Planning Is The Key To A Successful Direct Mail Campaign
• How to Boost Holiday Sales with Direct Mail Services
• How to Build Bulk Email Lists
• How To Build Your Brand With Print Media
• How to Capture the 5 Senses With Direct Mail Marketing [Infographic]
• How to Choose a Color Palette for Your Brand
• How To Create A Brand Awareness Strategy & Improve Brand Recognition
• How to Create a Modern Logo: Design Tips and Tricks
• How to Create A Postcard That Pops
• How to Create Impactful Holiday Direct Mail [Infographic] UPDATED
• How to Find the Real Marketing ROI [Infographic]
• How to Get Lucky With Different Marketing Strategies
• How To Put Direct Mail Marketing To Work For Your Business
• How To Select The Best Colors For Direct Mail Marketing
• How Video Direct Mailers Create a More Modern Direct Mail Experience
• Impressions vs. Exposure: How To Balance With Media Selection
• Increase Productivity: 5 Ways to Make the Workplace Feel Like Home
• Increase the Effectiveness of Your Message with Targeted Email Lists
• Increase your Direct Mail ROI with Variable Data Printing
• Integrated Marketing Campaigns & Communication Plans: The Ultimate Guide
• Integrating Copy and Design: The Sum is Greater Than The Parts
• Keeping Your Message Consistent With Multi-Channel Marketing
• Leveraging Informed Delivery, Commingling and Mail Tracking
• Make a Powerful First Impression With Every Door Direct Mail Campaigns
• Making the Most of Permission Email Marketing
• Maximizing Your Materials: Tips For Choosing The Best Direct Mail Paper  
• Meet us at Fundraising Day in New York!
• Millennials and Direct Mail: Why They Love It
• Navigating 2024’s Direct Mail Landscape: Trends and Predictions for Next-Level Engagement
• Our 3 Favorite Print Ads From 2013
• Outsourcing Printing Services: Is It Best For Your Business?
• Personalized Connections: Elevating Insurance Marketing through Direct Mail
• Personalized Direct Mail Campaigns
• Personalized URLs – What Are They and How Can They Work For You
• Postal Prudence: The Benefits Of Commingling For Direct Mail Services
• Postcard Mailers: Combine Old School Media with New Technologies
• Pound for Pound: How Package Weight Can Tip the Scales of Postage Fees
• Print Advertising Strategies: 6 Keys to Achieve Effective Print Ads
• Print Outsourcing vs. In-House Printing
• Print Portal Capabilities for the Travel Industry
• Rally Awesome Supporters With These 7 Campaign Materials
• Reducing Your Direct Mail Postage Costs
• Sheetfed Offset Printing Explained
• Showrooming – The Brick and Mortar Dilemma
• Stand Out with These Highly Personalized ABM Direct Mail Ideas
• Strategies for Maximizing ROI in Direct Mail Campaigns
• Summer Marketing: Tips, Tricks & Ideas for an Outdoor Audience
• Tech Spotlight: High-Speed Variable Inkjet
• The 7 Key Elements of a Successful Business Website
• The Advantages of Direct Mail Marketing
• The Benefits of a Personalized URL Redirect
• The Benefits of Commingling Your Direct Mail
• The Business of Staying Top-of-Mind: Perfecting Your Direct Mail Frequency
• The Complete Guide to Direct Mail Adhesives
• The Differences Between RGB, CMYK & Pantone® Colors [Infographic]
• The Direct Path to Growth: Leveraging Mail Campaigns in Insurance
• The Finishing Process: How The Indigo 12000 Saves You Money & Creates A Beautiful Product
• The Future of Non-Profit Fundraising: Trends and Innovations to Watch
• The History of Direct Mail Marketing
• The Importance of Developing Marketing Personas
• The Interesting Innovations in Direct Mail [Infographic]
• The Potential Problem With Fugitive Glue
• The Power of Personalized Direct Mail: How to Boost Engagement and Revenue
• The Power of Print Media and Navigating USPS Price Changes in 2024
• The Printing Press' Powerful Improvements Over The Years [Infographic]
• The Psychology of Direct Mail: How Design and Messaging Influence Response Rates
• The Skinny on Large Format Printing
• The Ultimate Guide to Boosting Your Direct Mail Response Rate
• The Ultimate Guide To In-Store Display Advertising
• The Ultimate Guide to the Eye-Catching Relationship Between Powerful Words and Direct Mail
• The Ultimate Guide: Direct Mail Copywriting & Graphic Design
• The Use of a Newsletter in Your Fundraising Arsenal
• They Paid $4m for That? Super Bowl Ads In Review
• This Is What You Can Expect To See In Color Design This Summer [Infographic]
• Top Ten Super Bowl Ads of All Time
• Ultimate Guide: How to Create An Effective Postcard Marketing Campaign
• Uncover the Best Advice for Successful Guerrilla Marketing Campaigns
• Uncover the Strategies, Tips and Ideas to Stay on Top of the Brand Management Game
• Understanding the July 2024 Postage Rate Increase: What You Need to Know
• Understanding the Marketing Rule of 7
• Unlocking Off-Season Opportunities: Direct Mail Strategies for Boosting Bookings
• Unlocking the Power of Direct Mail: Budget-Friendly Strategies for Insurance Companies
• US House Sweeping Bipartisan Bill: US Postal Overhaul Coming Soon
• Use Bulk Email Marketing Services to Ensure Your Message is Read
• Use Case Studies to Add Credibility
• Use PURLs to Catch Your Prospect’s Eye
• Using Custom Window Envelopes To Get A Better Response Rate
• Using Flyer Printing Services to Expand the Reach of Your Message
• Using Neuromarketing to Improve Your Fundraising Results
• Vying For Visibility: Your Guide To Building Brand Awareness Online
• Want Your Work Seen By The Right Audience? Here’s How!
• We Are Thankful For Our Unparalleled Print History
• What are the advantages of EDDM?
• What Can We Expect from 3-D Printing?
• What is Retargeting Advertising?
• What requirements are needed to commingle mail?
• What You Need to Know About Postage Rates 2019  
• What You Need to Know About Postage Rates in 2020
• What You Need to Know About the Current Postage Increase
• When is the Best Time to Send Fundraising Acquisition Direct Mail Campaigns?
• Why Direct Mail Marketing Works for Tourism and Travel
• Why You Can’t Miss The Next TEDx “Passion” Event
• Why Your Business Needs To Consider Large Format Printing
• With an Effective Marketing Plan, Do Customer Loyalty Programs Really Work?
• Yes, Direct Mail Marketing Still Works in 2015
• You Need to Know How Your Association Can Take Direct Mail to the Next Dimension
• Your Crash Course Guide on Data Hygiene – 2019 Update
• Your Guide to Trigger-Based Direct Mail Best Practices