General Marketing

This is How the Removal of Net Neutrality Will Affect Digital Marketing

Over the past few months, considerable debate has been held about net neutrality and how the vote to repeal it would impact Internet users and businesses. This has been an extremely contentious issue, as debates have raged across Internet forums and websites. Recent surveys indicate that approximately 60 percent of people supported net neutrality, with […]

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Everything You Need to Know About Trigger-Based Direct Mail in 2018  

One of the greatest things about marketing in the 21st century is the ability to create more personalized and effective campaigns using data you’ve gathered from customers. From bringing in new leads to delighting loyal customers, all areas of the marketing funnel can be improved by using consumer data to gain new insights and time […]

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Here Are The Top 5 Website Conversion Rate Secrets for the New Year

Is increasing your website conversion rates one of your company’s New Year resolutions? It should be. When combined with robust search engine optimization, increasing your conversion rate will help take your business to the next level. Here at Ballantine, we have been helping our clients create effective and innovative marketing campaigns for over 50 years. […]

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Everything you need to know about USPS Informed Delivery  

Everything You Need To Know About USPS Informed Delivery  

Direct mail campaigns offer brands a consistent and effective means of contacting customers and have been shown to offer customers a higher degree of personalization than they receive from other marketing options. 69 percent say that they view mail as being more personal than the internet. The platform also works across all age groups. For example, […]

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How to Write an Effective Call to Action in 5 Simple Steps

How to Write an Effective Call to Action in 5 Simple Steps

Calls-to-action, or CTAs, play an important role in helping take your visitors to the next step in the buyer’s journey. Whether you are asking visitors to make a purchase on your website, getting them to take action on a social media post or email, or inviting them to click on a Google or social media […]

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The Importance of Developing Marketing Personas

The Importance of Developing Marketing Personas

What if you could make your website 2-5 times more effective and easier for your customers to use? When you start with marketing personas, you can accomplish just that. When it comes to successful marketing, personalization is key. Customers want to know that you care about their needs and issues. They want to see material […]

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How Emotions Affect Buying Behavior & Why it Matters to Marketing Professionals

How Emotions Affect Buying Behavior & Why it Matters to Marketing Professionals

While most of us may not want to believe it, humans are emotional creatures—and we often allow our emotions to influence our decision-making more than simple logic and rationale. This has been proven time and time again in psychological and behavioral studies. For example, in a study conducted on buying habits, researchers found that an […]

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Guide to Using Emotional Triggers in Your Marketing Copy

Guide to Using Emotional Triggers in Your Marketing Copy

Believe it or not, studies have shown that in advertising, it’s more effective to appeal to the emotions than to logic. Specifically, 31% of advertisers report achieving significant gains in profit with emotionally targeted campaigns, as compared to just 16% with rational copy. in other words, if you’re not already using emotional triggers in your […]

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Using Neuromarketing to Improve Your Fundraising Results

Using Neuromarketing to Improve Your Fundraising Results

There are more than 1.5 million tax exempt nonprofit organizations in the United States. When it comes to fundraising, nonprofits must compete with all these other organizations, all vying for customer attention and donations. What if nonprofits could tap into a secret language that lets them engage better with prospects, speaking directly to their motivations […]

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5 Typography Trends of 2017

5 Typography Trends of 2017 [Infographic]

Words are powerful. What you say — and how you say it — can completely change the meaning of your message. In the design world, we take this idea one step further. After all, if a picture is worth a thousand words, it only makes sense that words themselves create pictures that captivate their audiences […]

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5 Upcoming Marketing Trends for 2017

5 Upcoming Marketing Trends for 2017

The world of digital marketing is changing. The ever-growing, ever-deepening and ever-valuable paradigm shift caused by smartphone access has forced providers to rewire their approaches. Is it a cause for concern? No. That said, you’ll need to stay on you’re A-game. Already, digital marketers are falling off the industry’s speeding bandwagon. If you want to […]

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The elements of direct mail advertising

What The Best Direct Mail Advertising Companies Have To Offer

When considering different direct mail advertising companies, you want to make sure you do your homework. You want to find out what the best agency will be for you and your business. It’s imperative that this company not only be a fit based on rates, but also in terms of attention to detail and the […]

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Do Customer Loyalty Programs Really Work?

With an Effective Marketing Plan, Do Customer Loyalty Programs Really Work?

  What is a Customer Loyalty Program? A customer loyalty program is a program that offers rewards and incentives to those who frequent specific businesses. This program can give customers access to new products, sales coupons and free merchandise. By providing their personal information to the company, customers typically receive an ID or membership card […]

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Avoid Costly Mistakes: Why You Need to Proofread

Avoid Costly Mistakes: Why You Need to Proofread

Mistakes in your print marketing pieces can be costly. In 2010, the Federal Reserve spent $120 million to print 1.1 billion redesigned $100 bills that were promptly put into a vault and rendered unusable. A creasing problem during printing caused about 30 percent of the bills to have a blank, uninked portion. In 1962, the […]

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Summer Marketing: Tips, Tricks and Strategy Ideas

Summer Marketing: Tips, Tricks and Strategy Ideas for Taking Your Indoor Concepts to an Outdoor Audience

Summer is here. Therefore, a significant portion of your target market audience is spending as much time outside as possible, making this the opportune time to run summer-themed promotional events. You need to get creative with the marketing strategies, tips, and tricks you utilize to maximize the potential of each campaign you feature this summer. […]

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Uncover the Strategies, Tips and Ideas

Uncover the Strategies, Tips and Ideas to Stay on Top of the Brand Management Game

Your company’s brand encompasses everything from your logo to your tagline. It is the image that you present to consumers and how they interpret that presentation that forms the foundation for your brand management. While you may select the colors and wording to use, consumers will set the tone for your brand based on their […]

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Uncover the Best Advice for Successful Guerrilla Marketing Campaigns

Uncover the Best Advice for Successful Guerrilla Marketing Campaigns

There are moments during the operation of your business when you have to be willing to take a risk. You have to stand on the edge of the unknown, put all of your effort into the marketing campaign before you, and then stand back and see what happens. While it is not advisable to approach […]

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Tips to Boost Your Summer Sales Campaign

Heat Up Your Summer Numbers: Tips to Boost Your Summer Sales Campaign

The numbers on the thermometer are rising, and you’re looking to see the same increase in your sales numbers. One way to do so? A summer sale. Nothing works better to draw in customers from their outdoor adventures than a good deal. The promise of a percentage off, an enticing dollar-reducing discount, or a free bonusitem […]

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Want Your Work Seen By The Right Audience? Here’s How!

Want Your Work Seen By The Right Audience? Here’s How!

Are you wondering how to get your business, movie, novel, or other project seen by the right audience? The one thing that’s more important than deciding what demographic you want to target for your work is making sure that that demographic sees your work. Otherwise, your work will not be successful. There are many key […]

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Ballantine Celebrates 50 Years of Providing Print and Digital Services

Ballantine Celebrates 50 Years of Providing Print and Digital Services

In 1966, Thomas J. Coté founded Ballantine, and 50 years later, the company is still going strong, helping customers all across the US. Ballantine’s goal is to create and implement innovative and cost-effective print and digital marketing campaigns that leave lasting impressions, generate greater responses, and help their clients better connect with their customers. And […]

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How to Get Lucky With Different Marketing Strategies

How to Get Lucky With Different Marketing Strategies

There are a variety of marketing channels that hold the potential to place your product or service in front of as many potential consumers as possible. It can be difficult to decide which single channel to focus on and predict which one will generate the most profitable results for your business. The trick is to […]

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5 Tips to Re-Evaluate Your Company Goals

5 Tips to Re-Evaluate Your Company Goals

It’s never a bad time to step back and take a look at what could make your company better. It’s easy to forget that there’s always room for improvement when you’ve been running your business the same way for a long time. But, now is the time for change. It’s a good idea to rethink […]

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Use Case Studies to Add Credibility

Use Case Studies to Add Credibility

Are you looking for a way to increase the credibility of your company? If your efforts at providing the best customer service possible are still not providing the best results possible, you need to find an alternative method. If you are looking for another way to boost your credibility to increase your clientele, you need […]

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What is Retargeting Advertising?

What is Retargeting Advertising?

A potential customer visits your website, looks around at a few pages and then leaves without making a purchase or reaching out to you for additional information. This could be due to a time constraint that you are unaware of, or it could be due to a lack of interest in what you have to […]

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Increase Productivity: 5 Ways to Make the Workplace Feel Like Home

Increase Productivity: 5 Ways to Make the Workplace Feel Like Home

You spend about 40 hours per week at the office. Aside from your house, your workspace is probably the next single space where you spend the bulk of your time. So, what is your workspace like? Have you made your desk your own? Do you have photos of your family, personalized folders, and an organized […]

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Top 10 Super Bowl Ads

Top Ten Super Bowl Ads of All Time

Admit it, the Super Bowls ads might just be better than the Super Bowl itself. We all get really excited to watch the new ads with our families and have a good laugh. So, as we approach Super Bowl 50, let’s take a look at the best ads of all time. 1. Volkswagen: The Force (2011) […]

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The 6 Keys to Effective Print Ads

The 6 Keys to Effective Print Ads

When analyzing creative advertising, you should look for six key factors to determine whether or not the ad will make a significant impact. Let’s outline the rules of the formula. First, no category is more important than any other. Second, ads that consistently fill all six are considered great ads, but ads that fill just […]

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Landing Pages and Direct Mail: Does the Font You Use Really Matter?

Landing Pages and Direct Mail: Does the Font You Use Really Matter?

Fonts: we all use ‘em. But how much of a difference does your choice of font make to the success of your advertising campaign? Making the right choice Fonts are the tapestry of language that underlies all of our communication in nearly any non-broadcast media. Technically, “fonts” are just the computer files that enable the […]

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The 7 Key Elements of a Successful Business Website

The 7 Key Elements of a Successful Business Website

Your website can say a thousand words about your business. But are they the right words? We’ve listed the 7 key elements you should consider to make sure your website is working for you – and not against you. 1. Clear Navigation Isn’t it annoying when it takes forever to find something on a website? […]

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Impressions vs. Exposure: How To Balance With Media Selection

Impressions vs. Exposure: How To Balance With Media Selection

To the uninitiated, traffic is traffic. Whether it’s customers coming to your front door or visiting your website, more is always better, right? Wrong. Ad research from decades ago revealed that viewing an ad once is often not enough to create retention of the message or the brand in a customer’s mind, so we segment […]

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4 Simple Ways to Engage Your Target Audience

4 Simple Ways to Engage Your Target Audience

As creative advertisers, engaging our target audience is the most important part of our job. As a result, we’ve developed a pretty clear process for getting into the heads of our audience from the first word of copy or glance at a design. Here are four secrets that we hold pretty close to our chest […]

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