Calls-to-action, or CTAs, play an important role in helping take your visitors to the next step in the buyer’s journey. Whether you are asking visitors to make a purchase on your website, getting them to take action on a social media post or email, or inviting […]
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What if you could make your website 2-5 times more effective and easier for your customers to use? When you start with marketing personas, you can accomplish just that. When it comes to successful marketing, personalization is key. Customers want to know that you care about […]
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While most of us may not want to believe it, humans are emotional creatures—and we often allow our emotions to influence our decision-making more than simple logic and rationale. This has been proven time and time again in psychological and behavioral studies. For example, in a […]
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Believe it or not, studies have shown that in advertising, it’s more effective to appeal to the emotions than to logic. Specifically, 31% of advertisers report achieving significant gains in profit with emotionally targeted campaigns, as compared to just 16% with rational copy. in other words, […]
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There are more than 1.5 million tax exempt nonprofit organizations in the United States. When it comes to fundraising, nonprofits must compete with all these other organizations, all vying for customer attention and donations. What if nonprofits could tap into a secret language that lets them […]
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When you work with Ballantine you have access to a complete range of print and digital marketing services, so you’ll have the advantage of dealing with a single source for every aspect of your program.
