Here Are The Top 5 Website Conversion Rate Secrets for the New Year
Here Are The Top 5 Website Conversion Rate Secrets for the New Year
Posted On December 13, 2017  By Ryan Cote  And has No Comment

Is increasing your website conversion rates one of your company’s New Year resolutions? It should be. When combined with robust search engine optimization, increasing your conversion rate will help take your business to the next level. Here at Ballantine, we have been helping our clients create […]

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Everything you need to know about USPS Informed Delivery  
Everything You Need To Know About USPS Informed Delivery  
Posted On November 1, 2017  By Ryan Cote  And has No Comment

Direct mail campaigns offer brands a consistent and effective means of contacting customers and have been shown to offer customers a higher degree of personalization than they receive from other marketing options. 69 percent say that they view mail as being more personal than the internet. The […]

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How to Write an Effective Call to Action in 5 Simple Steps
How to Write an Effective Call to Action in 5 Simple Steps
Posted On September 18, 2017  By Ryan Cote  And has No Comment

Calls-to-action, or CTAs, play an important role in helping take your visitors to the next step in the buyer’s journey. Whether you are asking visitors to make a purchase on your website, getting them to take action on a social media post or email, or inviting […]

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The Importance of Developing Marketing Personas
The Importance of Developing Marketing Personas
Posted On June 28, 2017  By Ryan Cote  And has No Comment

What if you could make your website 2-5 times more effective and easier for your customers to use? When you start with marketing personas, you can accomplish just that. When it comes to successful marketing, personalization is key. Customers want to know that you care about […]

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How Emotions Affect Buying Behavior & Why it Matters to Marketing Professionals
How Emotions Affect Buying Behavior & Why it Matters to Marketing Professionals
Posted On June 20, 2017  By Ryan Cote  And has No Comment

While most of us may not want to believe it, humans are emotional creatures—and we often allow our emotions to influence our decision-making more than simple logic and rationale. This has been proven time and time again in psychological and behavioral studies. For example, in a […]

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