Direct Mail Production
Understanding exactly how each direct mail marketing project should best be executed – including sheet-fed, web, digital, large format, or highly personalized mailers – is one of the cornerstones of how we’ve helped impact our clients’ marketing success since 1966.
Our direct mail production agency provides recommendations on the types of print formats that have proven to achieve the best results and are at the same time the most cost-effective to produce. Our clients truly value the combination of increased response and reduced costs.
We do not own printing equipment but instead have multiple vendor partners to choose from for the most cost-effective and efficient options for your campaign. Each of our partners provides the level of quality and print expertise that is critically important to our clients. And we are in complete control of every aspect of the print project.
We can produce a wide variety of printed formats for you, including:
- Envelope packages
- Self-mailers and more
We will help you analyze your direct mail marketing results and determine how profitable it is for your company. Whether you’re a direct mail veteran or are new to the game and thinking about launching your first campaign, Ballantine can equip you with the tools and knowledge required to succeed in direct mail marketing.
Knowing and understanding how to target your customers is also an important key factor to direct mail marketing. Once you’re familiar with your demographic and have a complete understanding of your customer’s interests, you can start your journey to direct mail marketing nirvana. Ballantine will be there to guide you through every step of the way.
Lettershop Mailing Services
Whether it is 25,000 basic #10 mailings, 100,000 oversized postcards, or 2,000,000 complex multi-component packages, Ballantine is the single source for all your lettershop and mailing needs.
As you would expect from one of the leading direct mail services in NJ, we possess all you’ll need to cost-effectively implement your mailing program.
Our direct mail marketing services include:
- Data hygiene – NCOA, deceased, apartment append, merge/purge, deduping and custom projects
- Programming – complex, multi-table, lookup programs
- Personalization – simple messaging to complete one-to-one personalization
- Postage reduction program – using a combination of commingling and drop shipping
Confused? It’s ok, this stuff is complex. No matter what level of experience you have, it’s always nice to have a team of friendly and knowledgeable staff members on your side. You’re not alone when you’re with Ballantine. We’ll help you with data hygiene, programming, personalization, commingling, drop shipping and more.
Print On Demand
We provide many of our clients with custom and secure print portals that can be utilized by their employees and sales team to easily order support materials, letterhead, business cards, and other corporate communications. These digital portals save time and money by allowing companies to reduce inventory, printing, and shipping costs.
This service is ideal for companies with multiple locations or franchisees, or companies with a lot of employees that need access to printed material on demand. Processing print campaigns for a lot of users can be very complex due to tracking orders by location, keeping the brand consistent, and managing campaigns that span local, regional and nationally. With your own custom print portal, you’ll eliminate the hassle of having to worry about the aforementioned and any consistency and/or accountability issues will become headaches of the past.
Just because it’s an online portal doesn’t mean that you’ll struggle to get someone on the phone when you have a question. As your full-service direct mail marketing company, we’re here to speak with you one-on-one every step of the way and won’t take the training wheels off until you’re ready! The customer support that you’ll receive will be on par with every service we provide at Ballantine.
The importance of mailing lists cannot be understated. They can help with company growth while introducing your brand to new customers in a targeted manner. Whether you want to rent postal addresses, email addresses, compiled or responsive data, Ballantine can make sure you’re targeting the right audience, whether that's businesses or consumers.
With over 50 years of experience in direct mail marketing, Ballantine knows the industry and offers the best lists for your upcoming marketing campaigns. We work with a trusted vendor to provide targeted email lists and postal lists that are created from the input you give us. Just provide us with your target customer profile, designate the behavioral, interest and demographic selects you want, and our list modeling strategies will find interested consumers you can directly target with your marketing campaigns.
In order to gauge the effectiveness of your direct marketing campaign, we can measure results through a match back analysis. Give us a spreadsheet of responders and we marry it back to the original lists to find the matches. Whatever your mailing list needs are, Ballantine can introduce your company to new audiences and help you expand.
As a single source direct marketing firm, many of our clients take advantage of our creative and design services.
Whether we are developing your look or working within established brand guidelines, you can be assured of creativity that helps build your image, generates greater awareness, clearly communicates your unique selling proposition, and garners the greatest level of response. Our creative expertise spans all types of print and direct mail formats, such as single and multi-components mailers, brochures, sales enablement materials and postcards.
Your creative team can be the killer difference between you and your competitors. By properly communicating and combining our talents with yours, we can help you create the perfect aesthetic, voice and feel for your company.
Every member of our team brings a unique set of abilities to the table to fit the individual needs of our clients. No matter what your vision is, we have a member of the team that will understand and work with you to make certain that your final project is one that properly reflects your business.