Blog

The Impact of Having an SEO Branding Strategy

The Impact of Having an SEO Branding Strategy

Competing for a high-ranking position on Google’s SERP can be a challenge. The digital ecosystem has expanded from a mere 130 exabytes back in 2005, and is expected to hit 40,000 by 2020. More than a billion websites also live online. This means that for nearly every business niche, multiple businesses will compete for the […]

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Meet us at Fundraising Day in New York!

An estimated 85 percent of decision-makers say that attending trade shows saves them time and money when they need to evaluate vendors. At Ballantine, we always look for ways to better engage with our clients and prospects who want to find a new marketing partner. We will be setting up our display at Fundraising Day […]

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The Evolution of PPC

The Evolution of Pay Per Click Advertising

Pay per click advertising, also known as PPC, can be a powerful tool for any business. According to Google’s internal research, brands earn an average of $2 for every $1 they spend in AdWords. As the internet has become an increasingly prevalent feature of people’s daily lives, the ads have also become more sophisticated. They have […]

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Finding The Best Fundraiser Cards For Your Needs

Finding The Best Supporter Cards For Your Needs

Whether you’re raising money for schools, civic groups, charitable causes, or any other organization or initiative, you want to get the most bang for your buck. Supporter cards are a great way to raise money while offering something concrete to supporters that makes them feel proud to be apart of your organization as a donor. […]

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3 On-Page Optimization Wins for Better SEO

3 On-Page Optimization Wins for Better SEO

Do you have a sound SEO strategy for your website? If not, then there’s a good chance your site’s SEO rankings are suffering. And unfortunately, when your site doesn’t rank within the first page of the search engine results, there’s a 75% chance that you won’t reach your target audience at all; that’s because 75% […]

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How to Maximize Your Instagram Marketing  

How to Maximize Your Instagram Marketing  

Instagram has an estimated 800 million monthly active users, making it a fantastic platform for those who want to reach their prospects through a visual channel. Learning how to market on Instagram can help you captivate these users and bring more people into your sales funnel. Here is what you should know about Instagram marketing. […]

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Why You Can’t Miss The Next TEDx “Passion” Event

Greetings from Asbury Park, NJ! That’s not just a Bruce Springsteen album; it’s a standing invitation to everyone with an interest in Ideas Worth Spreading. The people of Asbury Park have long sought to spread good ideas, which is why TEDx chooses the town as the site of its largest event on the East Coast. […]

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