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This is How to Create Email Segments in MailChimp

This is How to Create Email Segments in MailChimp

You’ve built a database of contacts whose demographics and needs vary significantly; now how do you use that list to ensure the right messages get to the right contacts? Here, we’ll introduce you to email segmentation in MailChimp and show you how to do it so you can send every contact the content that’s most […]

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This Is What You Need to Look For In A Programmatic Marketing Platform in 2018 [Infographic]

Over the next few years, programmatic advertising is projected to grow exponentially, with major brands like P&G setting goals of buying 70-75 percent of their digital advertising through programmatic systems. Forrester projects that this system of advertising will be responsible for the majority of budget spent on digital advertising in the next few years. It […]

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SEO Trends in 2018  

SEO—15 or 20 years ago, these were simply three random letters of the alphabet. Today, they’ve combined to produce some of the most powerful and imperative marketing the world has ever known. How did it happen? SEO stands for search engine optimization. In short, it’s a measure of how good you can get in with […]

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Here Are The Top 5 Website Conversion Rate Secrets for the New Year

Is increasing your website conversion rates one of your company’s New Year resolutions? It should be. When combined with robust search engine optimization, increasing your conversion rate will help take your business to the next level. Here at Ballantine, we have been helping our clients create effective and innovative marketing campaigns for over 50 years. […]

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3 PPC Strategies and Trends You Need To Know About In 2018

PPC strategies evolve at an extremely rapid pace, but it pays to keep up. The secret to standing above the competition often depends upon understanding the latest PPC advertising innovations. Here’s our roundup of coming online trends and PPC strategies you can use to succeed. The methods highlighted here can work across all industries. Your […]

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The Interesting Innovations in Direct Mail Finishes [Infographic]

The Interesting Innovations in Direct Mail [Infographic]

Innovations in Direct Mail Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail finishes have evolved. This age-old advertising method has had some pretty interesting changes […]

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