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Facebook Algorithm Changes, Facebook advertising changes, Facebook marketing updates

Facebook Algorithm Changes & What to Expect in 2019

Globally, nearly 1.5 billion people log into Facebook every day. The power of the platform to engage and connect people makes it an important resource in the arsenal of any marketer. Those who have paid attention to the news over the past year, however, also know that the platform has made significant changes over the […]

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7. Goal Flow The ultimate purpose of a marketing website is to convince visitors to either provide leads or directly buy products or service. This process requires marketers to understand how visitors navigate through the website, which is where the Google Analytics Goal Report is useful. This report summarizes how visitors end their journey on a website, which is typically a CTA that requires visitors to provide more information about themselves. CTAs can include an inquiry, download or subscription to additional content, each of which has a specific objective that a Goal Flow report can measure. Visitors need to perform multiple steps before fulfilling a goal, and the Goal Flow report can help optimize their navigation through the conversion funnel. Takeaways B2B businesses need a measurement tool like Google Analytics to develop a data-driven marketing strategy. Google Analytics lead generation capabilities include the following: Content drilldown Event tracking Demographics analysis Conversion funnel Segmentation Visitor behavior Goal flow Competition in this space is becoming fiercer, necessitating B2B companies to use Google Analytics goals and metrics more effectively. Maintaining long-term profitability in B2B relations requires a precise, proactive approach to meeting marketing goals. How Can Ballantine Help You Use Google Analytics? Ballantine has been helping businesses in the U.S. implement digital marketing initiatives since 1966. We are a family owned and operated business currently in our third generation. We always have new ideas and approaches to digital marketing, but we maintain our vision of providing personalized attention and delivering strategies that contribute to our client’s success. Give us a call at 973-305-1500 or contact us to learn more about how we can help you use Google Analytics to grow your business.

7 Ways for B2B Companies To Maximize Google Analytics Metrics

B2B companies that want to generate leads and boost their growth often turn to reporting tools for accurate feedback and data collection. Google Analytics is one of the major industry standards for tracking, analyzing, and reporting site data. The current W3Tech survey shows that 56.8 percent of all surveyed websites use Google Analytics, which a […]

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Writing for voice search

How to Update Your Website for Voice Search Optimization

These days, more people are using voice search than ever before. In fact, about one-fifth of the search queries on Google today are voice-based. Most people have access to or own at least one voice search-capable device, whether it be a smartphone with voice assist or an independent voice device like Amazon Alexa or Google […]

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SEO Trends to Watch For in 2019 [Infographic] 

It’s that time again! 2018 is behind us and a new year of digital marketing trends is on the horizon. It’s no secret that search engine optimization is one of the most important aspects of your company’s digital marketing strategy today—so what SEO trends will 2019 have in store? We’ve got a few predictions. 1. […]

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Everything You Need to Know About Trigger-Based Direct Mail in 2019

When it comes to direct mail marketing strategies, trigger-based marketing can be extremely effective. By using certain “triggers” or actions to send out personalized direct mail advertising, you may be able to improve conversions and overall sales. Direct mail marketing is powerful, even in today’s digital age. Consider the fact that more than 80% of […]

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Performance analysis trends for marketing in 2018

How 2018 Marketing Trends and Predictions Worked Out  

If your business is going to survive, you need to understand the importance of performance marketing trends and how they will affect you and your customers. Marketing experts identified a number of trends going into 2018 that they thought would be especially influential. Here is how some of those top trends panned out: The Rise […]

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Why Longer Blog Posts Are Better For Google in 2019

It’s no secret that having a blog (and keeping it updated) can be beneficial to your overall branding and SEO strategy. However, did you know that the length of your blog posts can have an impact on your SEO outcomes? Over the years, Google’s algorithms have changed a great deal—with the overall trend being that […]

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Direct mail design tips, Direct mail marketing designs, Best direct mail designs

A Guide on Designing for Direct Mail

Direct mail and print marketing are extremely effective marketing tools for a variety of different businesses and business models. In order to fully take advantage of the effectiveness that direct mail offers, a good direct mail campaign must be strategically planned, organized, and designed by a seasoned expert. Direct Mail Is Not Dead Before getting […]

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