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Millennials and direct mail, Direct mail and social media, How to get millennials attention

Millennials and Direct Mail: Why They Love It

As the ultimate digital natives, Millennials can only be reached through social media marketing, right? Not at all. A growing body of research suggests that this generation actually appreciates direct mail. A notable study from InfoTrends and Prinova shows that while all generations respond to direct mail, the response rate is particularly high for those […]

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Digital marketing and brand awareness, Establishing brand awareness, Brand awareness using digital marketing

Build It Up: Digital Marketing and Brand Awareness

There’s no denying the importance of establishing strong brand awareness, regardless of the industry in which your business operates. And with so many people using different facets of the web to inform their purchases these days, having a well crafted and carefully executed digital marketing strategy can make all the difference in helping your business […]

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Understanding the Marketing Rule of 7

Understanding the Marketing Rule of 7

Seven times. That’s how many times, on average, a prospective customer or client needs to be exposed to your brand offer before they’ll really start to take notice (and, hopefully, take action). Why is the repetition of your message so important? Why can’t your prospective customers just realize what a great offer you have to […]

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5 Benefits of Digital Marketing for Manufacturing Companies

5 Benefits of Digital Marketing for Manufacturers

In the world of manufacturing, having a sound digital marketing strategy is just as important as it is in any other industry. Specifically, successful digital marketing for manufacturing industry allows organizations of all sizes to connect with their customers in a meaningful way. At the same time, digital marketing for manufacturers doesn’t always come so […]

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3 Tips For Media Buyers to Avoid Ad Fraud

3 Tips For Media Buyers to Avoid Ad Fraud

According to Emarketer, brands will spend more than $46 billion in programmatic advertising in the United States in 2018. Within just two years, they also estimate that 86.2 percent of all the ads displayed on digital channels will be purchased through this automated strategy. The popularity of programmatic advertising lies in its ability to help […]

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social media sharing importance, social media sharing buttons, social media sharing sites, social media sharing psychology

3 Awesome Insights on the Psychology of Social Media Sharing

Social media marketing is here to stay. More than 50 million small businesses use Facebook for their advertising, while millions more rely on Twitter, Instagram, LinkedIn, and other platforms. If you want to succeed in the age of social media, you need to understand what makes these networks so popular, and that starts by learning […]

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importance of customer mailing list, customer mailing list importance, customer mailing list for businesses, mailing list for customers

3 Reasons That You Need to Know the Importance of a Customer Mailing List

An accurate mailing list of current customers could be a goldmine for your company’s marketing department. Mailing lists provide leads for sales, focus groups for testing new products, and consumers to provide feedback on satisfaction. Lists should be updated regularly so they remain current and as effective as possible. Mailing lists may be lists of […]

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