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Data hygiene services, Data hygiene companies, Data hygiene best practices, Why is data hygiene important

Your Crash Course Guide on Data Hygiene – 2019 Update

This is an update to a blog post originally published on July 10, 2012.  Whether your marketing is print-based, digital, or a combination of both, keeping your contact list up-to-date is a must. The most valuable tool in your marketing tool box is your contact list. A contact list or database contains a wealth of […]

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Direct Mail Commingling for Reducing Postage Costs and Delivery Times

Direct Mail Commingling for Reducing Postage Costs and Delivery Times

If your business handles direct mailings on a regular basis, then you probably understand how much your marketing budget can be stretched by an unexpected increase in USPS postage rates or other shipping rates. Unfortunately, these increases happen fairly regularly—but the good news is that there are options for saving money on bulk direct mailings. […]

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Snapchat for business 2019, Snapchat business account, Snapchat engagement metrics, Business on Snapchat, Snapchat business strategy

How The Snapchat Business Updates Can Increase Your Engagement

Social media continues to change how people interact with each other and with businesses. One of the most popular platforms for the younger generation is Snapchat, which is an image and video-based platform. Users can send and receive private photos to each other, or they can create ‘stories’ that are broadcast to their followers. Between […]

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SEO & Website Redesigns: Don’t Lose Your Rankings

Are you re-doing your website, but concerned about your rankings? When redesigning a website, SEO marketing experts “think like Google.” Here’s a high-level view of how Google works: Google “crawls” your website – scanning every page, paying attention to URLs, meta titles, meta descriptions, headers, markups, tags and content. Google creates an “index” for your […]

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Google Can Now Transcribe Your Podcasts So They Rank

The Google Podcasts app is a popular platform for publishing audio podcasts, but one area where Google Podcasts has fallen short in recent years is in its lack of searchability. When listeners wanted to recall a podcast but didn’t remember its name or publisher, they’d have a hard time finding what they were looking for […]

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Product photography techniques, Professional product photography, Product photography ideas, Product photography New Jersey

How High-Resolution Product Photography Can Help Your Brand

When you’re selling products online through an eCommerce platform, having images of each product is a must. Images, in addition to detailed descriptions of each item, will provide your prospective buyers with the information they need to make a purchase decision. After all, when was the last time you purchased something online that didn’t have […]

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Digital marketing strategies for car dealerships, Automotive digital marketing trends 2019, Automotive digital marketing strategy, Automotive digital marketing companies

The Ultimate Guide to Digital Marketing for Car Dealerships

Introduction The world of marketing is constantly changing. In the auto sales industry, the automotive digital marketing trends 2019 has to offer are vitally important to you and the success of your dealership. A few years ago, a bit of radio and print advertising would have been sufficient to bring customers in the door, however, […]

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