The Complete Guide to Direct Mail Adhesives
The Complete Guide to Direct Mail Adhesives
Posted On May 17, 2017  By Ryan Cote  And has No Comment

Given that customers still report that they find direct mail more personal than the internet, the value of direct mail is not likely to decrease in the near future. As brands begin to plan their next direct mail campaign, they will also need to think about […]

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Print Outsourcing vs. In-House Printing: What is Best For Your Business?
Print Outsourcing vs. In-House Printing: What is Best For Your Business?
Posted On May 11, 2017  By Ryan Cote  And has No Comment

To succeed in modern marketing, brands need to stretch their marketing budget as far as possible. A system that lets brands save an average of 30 percent on their overall print spend should attract attention from any business professional, which is why companies should pay attention […]

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4 Tips for Using Direct Mail to Drive Insurance Sales
4 Tips for Using Direct Mail to Drive Insurance Sales
Posted On April 24, 2017  By Ryan Cote  And has No Comment

A survey that looked at the neurological response to marketing found that direct mail requires 21 percent less cognitive effort than other forms of marketing. This means that messages are absorbed faster and require less effort from recipients, making them a highly efficient means of engaging […]

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4 Ideas to Make Your Next Direct Mail Package Stand Out
4 Ideas to Make Your Next Direct Mail Package Stand Out
Posted On April 20, 2017  By Ryan Cote  And has No Comment

  Direct mail can be a highly effective means of attracting customers, building brand recognition, and enticing people to learn more about your organization. A survey of US recipients found that 59 percent of people enjoy receiving postal mail from brands about new products and 56 […]

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Why Direct Mail Marketing Still Works for Tourism and Travel
Why Direct Mail Marketing Works for Tourism and Travel
Posted On March 15, 2017  By Ryan Cote  And has No Comment

Direct mail is no longer the mass marketing tool it once was. It’s better than ever now, for a number of reasons. The immediacy and tangible existence of postal mail means it almost demands to be dealt with. Roughly 80 percent of people scan or read […]

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