Print Marketing

Design_Trends-01

2019 Graphic Design Trends to Watch

The world of marketing design is constantly changing, and staying on top of these trends in your own marketing strategies is a must if you want to be successful. Fortunately, we’ve done some of the hard work for you by compiling a list of what we believe will be some of the top digital design […]

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Giving tuesday campaign, Giving tuesday email examples, Giving tuesday ideas, Giving tuesday campaign examples

Direct Mail and Digital Marketing Tips for Giving Tuesday

Black Friday and Cyber Monday may generate billions in sales, but they are by no means the only opportunities for capitalizing on the launch of the holiday season. Since 2012, Giving Tuesday has encouraged consumers and business leaders alike to embrace the spirit of generosity. A carefully planned and expertly executed Giving Tuesday campaign can […]

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Millennials and direct mail, Direct mail and social media, How to get millennials attention

Millennials and Direct Mail: Why They Love It

As the ultimate digital natives, Millennials can only be reached through social media marketing, right? Not at all. A growing body of research suggests that this generation actually appreciates direct mail. A notable study from InfoTrends and Prinova shows that while all generations respond to direct mail, the response rate is particularly high for those […]

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Fugitive glue application, fugitive glue strips, Non profit postage rate, Non profit postage, How to get Non profit postage, Data hygiene best practices, what is data hygiene, data hygiene services, Semi gloss paper, high gloss paper

Direct Mail Glossary – Print Terms That You Need to Know

Perhaps you’ve only experienced one aspect of the print industry previously, or maybe much of your company’s print and mailing needs have been handled by others. Still, it’s a good idea to familiarize yourself with how this important facet of business operates, as it will help you to better understand how your company works on […]

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difference between RGB and CMYK

The Differences Between RGB, CMYK & Pantone® Colors [Infographic]

Never underestimate the power of color in marketing. Brightly colored print materials can make the difference between a sale and just another lead. Colors play a key role in branding, allowing you to build a more personal connection with customers. Print marketing color importance can’t be overstated; choose your colors carefully to fit the structure […]

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importance of customer mailing list, customer mailing list importance, customer mailing list for businesses, mailing list for customers

3 Reasons That You Need to Know the Importance of a Customer Mailing List

An accurate mailing list of current customers could be a goldmine for your company’s marketing department. Mailing lists provide leads for sales, focus groups for testing new products, and consumers to provide feedback on satisfaction. Lists should be updated regularly so they remain current and as effective as possible. Mailing lists may be lists of […]

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video mailer, video marketing mailers, video mailers, video mailer card, video tape mailer

Three Reasons You Should Consider Video Marketing Mailers [Infographic]

The video mailer card always delights and surprises recipients. If you are not familiar with video mailers,  they are innovative and engaging tools that are one of the newest ways to make a strong impression on potential clients. Once you see them in action, it’s easy to see why these marketing mailers can give you […]

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Print Outsourcing vs. In-House Printing: What is Best For Your Business?

Print Outsourcing vs. In-House Printing: What is Best For Your Business?

If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a […]

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Why Your Business Needs Call Tracking

Why Your Business Needs Call Tracking

Over 67 percent of marketers recognize that data-driven marketing improves the speed and accuracy of their objectives. It also has a dramatic impact on revenue. Brands that expect revenue increases are 2-2.5 times more likely to have consistent sales and marketing data. This is likely because brands that understand the impact of their efforts on […]

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Using Custom Window Envelopes to Get a Better Response Rate

Curiosity. It’s why we buy “mystery boxes” or “grab bags”, why kids love piñatas so much and why we wrap presents for birthdays and holidays. For marketers, one of the best things you can do to move a prospect a step further into your funnel is to pique their interest or trigger their curiosity. We […]

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Finding The Best Fundraiser Cards For Your Needs

Finding The Best Supporter Cards For Your Needs

Whether you’re raising money for schools, civic groups, charitable causes, or any other organization or initiative, you want to get the most bang for your buck. Supporter cards are a great way to raise money while offering something concrete to supporters that makes them feel proud to be apart of your organization as a donor. […]

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Finding Mailing Lists for Direct Mail: What You Need to Know

Finding Mailing Lists for Direct Mail: What You Need to Know

There is no denying the power of a well-executed direct mail campaign. Even in today’s increasingly digitized world, studies find that about 50% of consumers still prefer to receive direct mail than digital mail—so if your organization doesn’t currently have a print marketing campaign in place, now is the time to get one started. It’s […]

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3 Tips for Making Your Direct Mail Look High-End on a Budget

3 Tips for Making Your Direct Mail Look High-End on a Budget

Direct mail marketing can be extremely effective for businesses of all sizes and industries, but for businesses on a budget, recent increases in postage rates and printing costs can make achieving a high-end look difficult. At the same time, sending out direct mail postcards and other materials that have a high-end, luxurious look and feel […]

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Postal Prudence: The Benefits Of Commingling For Direct Mail Services

Postal Prudence: The Benefits Of Commingling For Direct Mail Services

As any company using direct mail marketing will know, postal rates can make or break your operation. When the US Postal Service raises its prices, the cost of advertising goes up. The more people you market to and the more spread-out they are, the harder it is to swallow this cost increase, leading many companies […]

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Direct Mail Tips for the Travel and Hospitality Industries

Direct Mail Tips for the Travel and Hospitality Industries

While it may seem that the majority of today’s marketing is focused online, the truth is that direct marketing is still a great way to set your brand apart and provide your potential customers with something real and tangible. This is especially true in the travel hospitality industry, where the online market is already over-saturated […]

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Do I Need Direct Mail for My Online Company?  

Do I Need Direct Mail for My Online Company?  

If you own an online business, there’s a good chance that the majority (or maybe even all) of your marketing efforts are focused online. After all, it makes sense…right? What you might not realize is that incorporating direct print mail into your marketing strategy can yield impressive results without overwhelming your budget. Even for a […]

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Maximizing Your Materials: Tips For Choosing The Best Direct Mail Paper  

Maximizing Your Materials: Tips For Choosing The Best Direct Mail Paper  

While it may sound counterintuitive, the rise of digital marketing has the potential to bring about a renaissance in direct mail. When the vast majority of customers’ experiences are digital, direct mail stands out, making them more likely to remember your brand. But that doesn’t mean all direct mail tactics are equally effective. In order […]

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Your Guide to Trigger-Based Direct Mail Best Practices

Your Guide to Trigger-Based Direct Mail Best Practices

Customers today interact with brands across a wide variety of preferred platforms. They engage with them actively on social media, read emails, and also flip through their mail to find information about business openings and the latest sales. Marketing personalization can be an important part of this puzzle: helping brands reach out to their customers […]

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Everything you need to know about USPS Informed Delivery  

Everything You Need To Know About USPS Informed Delivery  

Direct mail campaigns offer brands a consistent and effective means of contacting customers and have been shown to offer customers a higher degree of personalization than they receive from other marketing options. 69 percent say that they view mail as being more personal than the internet. The platform also works across all age groups. For example, […]

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How To Use Video to Create a More Modern Direct Mail Experience

How To Use Video to Create a More Modern Direct Mail Experience

The human brain processes visuals 60,000 times faster than text, and a single minute of video content is considered equivalent to 1.8 million words. This means that learning to incorporate video into advertising provides organizations with a reliable, efficient means of engaging with prospects and encouraging them to learn more about the organization. Already 70 […]

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5 Direct Mail Tips For The Travel and Leisure Industry That You Need to Know

5 Direct Mail Tips For The Travel and Leisure Industry That You Need to Know

The travel and tourism industry is one of the largest in the world, with more than $7.6 trillion spent each year. For the various leisure and travel organizations that strive to tap into this market, direct mail can play an important role in attracting the attention of buyers and beginning a conversation with them. Here […]

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How to Boost Holiday Sales with Direct Mail Services

How to Boost Holiday Sales with Direct Mail Services

The holiday shopping season is one of the most important times of the year for retailers. Most companies start preparing in September by developing marketing campaigns that will help increase sales all throughout the holidays. Below, we’ve provided just a few ways that you can use direct mail printing services to support your holiday marketing […]

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How to Capture the 5 Senses With Direct Mail [Infographic]

How to Capture the 5 Senses With Direct Mail Marketing [Infographic]

Direct mail provides brands with a perfect means of reaching customers through personal, appealing advertisements. Seventy-seven percent of people still sort through the mail they receive at home and 98 percent of Americans check their mail every day. In other words, direct mail provides you with a consistent means of reaching your target audience and […]

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Exploring the Big Advantages of Online Driven Direct Mail

Exploring the Big Advantages of Online Driven Direct Mail

In recent years, there has been some controversy as to whether or not direct mail remains a viable and effective means of marketing—especially in today’s digital age. However, study after study has shown that direct mail is extremely effective when it’s utilized properly. Even more recently, a blend between digital marketing and print marketing has […]

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You need to know how your association can take direct mail to the next dimension

You Need to Know How Your Association Can Take Direct Mail to the Next Dimension

Does your association want to take your direct mail to the next level? You can start by taking it to the next dimension. Dimensional mail, or 3D direct mail, consists of pieces of mail that are not flat, but rather have some dimension to them, such as boxes or tubes. This type of mail can […]

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The Complete Guide to Direct Mail Adhesives

The Complete Guide to Direct Mail Adhesives

Given that customers still report that they find direct mail more personal than the internet, the value of direct mail is not likely to decrease in the near future. As brands begin to plan their next direct mail campaign, they will also need to think about the types of direct mail adhesives they will use […]

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4 Tips for Using Direct Mail to Drive Insurance Sales

4 Tips for Using Direct Mail to Drive Insurance Sales

A survey that looked at the neurological response to marketing found that direct mail requires 21 percent less cognitive effort than other forms of marketing. This means that messages are absorbed faster and require less effort from recipients, making them a highly efficient means of engaging prospects. Brand recall is also as much as 70 […]

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4 Ideas to Make Your Next Direct Mail Package Stand Out

4 Ideas to Make Your Next Direct Mail Package Stand Out

  Direct mail can be a highly effective means of attracting customers, building brand recognition, and enticing people to learn more about your organization. A survey of US recipients found that 59 percent of people enjoy receiving postal mail from brands about new products and 56 percent find that print marketing is the most trustworthy. […]

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Why Direct Mail Marketing Still Works for Tourism and Travel

Why Direct Mail Marketing Works for Tourism and Travel

Direct mail is no longer the mass marketing tool it once was. It’s better than ever now, for a number of reasons. The immediacy and tangible existence of postal mail means it almost demands to be dealt with. Roughly 80 percent of people scan or read their print marketing mail daily, according to a USPS […]

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non profit direct mail

6 Tips to Make Your Next Non-Profit Direct Mail Campaign a Success

In a world seemingly dominated by digital media, direct mail has the ability to add unique elements of personalization to marketing strategies, capturing the attention of prospects and past customers while encouraging them to convert. Seventy percent of Americans say that they find mail to be more personal than what they read on the internet. […]

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3 Important Rules To Adopt Into Your Printing Process

There are a number of moving parts involved with developing direct mail and other print marketing materials. In fact, design and content are not the only factors that can impact your response or conversion rates. The printing process impacts the look, feel, and quality of the printing materials, and the decisions you make during this […]

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Excellent Paper Tips For Your Print Marketing Campaign

Are you making the right first impression with your potential customers? Your print marketing materials are often the first thing that a lead will see, serving as an introduction to your company. It is important that your company has control over how you present your brand to the world. Choosing the right paper material for […]

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How To Select The Best Colors For Your Direct Mail Marketing

Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to the brand, product, or service that the […]

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5 Helpful Artwork File Tips For Quality Direct Mail Printing

The holiday season is a busy time for your print vendor, who is working harder than Santa’s little elves to fulfill large print orders just in time for the holidays. The following tips will help ensure your campaigns are executed smoothly, without delays and at a quality level that would make Santa smile.   5 […]

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We Are Thankful For Our Unparalleled Print History

We Are Thankful For Our Unparalleled Print History

While digital marketing tends to steal the spotlight with its up-and-coming trends, print marketing has quietly taken the role of consistent, and often necessary, performer. Ballantine continues to appreciate print marketing and the medium that played a crucial role in the company’s beginnings. Our family-owned and operated business started in 1966 when print marketing was […]

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Rally Awesome Supporters With These 7 Campaign Materials

Rally Awesome Supporters With These 7 Campaign Materials

You’ve seen the effect of the recent Presidential campaign on social media, but the offline components of keeping your voting base fired up are every bit as important — or more so. From rally signs and posters to postcards and flyers, volunteers from all political parties are looking for ways to encourage their loyal base […]

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Why Your Business Needs To Consider Large Format Printing

Why Your Business Needs To Consider Large Format Printing

Why Use Large Format Printing? Successful marketers have always known that a customers’ buying decision is initially based on their emotion rather than a detailed analysis of the benefits of a certain product or service. There is also considerable evidence that the human brain is far more emotionally responsive to visual stimuli than to those […]

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How To Build Your Brand With Print Media

How To Build Your Brand With Print Media

Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness.   It’s important to understand that building a brand is not the same as simply marketing products or services. It’s perfectly possible to succeed in business by selling […]

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7 Reasons To Include Direct Mail In Your Marketing Mix

7 Reasons To Include Direct Mail In Your Marketing Mix

It’s often said that the rise of online and digital marketing has killed off traditional direct mail and print marketing. This is far from the case.   While it’s true that the total number of promotions has declined, there is a good reason why many business owners are still using direct mail as an important […]

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4 Direct Marketing Mailing Must-Dos

4 Direct Marketing Mailing Must-Dos

With the ever increasing hype surrounding online and particularly social media marketing, it might be easy to conclude that traditional direct mail campaigns have had their day. But they continue to be widely used by marketers for the very good reason that when properly planned and executed they can still deliver a great return on […]

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The elements of direct mail advertising

What The Best Direct Mail Advertising Companies Have To Offer

When considering different direct mail advertising companies, you want to make sure you do your homework. You want to find out what the best agency will be for you and your business. It’s imperative that this company not only be a fit based on rates, but also in terms of attention to detail and the […]

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Make a Powerful First Impression With Every Door Direct Mail Campaigns

Make a Powerful First Impression With Every Door Direct Mail Campaigns

An Every Door Direct Mail, EDDM, campaign gives you the opportunity to make a powerful first impression within a particular geographical area of your demographic market. Unlike traditional direct mail campaigns, you are not required to purchase mailing lists or acquire special mailing permits before sending the promotional pieces out to a target market audience. […]

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Strategic Planning Is the Key to a Successful Direct Mail Campaign

Strategic Planning Is the Key to a Successful Direct Mail Campaign

Direct Mail Marketing is an old-fashioned yet foolproof way to reach out to your target audience. Unlike other forms of advertising, direct marketing ensures that your message reaches the customer’s hands. It is a very effective method of marketing your product to potential customers and clients for a variety of reasons. The following is a step-by-step […]

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Direct Mail for Non-Profits & How It Can Help Your Cause

Direct Mail for Non-Profits & How It Can Help Your Cause

With the advance of the internet, direct mail marketing may seem like it should be on its way out. However, this form of contact is still one of the most effective and profitable ways to reach out to people. Here’s how sending brochures, catalogs, postcards, newsletters, and more directly to your contacts can benefit your […]

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Have You Been Doing Direct Mail Right?

Have You Been Doing Direct Mail Right?

You don’t want to waste money. Neither do we. This is one reason why direct mail is such a great marketing tool. It is highly trackable, easy to analyze, and provides clear cost/return accountability. In fact, it is considered the most measurable media vehicle available. As a result, it is easy to measure whether your […]

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4 Direct Mail Marketing Strategies for Developing Trust

4 Direct Mail Marketing Strategies for Developing Trust

Customers, clients, prospects – they’re all people. And all people are looking for pretty much the same thing: someone to trust. As a result, businesses and salespeople need to stand out from their competition as trustworthy. And many have discovered that one way to stand out in an electronically-driven marketing world is to use good […]

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Landing Pages and Direct Mail: Does the Font You Use Really Matter?

Landing Pages and Direct Mail: Does the Font You Use Really Matter?

Fonts: we all use ‘em. But how much of a difference does your choice of font make to the success of your advertising campaign? Making the right choice Fonts are the tapestry of language that underlies all of our communication in nearly any non-broadcast media. Technically, “fonts” are just the computer files that enable the […]

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Copywriting tips for an Effective Direct Mail Campaign

Copywriting Tips for an Effective Direct Mail Campaign

Some direct mail campaigns are completely ineffective while others are successful. So what’s the difference between an ineffective direct mail piece and an effective one? Most often, it’s the copy. Weak copy doesn’t generate many customer responses, while strong copy will keep the phone ringing and your office busy. The trick is making sure your direct mail […]

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Direct Mail Commingling for Reducing Postage Costs and Delivery Times

Direct Mail Commingling for Reducing Postage Costs and Delivery Times

There is a collective wince among direct mail marketing professionals every time an increase in postage costs is announced by the US Postal Service (USPS).  Marketing budgets are already spread thin, and an increase in postage means that something has to be cut from the budget, or system efficiencies have to increase to maintain budget […]

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Analyze your direct mail results

Analyze Your Direct Mail Results

How profitable is direct mail for your company? Whether you’re a direct mail veteran or just thinking about launching your first direct mail campaign, with a little excel magic, you can calculate how profitable your potential direct mail campaign will be. The keys are appropriately estimating the specific costs of sending mail and being conservative […]

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Direct Mail Secrets: The Postcard

Direct Mail Secrets: The Postcard

Direct mail postcards are an effective way to promote businesses despite their diminishing popularity today. However, the fact that you now have less competition in that channel will make it easier for you to grab the attention of your audience as long as you know how to use direct mail postcards effectively. Postcards also allow […]

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5 Mind-Blowing Direct Mail Executions From Around The World

5 Mind-Blowing Direct Mail Executions From Around The World

Need some ideas on how to be more creative in your direct mail? Sometimes all it takes is a little inspiration. Take a look at what some agencies and companies out there are giving away to their customers.   Volkswagen ‘Horsepower’ CNY Card 2014 Released as a direct mail campaign in Malaysia, the Volkswagen team […]

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Yes, Direct Mail Marketing Still Works in 2015

Yes, Direct Mail Marketing Still Works in 2015

In today’s marketing world, we’ve become accustomed to change. We’ve seen the rise of digital media, the decay of broadcast media, and the near-death of newspapers. And with the emergence of new media, opportunities change, as well. But unlike many forms of traditional media, direct mail marketing hasn’t seen a decrease in effectiveness. Why not? […]

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7 Ways to Beat The Bin With Direct Mail

7 Ways to Beat The Bin With Direct Mail

Let’s face the facts: a large portion of the direct mail we send out ends up in the trash. Either it didn’t catch the eye of the intended recipient or a family member deemed it “junk mail.” Either way, that’s wasted money for your company, but there are some simple, effective changes you can make […]

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Building Strong Brands for Boring B2B Products

Building Strong Brands for Boring B2B Products

Pipe joints. Printer paper. Wires. While not the most exciting products, they are crucial, often repeat, purchases for companies. But just because your product seems boring on its face, a brand can help it take on a life of its own, highlighting the benefits of your products over your competitors’, ensuring that your brand is […]

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The History of Direct Mail Marketing

The History of Direct Mail Marketing

Here’s some light reading, but interesting nevertheless. If there are parts we left out, but should have included, please contribute in the comments section. For most of us, there was never a time when we didn’t receive mail to our homes. Even as children, we would run out to the mailbox on our birthdays or […]

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Integrating Copy and Design: The Sum is Greater Than The Parts

Integrating Copy and Design: The Sum is Greater Than The Parts

Creative teams work in pairs, and behind every great ad is a strong copy and art direction team. Effective ads must combine great visuals with compelling copy. In this article, we’ll help you understand how the art director and copywriter combine their own talents to create award-winning work. The copywriter’s key job Copywriters look for […]

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Showrooming - The Brick and Mortar Dilemma

Showrooming – The Brick and Mortar Dilemma

Today’s blog post is a bit different than most of our typical direct marketing articles. From time to time, we like to inject our blog with unique business or marketing related content to keep things fresh and interesting. So that being said, have you heard the term “showrooming”? If not, continue reading… The increasing number […]

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Furniture Today logo

How Furniture Today Boosted Direct Mail Response by 500%

We have a direct mail case study to share with you that features our B2B client, Furniture Today. Last year, direct mail wasn’t working for them. And then this year, they tested new creative and lists and boosted response rate by 500%. Want to learn how? Keep reading!   Background Furniture Today is a B2B […]

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4 Ways To Capture More Leads For Email Marketing

4 Ways To Capture More Leads For Email Marketing

One of the key strategies for business and marketing success is to keep your customers in the loop or draw them in with exclusive offers via email. To grow your business online, having a list of leads who have agreed to receive emails from you is crucial to your success. However, getting people to agree […]

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Boosting Direct Mail Response Using Personalized URLs

Boosting Direct Mail Response Using Personalized URLs

We’ve all heard the story: Customers won’t entertain any advertisements that don’t pop up on their smart phones. Direct mail is dead. Publishing is over. Finished. Done. Fortunately for us all, that story is a fiction. Customers, on average, are processing literally thousands of advertisements  that come before their eyes every day. Despite the overwhelming amount of ad content […]

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Integrated marketing sketches on a whiteboard

Understanding Direct Mail's Role in Integrated Marketing Communications

Direct mail plays an important role in your marketing campaign because it acts to supplement your other efforts cheaply and effectively. It’s rarely used on its own as the sole way to market a product or service, since it does serve a niche role which limits the total amount that you can spend on it. […]

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Responsive Design and Mobile Marketing

They Paid $4m for That? Super Bowl Ads In Review

Ad space in Super Bowl in 2014 ran a whopping $4m for a 30-second spot. Which brands got their money’s worth for their Super Bowl spot, and which brands were offering up a chunk of their marketing budget on a prayer? While Super Bowl advertising can make sense for brands that need a strong TV […]

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Responsive Design and Mobile Marketing

Our 3 Favorite Print Ads From 2013

Agatha Christie used to say of her novels that her self-imposed structures and rules limited the stories she could tell and forced her to become more creative within that structure. It forced her to tease a character’s essence out in a sentence or two rather than in paragraphs of character development. The same could be […]

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Responsive Design and Mobile Marketing

A Guide on Designing for Direct Mail

In a recent study, 50% of consumers reported that they pay more attention to direct mail than email, and online communications are less trustworthy than “snail mail”. So with this built-in direct mail (DM) trust factor, it seems logical to maximize the quality of the DM we are producing so that we separate ourselves from […]

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Responsive Design and Mobile Marketing

Blog Interview with Premiums Expert Amy Carichner

Today’s interview is with our business partner Amy Carichner from PrintWorks Etc. She specializes in print production and promotional items, and she also recently launched a t-shirt printing service at pweapparel.com. We asked Amy to share some of her knowledge about premiums which includes solid advice and tips – see below!

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Responsive Design and Mobile Marketing

Blog Interview with Marketing and Creative Expert Andrew Majewski

Today’s interview is with a good friend of ours, and business partner, Andrew Majewski. Andrew is the principal and creative director at AdSpace Communications, a creative services agency. He has 15 years of creative and marketing experience, and so we pinned Andrew down for an interview in order to soak up some of that knowledge. […]

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Responsive Design and Mobile Marketing

Blog Interview with Direct Marketing Strategist Ted Grigg

We’re very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowledge in his answers below — and he also blogs regularly here. Enjoy!   1. Quick bio — who are you and what do you do?   As an independent […]

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Responsive Design and Mobile Marketing

Blog Interview with Audience Development Expert Mike Popalardo

We’re very happy to announce that today’s blog interview is with audience development expert Mike Popalardo from Next Steps Marketing. Mike is both a friend and a business partner. He shares some great tips and insight below so let’s dive right in! 1. Quick bio — who are you and what do you do? I […]

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Responsive Design and Mobile Marketing

Blog Interview with Professional Copywriter Lori Fletcher

Today we are very excited to feature a blog interview with Lori Fletcher, a professional copywriter that is also a strategic partner of Ballantine’s creative services. Let’s dive right in! 1. Quick bio — who are you and what do you do? I am a freelance copywriter and marketing consultant specializing in marketing strategy and […]

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4 Key Components of a Successful Direct Mail Campaign

4 Key Components of a Successful Direct Mail Campaign

Making the most of a direct mail campaign definitely takes time and thought. There are four key components of a successful mailing: your direct mail creative brief, the format of your correspondence, your offers or incentives, and your mailing list. So why are these elements so important and how can you get them to work […]

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Responsive Design and Mobile Marketing

What Can We Expect from 3-D Printing?

Yes, 3-D printing is not ink on paper—and it’s not a service we currently offer at Ballantine—but the technology is fascinating and we wanted to write about it. In the very recent past, we’ve left behind a world where the only way to listen to music was to buy it at a record store or […]

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Responsive Design and Mobile Marketing

The Advantages of Direct Mail Marketing

In a digital world, some businesses question the effectiveness of direct mail marketing. In reality, direct mail is more effective than ever when properly targeted. In an October, 2012, article, The B2C business site says, “Bias towards direct mail marketing as obsolete or out of touch must be cast aside. . .[I]t does drive leads […]

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Responsive Design and Mobile Marketing

How To Put Direct Mail Marketing To Work For Your Business

In order for a direct mail marketing campaign to be effective you should see new customers, a return of old customers or an increase in repeat customers.  Additionally, you should realize bigger returns on your direct mail campaign investment.  If you structure your campaign more effectively you will increase the odds of your direct mail campaign being […]

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Responsive Design and Mobile Marketing

Personalized URLs – What Are They and How Can They Work For You

There are many ways to contact your customers or prospects these days, from direct mail campaigns to email to social media and more. Something you may have heard of and or not really understood are personalized URLs. PURLs, as they are known in alphabetic shorthand, are unique, personalized web addresses created specifically for each recipient […]

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Responsive Design and Mobile Marketing

The Skinny on Large Format Printing

Marketing creative often focuses on pieces that are small and can be handled or sent through the mail.  However, sometimes big is the way to go when you want to get noticed.  Large format printing allows marketers to design and produce very large pieces that can literally increase visibility of your company and promotions. Large […]

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Responsive Design and Mobile Marketing

Reducing Your Direct Mail Postage Costs

In our white paper 2012 Direct Marketing Trends, one of the topics we discussed was the staying power of direct mail. Direct mail has been a marketing workhorse for several decades, consistently providing a good return on investment (ROI) for companies of all sizes. Hamilton Davison, president-executive director of the American Catalog Mailers Association said, […]

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Crash Course Guide on Data Hygiene

Crash Course Guide on Data Hygiene

No matter what type of marketing you are in, no matter what industry you are in, the most valuable tool in your marketing tool box is your contact list.  A contact list or database contains a wealth of information on a population of people that you are marketing your product or service to.  The list […]

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Responsive Design and Mobile Marketing

3 Effective Ways to Enhance Your Direct Mail Campaigns

Many marketing experts are touting “Integrated Marketing” as the approach to take when developing a marketing strategy, and this can be a very effective game plan. If you’re a company that has historically relied on direct mail as your marketing workhorse, you know that direct mail is still a trusted and reliable tool in a […]

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Responsive Design and Mobile Marketing

A Quick Rundown on Digital Printing

Design and printing of direct marketing pieces have come a long way, but the advent of digital printing solutions have really made the most impact on the industry over the last decade. Offset printing and other traditional print processes still play a huge role in the direct marketing world. That being said, digital printing is […]

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Responsive Design and Mobile Marketing

Increase the Effectiveness of Your Message with Targeted Email Lists

While occasionally you do want to send a common email to your entire distribution list, sending specific messages to targeted email lists can be more effective because each of your prospects are seeing the most relevant messages, and messages they are most likely to respond to. A great tactic to add to your marketing campaign […]

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Responsive Design and Mobile Marketing

Use Bulk Email Marketing Services to Ensure Your Message is Read

Email is one of the fastest ways to get a message out to a prospect list, but can have a lot of quirks in development.  As an example, say you’re sending a postcard mailer to your direct mail list.  While you could theoretically personalize the content, the postcard itself is the same size and shape, […]

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Responsive Design and Mobile Marketing

Keeping Your Message Consistent With Multi-Channel Marketing

Multi-channel marketing is the process of using multiple “channels”, or marketing media, to reach customers.  A channel can be anything from a brick and mortar store front to email marketing, direct mail, catalogs, TV commercials, trade shows, social media, and so on. The benefit of a multi-channel marketing approach is that different channels attract different […]

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Responsive Design and Mobile Marketing

Using Flyer Printing Services to Expand the Reach of Your Message

The simple flyer is one of the most basic options in a marketing toolbox, and flyer printing services can help you create effective flyers for your business. Flyers are printed on standard letter-sized paper, often just black text and images on colored paper. This simplicity minimizes the cost and labor required to create them, and […]

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Responsive Design and Mobile Marketing

Use PURLs to Catch Your Prospect’s Eye

Personalized URLs, or PURLs, are now an important strategy in both email and print marketing to deliver personalized content to potential customers. Implementing PURLs involves creating a specific landing page for each recipient in your campaign. The PURL itself can then be included in email marketing messages or on personalized print media. PURLs can be […]

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Responsive Design and Mobile Marketing

Tips for Successful Tri-fold Brochure Printing

The tri-fold brochure is the workhorse of print marketing media. Nearly every business uses the tri-fold brochure in some way, such as a menu of services, or as an efficient mailer because they easily fit into a #10 envelope. Because a tri-fold brochure is so easy to create, it’s quite easy to create a bad […]

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Responsive Design and Mobile Marketing

The Benefits of a Personalized URL Redirect

If you’re thinking about testing a personalized URL (PURL), but you’d prefer a more simple and less expensive way to slowly back your way into the technology…or if you’re looking for a way to add more tracking and transparency to your direct mail campaigns, this post is for you. A Standard PURL Involves: Personalized URLs […]

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Responsive Design and Mobile Marketing

Digital Printing Allows You to Personalize Your Direct Mail Media

Historically, marketers had to rely on traditional printing methods, such as offset printing, to put their direct marketing material into print. While offset printing provides a high quality image, the process requires plates to be made for each piece to be printed. Digital printing processes and large format/volume laser and inkjet printers have given marketers […]

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Responsive Design and Mobile Marketing

How to Build Bulk Email Lists

Industry Email Lists & How To Build Them Most marketers will tell you that the most valuable marketing tool is “The List”. A mass email list is a database of people and information about those people; they could be customers, leads, or random people who tangentially might be interested in a product. Mass email lists are […]

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Responsive Design and Mobile Marketing

Diversity in Direct Marketing Strategies

The Print Industries Market Information and Research Organization (PRIMIR) has recently released a study that examines how direct marketing and in particular how printed direct marketing channels are performing in comparison with other more “high-tech” marketing options, such as email and social networking. The study notes that “direct marketing’s share of advertising expenditures has shown […]

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Responsive Design and Mobile Marketing

Making the Most of Permission Email Marketing

Email marketing is an integral part of many marketing campaigns today.  It’s inexpensive to produce and you can reach a large group of people quickly.  However, due to the volume of email that people receive, many are becoming numb to or irritated by unsolicited email. In an article on Gannett’s Cincinnati.com website, it’s stated perfectly, […]

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Responsive Design and Mobile Marketing

Postcard Mailers: Combine Old School Media with New Technologies

Postcard mailers have been a mainstay in the direct mail marketing portfolio for many years.  However, it’s compact size can be a blessing and a curse to companies that choose to use this medium.  The small size forces you to focus your message, but some companies try to cram as much content as they can […]

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Responsive Design and Mobile Marketing

Increase your Direct Mail ROI with Variable Data Printing

One of the benefits of email marketing that companies have leveraged is the ability to customize each email to the recipient based on specific customer information. This goes far beyond just addressing the email to Mr. Joe Smith; content can be customized based on the recipient’s demographic and purchasing history. However, these customization benefits are […]

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Responsive Design and Mobile Marketing

Sheetfed Offset Printing Explained

Sheetfed Offset Printing For Your Business Three common printing methods are sheetfed offset, web offset and digital printing. Today’s post is going to discuss sheetfed offset printing.   It depends on the size of the piece being printed, but a general guideline to follow is: Digital Printing – best for short run projects. Sheetfed Printing […]

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Responsive Design and Mobile Marketing

The Potential Problem With Fugitive Glue

Today’s post is going to highlight a potential problem with fugitive glue that you should be aware of. First off, fugitive glue are drops of glue that are placed on a self-mailer to keep it closed. So for example, if you’re mailing a double postcard, you could apply fugitive glue to keep the 2 postcard panels closed […]

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Responsive Design and Mobile Marketing

The Benefits of Commingling Your Direct Mail

What is commingling and why should you be using it? Commingling has been around for many years and until now was mainly used as a way for smaller mailers to presort their mail. The reason for its increased popularity is due to the recent rate changes for BMC and SCF discounts. As a result, it’s […]

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Print Outsourcing vs. In-House Printing

Print Outsourcing vs. In-House Printing

Note: with marketing budgets being slashed due to the economy, more and more companies are looking to outsource their print production to a company like us (Ballantine). We noticed a surge in traffic to our blog using outsource-related terms. As a result, we updated the post below with additional info (11/3/08). ### There was an […]

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