To Get Local Traction for Your Business
Every Door Direct Mail (EDDM) is a cost-effective way to generate leads and get local traction for your small, home services business.
A United States Post Office-authorized direct mail service, EDDM helps your business deliver marketing mail to every mailbox in targeted postal routes within a specific geographic area.
Every Single Household Can Be a Customer
When you’re a home service business—and this also goes for large or national home service franchises with business in various local areas—your ideal customer profiles may vary. Still, your customers have one commonality: They want or need your products or services.
That’s why targeting by postal route is a great option. With one mailing, you can send to multiple postal routes, say 3 to 10, and send your mailing economically.
EDDM: Cost and Time Savings
EDDM is 10 to 12 cents cheaper than a regular direct mailer that costs 29.5 cents. That’s a huge cost-saving when you’re mailing to thousands of households.
When EDDM is dropped at the local post office, it can hit homes in as few as 2 to 3 days later. A traditional direct mail campaign takes 7 to 10 days to reach its targeted customers.
Oversized. Attention Grabbing. Cheaper.
When it comes to EDDM, the adage of less is more reverses. With EDDM, more is actually less. EDDM is all about oversized; your mail size must be 6 x 11 ½ to get the more cost-effective postal rate. (With traditional direct mail, a 6 x 11 1/2 mailing will exceed the 29.5 cent rate and cost you big bucks.)
The beauty of oversize: There’s plenty of space for serious attention-grabbing promotions. Bigger print. Larger numbers. A true “in-your-face” call to action. And coupons, which are so perfect for specific promotions.
Multiple Touchpoints Helpful, too
Because of its many attributes, EDDM can certainly work as a standalone promotion. It also serves as 1 effective touchpoint in a larger marketing campaign. Creative Google or Facebook ads are a great compliment. The key is presenting a consistent campaign—the same message, same graphics, and coordinated timing, perhaps the week before, during and after your EDDM mailing.
Staying Power and a Widespread Draw
When you think about it, not everyone is on social media, but everyone has a mailbox. Each mailing can reach multiple customers. What’s more, with all the digital distraction, there’s less competition in a print mailing than online. There’s also the opportunity to spark recognition if your mailer sits for several days on your prospects’ desk or countertop.
When you work with Ballantine, you can rely on us to help make your EDDM a win whether you opt for a standalone mailing or make it part of a larger campaign.
Call us and explore EDDM for your home service business and take the first step to driving revenue to your bottom line.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!