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Tech Spotlight: High-Speed Variable Inkjet

Inkjet has introduced a new high-speed variable printer. This industrial printer can greatly reduce the costs of a direct mail campaign, through its quick turnaround time and non-toner-based system. In the direct mail marketing industry, it is important to keep up with new technologies to save clients time and money. With that in mind, here is a closer look at this printer.

Benefits and Features of the New High-Speed Variable Inkjet

Non-Toner-Based System 

Another prominent feature of this printer is that it uses inkjet printing technology. This means that the system is not toner-based, which means it does not use waxy ink that is then fused into the paper. This allows the printer to have faster output.


Moreover, although there may be higher up-front costs, these printers typically pay for themselves over time. Due to the fact that it operates at super-high speeds, this drops the price of each, and every document being produced by this machine. Despite the initial investment, these machines tend to require less maintenance and products to remain functional.


Given that this inkjet technology uses a digital workflow, it allows marketers to take advantage of color personalization. Users are able to not only change artwork, but they are also able to personalize each document to their liking.

Vibrant Colors 

Additionally, many inkjet printers provide speedy service at the sake of the quality of the colorful ink. However, this printer has no such issue. It can provide you with lots of copies in moments, each of which is just as colorful and vibrant as the one before it.

Key Takeaways:

  • If you are looking for high-quality inkjet presses, you have plenty of options. But unfortunately, this also increases your chances of purchasing a subpar model.
  • Rather than shopping around aimlessly, taking the time to learn the ideal traits of a high-quality inkjet is one of the best things you can do to ensure you are purchasing a premium quality model.
  • Features such as personalization, speed, cost-effectiveness, and others are ideal when you are searching for a high-quality inkjet printer.

Overall, if you have found yourself struggling to find the best inkjet printer for your needs, we’re here to help. Here at Ballantine, our experts are here to help small businesses with direct mail solutions. If you are a small business owner who needs help making business decisions and purchasing the best products for your needs and budget, feel free to contact your friends here at Ballantine today.

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I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!