There’s no doubt that online retailing is increasing in importance year-to-year, but some 2015 research suggests that traditional brick and mortar stores remain highly relevant and perhaps dominant within the retail market. So much that even massive online retailers such as Amazon are now opening physical stores.   The survey suggests that 87% of consumers […]

  Quick Summary There are many lists of direct marketing statistics available online, and every pay-per-click, social media platform and even personal blog can and does generate an apparently limitless variety of constantly changing online marketing statistics. Not surprisingly, both professional marketers and business owners can come to feel overwhelmed by this potential information overload. […]

Quick Summary This post offers an in-depth look at the evolution of Instagram and how it finds success as a phone-based application. Discover how Instagram works and the benefits you gain from the image-based social media channel. Take a look at the recent changes that brought a new logo and image platform presentation to the […]

Quick Summary Prepare yourself for an in-depth look at how words can be powerful and how that power can impact direct mail campaigns. Learn what makes a word powerful and the elements that make a word trend one minute and disappear as the next words come into the spotlight. Take a clear look at direct mail […]

Quick Summary Establishing brand awareness helps your business stand out from the crowd. It is what gives your customers that split-second recognition of who you are and the benefits that you can provide to your customer base. Your branding strategy incorporates your slogan, logo, tagline and any another consistent aspect of your marketing strategy. These […]

Ultimate Guide To Snapchat Summary Snapchat is the latest addition to the social media technology family that allows you to connect with other users through a series of pictures and videos that you create. Each photo or video that you send out is known as a snap, and each snap lasts for up to 10 […]

Quick Summary Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. As technology becomes the more prevalent way […]

  Quick Summary Email marketing is a must-have tool for any business owner, but having a strategy and setting up campaigns may seem complicated. Following these guidelines and tips for creating your company’s email marketing campaign and strategy will give you a leg up on how you can reach out to your audience about your […]

Quick Summary A direct mail marketing campaign is a beneficial way to make potential customers aware of the products or services that your company offers. Find out the practices that will make your campaign successful and the ones that will make it fail. Learn the role that great content copy and graphic design elements play […]

  Introduction: The Power of Social Media Marketing If you are a business owner in this day and age, social media marketing is really no longer optional.  As more and more business leaders and entrepreneurs learn the power of social media, those business owners who have yet to adopt a social media marketing strategy are […]

  Introduction   87% of U.S. adults use the Internet, according to Pew Research. Roughly, 70% of those users turn to search engines to find the products and services they seek. Couple that with the explosion in mobile usage and local New Jersey businesses have much to consider when it comes to marketing online. Local […]

  What does a successful integrated marketing campaign look like? SECTION 1: INTRODUCTION Having a diverse and effective marketing campaign is the key to building a brand that is highly visible and successful. Knowing how to properly implement marketing, in both physical and digital forms, will help you navigate the marketing world in ways that […]

  Section I: What is Online Visibility and Why Do You Need It?   One of the most valuable benefits of an internet-savvy approach to marketing your company online is the increased visibility that can reach an audience of millions with a few strategic and well-planned clicks. How visible is your company online? The more […]

  Section I: Planning Your High Response Direct Mail Campaign   Chapter 1: Direct Mail Basics What is Direct Mail? In its most simplified state, direct mail is marketing through the US Postal Service. This includes a wide variety of marketing materials such as sales letters, postcards, brochures and catalogs. A direct mail campaign  is […]