There once was a time when developing and implementing marketing campaigns meant running ads on television and radio, and placing print ads in newspapers and magazines. However, as the world of commerce moves more and more toward a digital marketplace, businesses now have the opportunity to […]
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There’s no doubt that online retailing is increasing in importance year-to-year, but some 2015 research suggests that traditional brick and mortar stores remain highly relevant and perhaps dominant within the retail market. So much that even massive online retailers such as Amazon are now opening physical […]
Read MoreQuick Summary There are many lists of direct marketing statistics available online, and every pay-per-click, social media platform and even personal blog can and does generate an apparently limitless variety of constantly changing online marketing statistics. Not surprisingly, both professional marketers and business owners can […]
Read MoreQuick Summary This post offers an in-depth look at the evolution of Instagram and how it finds success as a phone-based application. Discover how Instagram works and the benefits you gain from the image-based social media channel. Take a look at the recent changes that brought […]
Read MoreQuick Summary Prepare yourself for an in-depth look at how words can be powerful and how that power can impact direct mail campaigns. Learn what makes a word powerful and the elements that make a word trend one minute and disappear as the next words come into […]
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When you work with Ballantine you have access to a complete range of print and digital marketing services, so you’ll have the advantage of dealing with a single source for every aspect of your program.
