In light of the coronavirus outbreak, people all over the world are now forced to work from home. Adjusting to working from home can be a challenge, especially when you have kids, pets or other lifestyle factors that make it hard to stay focused. In addition, many people will find that life as a telecommuting […]
The Ultimate Digital Marketing Guide for Industrial Manufacturing
As a manufacturer, what will set you apart from your competitors? The answer is marketing. Effective digital marketing is critical in all industries, and the industrial manufacturing world is no exception. Your business needs clear industrial manufacturing marketing strategies in order to rise above your competition. How do manufacturers market their products? By using many […]
How Often to Post on Social Media for Business in 2020
This is an update from a blog originally published on April 9, 2019. We are at the start of a new decade, and social media has become the standard tool for business-to-business and business-to-consumer connections. While the social media landscape is more crowded than ever, it has never been more important for brands to have […]
The Ultimate Digital Marketing Guide for Contractors
Marketing has become increasingly sophisticated and necessary for all types of business over the past few years as technology and customer expectations have evolved. Potential customers expect you to have a presence. Construction companies and contractors without a digital footprint can lose out to their heavily-marketed competitors, which is why strong digital marketing for construction […]
What You Need to Know About Postage Rates in 2020
If you are using direct mail marketing to reach your leads and connect with customers, then it’s important to familiarize yourself with current postage rates to better budget for direct mail costs throughout the year. While postage rates in the US haven’t increased as much this year as they have in previous years, they could […]
Facebook Algorithm Changes & What to Expect in 2020
This is an update to a blog originally published on March 7, 2019. Globally, nearly 1.5 billion people log into Facebook every day. The power of the platform to engage and connect people makes it an important resource in the arsenal of any marketer. Those who have paid attention to the news over the past […]
What You Can Do To Make Sure Your Website is ADA Compliant
Most business owners know that the ADA (Americans with Disabilities Act) requires businesses to ensure access for people with disabilities. What you may not know is this: ADA access goes beyond just the physical business location (if any). The business website must also be accessible for the deaf, the blind, and individuals using assistive technologies, […]
What Google’s BERT Algorithm Update Means for your Website and SEO
Google recently announced its latest update to its Search algorithm, and it’s a big one! The BERT update is said to be one of the biggest leaps forward in the history of search. It is believed that it will affect up to 10% of all searches. So what is BERT and how is it going […]
4 Ways To Use User Generated Content On Your Website & Social Media
What is user-generated content? It’s the gift that keeps on giving. When you let users help create and shape your website, everyone wins. A strong user-generated content strategy is powerful–and can make your social media and website into a real, active community. Active UGC engagement and excitement is just what every online business wants, and […]
How The Snapchat Business Updates Can Increase Your Engagement
Social media continues to change how people interact with each other and with businesses. One of the most popular platforms for the younger generation is Snapchat, which is an image and video-based platform. Users can send and receive private photos to each other, or they can create ‘stories’ that are broadcast to their followers. Between […]
