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How Long Will It Take to See Results with Google Ads?

How Long Will It Take to See Results with Google Ads?

Are you wondering how long it takes to see results with Google Ads? The quick answer is it depends. You may see immediate results although it typically takes about 3 to 6 months for an ad campaign to mature with significant results around month 12. Google Ads allow you to target customers while controlling your marketing […]

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Personalized Direct Mail Campaigns

Direct mail strategy is to reach as many people as possible that have a need or desire for your product or service.  But when you want to increase your response rate and elevate your direct mail campaign performance, personalization is the best and most common strategy—especially if you’re trying to reach a target audience of […]

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Facebook Ad Campaigns – Finding Your Ideal Client

Finding the right customer makes all the difference to the success of your ad campaign. Knowing your audience—figuring out the right people who are the right fit—is the way to make your Facebook ad reach those people who are most likely to be interested in your brand, love what they see, and feel your product […]

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What Are Google Performance Max Campaigns?

What Are Google Performance Max Campaigns? Google rolled out Performance Max (PMax), an auto-upgrade to your local ad campaigns earlier this year. Following a successful launch, PMax will become the only campaign type for businesses running Smart Shopping and Local campaigns created in Merchant Center. By 2023, all businesses using these ad types will be […]

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Print Portal Capabilities for the Travel Industry

What is a Print Portal? A print portal is a dedicated website that printers set up for clients to access and make their online purchases by themselves without interaction from the actual platform. This is very similar to printing options available in B2C where customers can upload photos and pick them up when they are […]

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Why is Content Marketing an Essential Strategy to Grow Your Business?

What is Content Marketing? For the best answer, let’s go to the most appropriate source, The Content Marketing Institute:  Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.  Instead of pitching your […]

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When is the Best Time to Send Fundraising Acquisition Direct Mail Campaigns?

There’s no 1 guaranteed perfect time to mail an acquisition campaign. Still, while there are preferred times, you can’t talk about acquisition mail campaigns without first talking Time. The important upfront truth: Acquisition campaigns comprise a long game.  There’s no such thing as a 1-campaign approach. Returns don’t start coming in until the 2 ½ […]

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What Can I Do on My End to Get My Ads to Rank #1 on Google?

What can I do on my end to get my ads to rank #1 on Google?   Ad Rank is a value that’s used to determine where your ads appear on a page relative to other ads—or whether your ads will appear at all. The ad auction is how and where Google decides which ads […]

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What is a Full-Service Digital Marketing Agency?

What is a full-service digital marketing agency?   The total annual spend for digital marketing in the United States will reach almost $120 billion in 2 years. That suggests that companies will continue to sink more of their marketing and advertising dollars into online channels and, as a result, some of that will flow towards […]

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Do List Rentals for Acquisition Work?

Direct Mail List Rentals for Acquisition Work?   Acquisition is super important … which means that a good list can be worth gold! It’s helpful for segment marketing and helps a direct mail campaign perform to the max. That said, renting a list and seeing results is not a simple, one-and-done strategy. There’s a lot to consider—and […]

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