Although there are undoubtedly benefits associated with capturing emails from your customers, this method is not without its limitations. Presently, the average person seems to prefer to give out their email address over their postal address. With that in mind, the following is a closer look at the various benefits of appending postal addresses to […]
Leveraging Informed Delivery, Commingling and Mail Tracking
In light of the recent news around deliverability issues and the United States Postal Service (USPS), our agency has been researching the best methods to ensure our clients can monitor their deliverability. Direct mail is an increasingly popular method of sending marketing materials to prospective and existing customers due to its package flexibility. These packages […]
Benefits of Changing Formats for Your Direct Mail Packages
For those who are yet unfamiliar, direct mail packages are marketing materials that are sent to potential and existing clients. These are some of the most flexible methods of marketing, as they come in all shapes and sizes. Two common direct mail formats are either a self-mailer such as a postcard and direct mail package, […]
The Use of a Newsletter in Your Fundraising Arsenal
Physical newsletters can be a powerful fundraising tool for nonprofit organizations. The low costs and ease of distribution of these conversation starters make newsletters extremely attractive for organizations of all sizes. Creating a print newsletter for nonprofit organizations doesn’t have to be difficult. You can start by telling the story of your nonprofit in a […]
Choosing a Color Palette for Your Brand
No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemes for their company. The following is a closer […]
Modern Logo Tips and Tricks
Choosing a logo for your brand can be a make or break moment. The goal of a logo is to design a small and simple way for customers to recognize your product or service. This blog is an overview of the importance of logos as well as tips and tricks for creating your own. Why […]
What Are The Benefits of Digital Marketing for Small Businesses?
Digital marketing is an inexpensive and flexible way for small businesses to reach a larger audience. When paired with a targeted direct mail campaign, digital marketing can help a business stay ahead of its competitors and reach as many people as possible. The phone book was once the place everyone went to find information about […]
2020 Direct Mail Fundraising Trends: Keeping Your Head Above Water
Although the economy is constantly changing, we can all agree that 2020 has been a difficult year for everyone. Fundraising is more important now than it ever has been, particularly for non-profits. With unemployment figures rising in many areas, the first budget item to drop is charitable giving. This means that non-profits have to be […]
The Ultimate Digital Marketing Guide for Senior Living Communities
According to the 2017 Census.gov estimate, there were about 47 million senior citizens living in the United States. However, that number is about to double – the Population Reference Bureau estimates that there will be nearly 100 million Americans over the age of 65 by as soon as 2060. Based on all of that, it’s […]
