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Website user experience, Improve user experience, Website user experience checklist, User experience guide

8 Ways to Improve Your Website User Experience [INFOGRAPHIC]

The user experience on your organization’s website is undoubtedly important. When potential customers or clients come to your website, they expect to have a pleasant experience and to be able to find all the information they initially came to your site in search of. If they don’t have a good website user experience, there’s a […]

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6 Creative Freebies to Include in Direct Mail Pieces

6 Creative Freebies to Include in Direct Mail Pieces [Infographic]

These days, executing a successful direct mail campaign takes some serious brainstorming and creativity. You want your prospective customers to not just see your direct mail pieces, but to open them and choose to do business with you. Including direct mail freebies can be a great way to impress your target audience while also increasing […]

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difference between RGB and CMYK

The Differences Between RGB, CMYK & Pantone® Colors [Infographic]

Never underestimate the power of color in marketing. Brightly colored print materials can make the difference between a sale and just another lead. Colors play a key role in branding, allowing you to build a more personal connection with customers. Print marketing color importance can’t be overstated; choose your colors carefully to fit the structure […]

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How GDPR Compliance is Going to Affect Your Digital Marketing

How GDPR Compliance is Going to Affect Your Digital Marketing [Infographic]

On May 25, 2018, the EU passed a series of regulations designed to offer greater protection for European consumers. These new rules impact how businesses can collect, use, and protect the data they gather from customers. These new regulations have caused panic for many across all industries, as brands wonder how they can effectively market […]

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This Is What You Can Expect To See In Color Design This Summer [Infographic]

This Is What You Can Expect To See In Color Design This Summer [Infographic]

The human brain processes visuals 60,000 times faster than text. What people see in images allows them to make associations faster than even the most engaging written content. Images, therefore, can have a tremendous impact on prospective customers. They can influence buying decisions and help people create certain associations with brands. As trends emerge throughout […]

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Top Website Design Trends for 2018  

Top Website Design Trends for 2018  

Is it time to apply the adage “New Year, New You” to your website? When it comes to websites, 2018 is looking to be a year of innovative, even quirky, designs with more than a little disregard for previously adhered to rules. If website design or redesign is on your agenda this year, these new […]

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Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]

Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]

While having a solid digital marketing campaign is a must for any company these days, it’s important to remember that print marketing isn’t dead. In fact, a well planned and executed direct mail marketing campaign can take your company’s success to the next level. This form of marketing isn’t something you’ll want to jump into […]

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The Interesting Innovations in Direct Mail Finishes [Infographic]

The Interesting Innovations in Direct Mail [Infographic]

Innovations in Direct Mail Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail finishes have evolved. This age-old advertising method has had some pretty interesting changes […]

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How to Create Impactful Holiday Direct Mail [Infographic]

How to Create Impactful Holiday Direct Mail [Infographic]

Over $1 trillion dollars is spent by consumers on the holidays. People view the season as a fantastic time to give gifts, which means that brands have the chance to boost the end of year sales and make sure that their fourth quarter ends strongly. Creating an impactful direct mail campaign and incorporating a valuable […]

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The Anatomy of a Great Email [Infographic]

Money spent on email marketing can provide you with a great ROI if your email marketing is executed correctly. Considering that 91 percent of people check their emails at least once per day, it quickly becomes clear why email marketing can be such an effective means of reaching prospective and existing customers. When emails are […]

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Social Media Through The Ages

Social Media Through The Ages [Infographic]

In reality, it wasn’t too long ago that social media was just a fad. Ten or fifteen years ago, many people thought it would die down in a year or two. Fast forward to 2017, and social media has become the driving source for human interactions — not only for human-to-human interfaces but also for […]

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5 Typography Trends of 2017

5 Typography Trends of 2017 [Infographic]

Words are powerful. What you say — and how you say it — can completely change the meaning of your message. In the design world, we take this idea one step further. After all, if a picture is worth a thousand words, it only makes sense that words themselves create pictures that captivate their audiences […]

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The Roadmap to Effective B2B Marketing

The Roadmap to Effective B2B Marketing [Infographic]

At their core, B2B marketing and traditional direct-to-consumer marketing are quite similar. After all, business purchasers are people, too! They have their own wants and needs, and as a marketer, your job is to convince them that your company is best positioned to satisfy them. Despite this, you cannot afford to run a B2B marketing […]

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The Printing Press' Powerful Improvements Over The Years

The Printing Press' Powerful Improvements Over The Years [Infographic]

While younger marketers may not remember a time before web metrics, massive online impression numbers and digital KPIs, print marketing has been successfully solving business problems for hundreds of years. While underlying motivations to purchase have shifted only slightly over the years, print marketing has evolved from very modest flyers in the early 1400s to […]

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How to Find the Real Marketing ROI

How to Find the Real Marketing ROI [Infographic]

These days, the possibilities for marketing seem endless, as the internet has opened up entirely new channels that anyone attending business school twenty years ago wouldn’t be able to imagine.  But as new digital marketing avenues compete with traditional tried and true advertising tactics, and business owners are faced with limited resources and almost unlimited […]

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