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Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]

Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]

While having a solid digital marketing campaign is a must for any company these days, it’s important to remember that print marketing isn’t dead. In fact, a well planned and executed direct mail marketing campaign can take your company’s success to the next level. This form of marketing isn’t something you’ll want to jump into […]

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The Interesting Innovations in Direct Mail Finishes [Infographic]

The Interesting Innovations in Direct Mail [Infographic]

Innovations in Direct Mail Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail finishes have evolved. This age-old advertising method has had some pretty interesting changes […]

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How to Create Impactful Holiday Direct Mail [Infographic]

How to Create Impactful Holiday Direct Mail [Infographic]

Over $1 trillion dollars is spent by consumers on the holidays. People view the season as a fantastic time to give gifts, which means that brands have the chance to boost the end of year sales and make sure that their fourth quarter ends strongly. Creating an impactful direct mail campaign and incorporating a valuable […]

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The Anatomy of a Great Email [Infographic]

Money spent on email marketing can provide you with a great ROI if your email marketing is executed correctly. Considering that 91 percent of people check their emails at least once per day, it quickly becomes clear why email marketing can be such an effective means of reaching prospective and existing customers. When emails are […]

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Social Media Through The Ages

Social Media Through The Ages [Infographic]

In reality, it wasn’t too long ago that social media was just a fad. Ten or fifteen years ago, many people thought it would die down in a year or two. Fast forward to 2017, and social media has become the driving source for human interactions — not only for human-to-human interfaces but also for […]

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5 Typography Trends of 2017

5 Typography Trends of 2017 [Infographic]

Words are powerful. What you say — and how you say it — can completely change the meaning of your message. In the design world, we take this idea one step further. After all, if a picture is worth a thousand words, it only makes sense that words themselves create pictures that captivate their audiences […]

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The Roadmap to Effective B2B Marketing

The Roadmap to Effective B2B Marketing [Infographic]

At their core, B2B marketing and traditional direct-to-consumer marketing are quite similar. After all, business purchasers are people, too! They have their own wants and needs, and as a marketer, your job is to convince them that your company is best positioned to satisfy them. Despite this, you cannot afford to run a B2B marketing […]

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7 Emerging Marketing Design Trends in 2017 [Infographic]

2017 is already proving itself to be quite a dynamic year, inciting conversations around the globe. In the marketing world, designers are strutting their stuff, creating beautiful websites and print collateral that oversteps the bounds by which it’s been held for years. The design trends that are taking over this calendar year are sure to […]

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The Printing Press' Powerful Improvements Over The Years

The Printing Press' Powerful Improvements Over The Years [Infographic]

While younger marketers may not remember a time before web metrics, massive online impression numbers and digital KPIs, print marketing has been successfully solving business problems for hundreds of years. While underlying motivations to purchase have shifted only slightly over the years, print marketing has evolved from very modest flyers in the early 1400s to […]

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How to Find the Real Marketing ROI

How to Find the Real Marketing ROI [Infographic]

These days, the possibilities for marketing seem endless, as the internet has opened up entirely new channels that anyone attending business school twenty years ago wouldn’t be able to imagine.  But as new digital marketing avenues compete with traditional tried and true advertising tactics, and business owners are faced with limited resources and almost unlimited […]

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