While younger marketers may not remember a time before web metrics, massive online impression numbers and digital KPIs, direct mail marketing has been successfully solving business problems for hundreds of years. While underlying motivations to purchase have shifted only slightly over the years, direct mail marketing has evolved from very modest flyers in the early 1400s to the sophisticated and highly personalized printed pieces of today. Join us as we explore the evolution of technological innovations both past and present that have led us to the fascinating place that is today’s marketing environment. Check out the infographic now:
Sources:
http://www.adweek.com/socialtimes/history-marketing/468141
http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline-INFOGRAPHIC.aspx#sm.001piqjqx1b9afixx602ek9bpbo4x
https://www.ceros.com/blog/brand-marketing-evolution-a-history-of-print-content/
http://www.hrc.utexas.edu/educator/modules/gutenberg/books/printing/
http://www.historyguide.org/intellect/press.html
https://www.qualitylogoproducts.com/blog/history-of-promotional-products/
https://en.wikipedia.org/wiki/Color_printing
http://www.designface.co.uk/content/pantonehistory
https://en.wikipedia.org/wiki/Pantone
https://en.wikipedia.org/wiki/Spot_color
https://en.wikipedia.org/wiki/CMYK_color_model
https://en.wikipedia.org/wiki/Promotional_merchandise
http://www.castleprint.co.uk/spot-and-process-colours-explained/
https://www.pantone.com/spot-vs-process-color
