While younger marketers may not remember a time before web metrics, massive online impression numbers and digital KPIs, print marketing has been successfully solving business problems for hundreds of years. While underlying motivations to purchase have shifted only slightly over the years, print marketing has evolved from very modest flyers in the early 1400s to the sophisticated and highly personalized printed pieces of today. Join us as we explore the evolution of technological innovations both past and present that have led us to the fascinating place that is today’s marketing environment. Check out the infographic now:
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!