Innovations in Direct Mail
Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail innovation has evolved and progressed. This age-old advertising format has had some pretty interesting changes throughout its lifespan.
Let’s take a look at the direct mail infographic below for some innovative direct mail tactics:
Incorporating Innovative Direct Mail
Today’s direct mail design isn’t exactly the same thing the Egyptians were doing back in 1000 B.C., but there are some distinct similarities. In this age of ever-evolving techniques and innovations, we’d like to think the Ancient Egyptians would be proud of the way direct mail has progressed over the past few thousand years. From papyrus to personalized digital prints, direct mail has created quite a story for itself!
Innovative Direct Marketing Services at Ballantine
Looking for modern direct mail ideas for your business? Ballantine offers you top-notch direct mail design and innovative mailers that can be sent out to attract new clients. Check out the direct mail marketing services we offer and get the best direct mail campaigns at Ballantine!
Sources:
https://www.ballantine.com/capabilities/direct-mail/
http://www.targetmarketingmag.com/article/papyrus-plus-the-evolution-direct-mail/all/
http://business-superstar.com/words-of-wisdom/a-brief-history-of-business-marketing/
