The Interesting Innovations in Direct Mail Finishes [Infographic]

Innovations in Direct Mail

Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail finishes have evolved. This age-old advertising method has had some pretty interesting changes throughout its lifespan.

Let’s take a look at some innovative direct mail tactics:

The Interesting Innovations in Direct Mail [Infographic]

Incorporating Innovative Direct Mail

Today’s direct mail isn’t exactly the same thing the Egyptians were doing back in 1000 B.C., but there are some distinct similarities. In this age of ever-evolving techniques and innovations, we’d like to think the Ancient Egyptians would be proud of the way direct mail has progressed over the past few thousand years. From papyrus to personalized digital prints, direct mail has created quite a story for itself!

Looking for a way to bring your direct mail techniques into the 21st century? Check out the direct mail marketing services we offer at Ballantine!

 

 

Sources:

The History of Direct Mail Marketing

Direct Mail Marketing

Papyrus Plus: The Evolution of Direct Mail

http://business-superstar.com/words-of-wisdom/a-brief-history-of-business-marketing/

http://www.searsarchives.com/catalogs/history.htm

Innovations in Direct Mail that are Changing the Playing Field for Marketers

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