While having a solid digital marketing campaign is a must for any company these days, it’s important to remember that print marketing isn’t dead. In fact, a well planned and executed direct mail marketing campaign can take your company’s success to the next level. This form of marketing isn’t something you’ll want to jump into blindly, however. There are some key direct mail tips and common mail mistakes worth keeping in mind as you develop your strategy. By avoiding some of the most common mistakes, you’ll also avoid wasting your efforts and marketing dollars.
Planning and carrying out a successful direct mail marketing campaign takes a great deal of research, as well as a healthy amount of trial and error. Above all else, keep these key direct mail tips in mind:
- find ways to stand out
- test and measure everything
- integrate with digital channels
- consider online driven direct mail
For more assistance with your direct mail campaign, don’t hesitate to reach out to our team of marketing experts at Ballantine.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!