To succeed in modern marketing, brands need to stretch their marketing budget as far as possible. A system that lets brands save an average of 30 percent on their overall print spend should attract attention from any business professional, which is why companies should pay attention to the potential of outsourcing direct mail print production. A survey of brands who used print outsourcing found that it can help mid-sized to large businesses who used organizations, like Ballantine, to save money while successfully using print advertising.
Although much of the latest conversation in marketing revolves around the digital sectors, print media should not be overlooked. Seventy percent of people actually report that they find print media to be more personal than the internet. Customers today want to hear from brands on the channels that they choose, regardless of whether that is online or through their mail. Brands that want to build a strong presence need to make sure that their marketing efforts encompass these different channels so they are prepared to meet and engage with customers where they desire.
Should you outsource your print management?
Brands must consider whether it would be advantageous for their particular organization to outsource their print management. This decision for each company will rest upon a few different factors, including their budget for mailings, the size of the marketing department, and the level of complexity of the mailings. We will break down the considerations of brands at different sizes to help you make the best decision for your organization.
Small businesses often have small marketing departments, but goals of reaching large amounts of people. There are often limited resources that can be dedicated to various marketing channels and those on staff must be truly hybrid marketers as they try to handle the demands of the different platforms. Print marketing can be highly efficient when used correctly, 39 percent of customers say they have tried a new business because of direct mail. Since smaller organizations might not have the resources to invest in a specialized print staff or the time to dedicate to maximizing the potential of print marketing, an outsourced management team can be highly beneficial. We can use our resources to ensure that your small business has a high-class print marketing campaign.
Medium-sized businesses generally have more resources than small businesses, but they may lack the capacity to handle large print orders. For example, if you regularly produce 500,000 pieces or more, most medium sized teams will welcome the help of a management team that specializes in print marketing. Those who produce more complex mailings will also likely welcome the help and guidance that can come with a management team.
Large businesses likely have the capacity to handle the average print job both in terms of the budget and the ability to hire marketers who have print marketing expertise. As already discussed, however, large businesses can still see an average of 30 percent savings from print marketing management. The value of a print management team working as a partner for large marketing teams to help with complex or large direct mail campaigns cannot be underestimated.
Making the decision for you and your organization
Outsourcing direct mail print production is a decision that should be made by individual businesses. Remember to keep the following points in mind as you consider the potential benefits.
- The size of your organization and your marketing team. Print management teams can be great for boosting small marketing teams.
- The complexity of the print campaign. Even bigger businesses trying to run a very large or complex marketing campaign can benefit from the help and guidance of an experienced print management team.
- The brand’s budget. Working with a print management team can be an excellent time and resource saver for many brands. Balancing the needs of your organization and the regularity of your printing needs will help you make the decision that works best for you.
If you want to outsource your print management to maximize your marketing budget, reach out to the team with over 50 years of experience; trust the team at Ballantine. We are here to help you build your brand.