The user experience on your organization’s website is undoubtedly important. When potential customers or clients come to your website, they expect to have a pleasant experience and to be able to find all the information they initially came to your site in search of. If they don’t have a good website user experience, there’s a […]
2019 Graphic Design Trends to Watch
The world of marketing design is constantly changing, and staying on top of these trends in your own marketing strategies is a must if you want to be successful. Fortunately, we’ve done some of the hard work for you by compiling a list of what we believe will be some of the top digital design […]
Direct Mail and Digital Marketing Tips for Giving Tuesday
Black Friday and Cyber Monday may generate billions in sales, but they are by no means the only opportunities for capitalizing on the launch of the holiday season. Since 2012, Giving Tuesday has encouraged consumers and business leaders alike to embrace the spirit of generosity. A carefully planned and expertly executed Giving Tuesday campaign can […]
Call to Action Examples: How to Write an Effective CTA in 5 Simple Steps
Calls to action (CTAs) are an important part of any marketing strategy. What is a call to action, anyway? Essentially, a CTA refers to a phrase or statement that urges readers to do something, whether it be calling your business, scheduling an appointment, or following you on social media. A well-crafted call to action can […]
6 Creative Freebies to Include in Direct Mail Pieces [Infographic]
These days, executing a successful direct mail campaign takes some serious brainstorming and creativity. You want your prospective customers to not just see your direct mail pieces, but to open them and choose to do business with you. Including direct mail freebies can be a great way to impress your target audience while also increasing […]
Millennials and Direct Mail: Why They Love It
As the ultimate digital natives, Millennials can only be reached through social media marketing, right? Not at all. A growing body of research suggests that this generation actually appreciates direct mail. A notable study from InfoTrends and Prinova shows that while all generations respond to direct mail, the response rate is particularly high for those […]
Build It Up: Digital Marketing and Brand Awareness
There’s no denying the importance of establishing strong brand awareness, regardless of the industry in which your business operates. And with so many people using different facets of the web to inform their purchases these days, having a well crafted and carefully executed digital marketing strategy can make all the difference in helping your business […]
Understanding the Marketing Rule of 7
Seven times. That’s how many times, on average, a prospective customer or client needs to be exposed to your brand offer before they’ll really start to take notice (and, hopefully, take action). Why is the repetition of your message so important? Why can’t your prospective customers just realize what a great offer you have to […]
Direct Mail Glossary – Print Terms That You Need to Know
Perhaps you’ve only experienced one aspect of the print industry previously, or maybe much of your company’s print and mailing needs have been handled by others. Still, it’s a good idea to familiarize yourself with how this important facet of business operates, as it will help you to better understand how your company works on […]
5 Benefits of Digital Marketing for Manufacturers
In the world of manufacturing, having a sound digital marketing strategy is just as important as it is in any other industry. Specifically, successful digital marketing for manufacturing industry allows organizations of all sizes to connect with their customers in a meaningful way. At the same time, digital marketing for manufacturers doesn’t always come so […]
