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Tech Spotlight: High-Speed Variable Inkjet

Inkjet has introduced a new high-speed variable printer. This industrial printer can greatly reduce the costs of a direct mail campaign, through its quick turnaround time and non-toner-based system. In the direct mail marketing industry, it is important to keep up with new technologies to save clients time and money. With that in mind, here […]

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Direct Mail Retargeting with Enhanced Data Optimization

Direct mail is a successful advertising tool when you use it properly. Simply mailing out advertising materials to everyone in a specific area will more than likely result in the ads being tossed in the trash. The best practice for retargeted direct mail is to find a way to use online searches to focus on […]

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Do Google reviews help SEO?

Q: Do Google reviews help SEO? A: They absolutely do. Google Reviews are important to the way Google ranks your business and the way prospects and customers pull you up in search.  Do you feel uncomfortable asking your customers for Google Reviews? Or do you simply avoid doing it?  If this sounds like you, you’re […]

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What requirements are needed to commingle mail?

What requirements are needed to commingle mail? Commingled Direct Mail offers you many cost and time-saving advantages and opportunities to connect with your target customers. That’s why it’s important to learn the ins-and-outs of commingling to enhance your marketing opportunities. When it comes to managing your direct mail budget, you’re at the mercy of the […]

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What are the advantages of EDDM?

  To Get Local Traction for Your Business Every Door Direct Mail (EDDM) is a cost-effective way to generate leads and get local traction for your small, home services business.  A United States Post Office-authorized direct mail service, EDDM helps your business deliver marketing mail to every mailbox in targeted postal routes within a specific […]

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How do you know if your SEO is working?

  How do you know if your SEO is working?  SEO is a long-term play for sure, and it can be tough to tell if it’s working. SEO can take 6 months or longer to show results—and this depends on your industry. Organic traffic, which is driven by SEO, is an extremely important metric for […]

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How has the world of paper changed?

How has the world of paper changed?  The shift to digital marketing has been impacting print paper production for years. The shift to digital marketing has been impacting print paper production for years. Then along came the pandemic, and things got lots worse. The ripple effect has not only been felt in the paper industry.  […]

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