The Social Landscape in 2019 The social media scene is more crowded than ever, and it’s vital for brands to have a strong presence on the platforms that make sense for them. However, you don’t want your brand messaging to over-populate and pollute news feeds. There is nothing worse for your business’s online presence than […]
Facebook Algorithm Changes & What to Expect in 2019
Globally, nearly 1.5 billion people log into Facebook every day. The power of the platform to engage and connect people makes it an important resource in the arsenal of any marketer. Those who have paid attention to the news over the past year, however, also know that the platform has made significant changes over the […]
7 Ways for B2B Companies To Maximize Google Analytics Metrics
B2B companies that want to generate leads and boost their growth often turn to reporting tools for accurate feedback and data collection. Google Analytics is one of the major industry standards for tracking, analyzing, and reporting site data. The current W3Tech survey shows that 56.8 percent of all surveyed websites use Google Analytics, which a […]
What You Need to Know About Postage Rates 2019
It took a long time for the price of a postage stamp to break the 50 cent barrier, but once it did in January 2018, that number didn’t last long. In just over a year, a new 2019 postage rate chart went into effect. How much is a postage stamp going to set you back […]
How to Update Your Website for Voice Search Optimization
These days, more people are using voice search than ever before. In fact, about one-fifth of the search queries on Google today are voice-based. Most people have access to or own at least one voice search-capable device, whether it be a smartphone with voice assist or an independent voice device like Amazon Alexa or Google […]
SEO Trends to Watch For in 2019 [Infographic]
It’s that time again! 2018 is behind us and a new year of digital marketing trends is on the horizon. It’s no secret that search engine optimization is one of the most important aspects of your company’s digital marketing strategy today—so what SEO trends will 2019 have in store? We’ve got a few predictions. 1. […]
Everything You Need to Know About Trigger-Based Direct Mail in 2019
When it comes to direct mail marketing strategies, trigger-based marketing can be extremely effective. By using certain “triggers” or actions to send out personalized direct mail advertising, you may be able to improve conversions and overall sales. Direct mail marketing is powerful, even in today’s digital age. Consider the fact that more than 80% of […]
How 2018 Marketing Trends and Predictions Worked Out
If your business is going to survive, you need to understand the importance of performance marketing trends and how they will affect you and your customers. Marketing experts identified a number of trends going into 2018 that they thought would be especially influential. Here is how some of those top trends panned out: The Rise […]
Why Longer Blog Posts Are Better For Google in 2019
It’s no secret that having a blog (and keeping it updated) can be beneficial to your overall branding and SEO strategy. However, did you know that the length of your blog posts can have an impact on your SEO outcomes? Over the years, Google’s algorithms have changed a great deal—with the overall trend being that […]
3 Reasons to Use Curated Content For Social Media Marketing
Do you (or your marketing team) write every piece of content that you post to social media? If so, then it may be time to revisit your strategy and instead consider social media content curation. Believe it or not, bringing in some other voices from within your industry to share their messages on social media […]
