Direct mail is no longer the mass marketing tool it once was. It’s better than ever now, for a number of reasons. The immediacy and tangible existence of postal mail means it almost demands to be dealt with. Roughly 80 percent of people scan or read their print marketing mail daily, according to a USPS […]
7 Powerful Tips for Designing Direct Mail Envelopes That Skyrocket Open Rates
If you’re looking to boost the success of your direct mail marketing campaigns, the design of your envelopes plays a crucial role in grabbing the attention of recipients and enticing them to open your mail. In this blog post, we’ll explore seven powerful tips for creating eye-catching and compelling direct mail envelope designs that will […]
GBRAID Parameters for iOS 14.5: What to Know
Online privacy is currently one of the most important topics in the online world. So much so that 85% of adults worldwide want to do more to protect their online privacy. Also, the biggest tech companies understand the importance of staying compliant. Apple is an example of a company that’s releasing updates to ensure user […]
Digital Marketing for Roofing Contractors: Ballantine’s Expert Approach
Are you a roofing contractor looking to expand your customer base and increase your business’s visibility? In today’s competitive market, traditional advertising methods may not be enough to reach your target audience effectively. That’s where digital marketing comes in. With its ability to precisely target specific demographics and deliver personalized messages, digital marketing has become […]
SEO for Manufacturers: How to Drive More Qualified Leads and Boost Conversion Rates
As the world continues to digitize, more and more businesses are taking their marketing efforts online. This shift is especially true for manufacturing companies. With the increasing demand for high-quality products and services, it’s essential for manufacturers to keep up with the competition and reach their target audience effectively. One of the most effective digital […]
Direct Mail Fundraising: The Secret to Maximizing Donations in 2023
Direct mail marketing has numerous benefits that make it a powerful tool for businesses. One of the main advantages is its ability to reach a highly targeted audience. By carefully selecting a mailing list, businesses can ensure that their message is delivered directly to individuals who are most likely to be interested in their products […]
Direct Mail Marketing: Don’t Guess, Track Your Success with These Tips
How to Track the Effectiveness of Your Direct Mail Marketing Campaign Direct mail marketing is a powerful tool. In fact, projections show that the global direct mail advertising market will reach $66.28 billion by 2025. However, tracking its effectiveness can be a challenge. But don’t worry, there are several ways to track direct mail marketing […]
The Power of Personalized Direct Mail: How to Boost Engagement and Revenue
Direct mail is a powerful tool to reach clients and provide an additional touchpoint for your business. Personalized direct mail marketing is an incredibly useful and unique way to build connections with your target audience. According to a report by Zion Market Research, the global direct mail advertising market reached a staggering $74.65 billion in […]
Mastering the Art of Engagement: How to Create Content that Captivates Your Audience
What Does It Mean to Create Engaging Content? Engaging content is material that is compelling and interesting enough to captivate your target audience. Creating it is about understanding your audience’s interests and providing them with valuable information that is relevant to their needs, wants, and aspirations. It’s also the key to attracting and retaining your […]
Does Digital Marketing Really Work
If you are asking yourself, “Does digital marketing really work?” this guide can help. Here is how your business can benefit from a digital marketing strategy. More than 5 billion people worldwide use the internet. Having a strong online presence is essential for any business, and while this begins with a website, there’s a lot […]
