It took a long time for the price of a postage stamp to break the 50 cent barrier, but once it did in January 2018, that number didn’t last long. In just over a year, a new 2019 postage rate chart went into effect. How much is a postage stamp going to set you back […]
How to Update Your Website for Voice Search Optimization
These days, more people are using voice search than ever before. In fact, about one-fifth of the search queries on Google today are voice-based. Most people have access to or own at least one voice search-capable device, whether it be a smartphone with voice assist or an independent voice device like Amazon Alexa or Google […]
SEO Trends to Watch For in 2019 [Infographic]
It’s that time again! 2018 is behind us and a new year of digital marketing trends is on the horizon. It’s no secret that search engine optimization is one of the most important aspects of your company’s digital marketing strategy today—so what SEO trends will 2019 have in store? We’ve got a few predictions. 1. […]
Everything You Need to Know About Trigger-Based Direct Mail in 2019
When it comes to direct mail marketing strategies, trigger-based marketing can be extremely effective. By using certain “triggers” or actions to send out personalized direct mail advertising, you may be able to improve conversions and overall sales. Direct mail marketing is powerful, even in today’s digital age. Consider the fact that more than 80% of […]
How 2018 Marketing Trends and Predictions Worked Out
If your business is going to survive, you need to understand the importance of performance marketing trends and how they will affect you and your customers. Marketing experts identified a number of trends going into 2018 that they thought would be especially influential. Here is how some of those top trends panned out: The Rise […]
Why Longer Blog Posts Are Better For Google in 2019
It’s no secret that having a blog (and keeping it updated) can be beneficial to your overall branding and SEO strategy. However, did you know that the length of your blog posts can have an impact on your SEO outcomes? Over the years, Google’s algorithms have changed a great deal—with the overall trend being that […]
3 Reasons to Use Curated Content For Social Media Marketing
Do you (or your marketing team) write every piece of content that you post to social media? If so, then it may be time to revisit your strategy and instead consider social media content curation. Believe it or not, bringing in some other voices from within your industry to share their messages on social media […]
Direct Mail Design: A Guide on How to Get the Best Direct Mail Campaigns
Direct mail and print marketing are extremely effective marketing tools for a variety of different businesses and business models. In order to fully take advantage of the effectiveness of direct mail marketing, a good direct mail campaign must be strategically planned, organized, and designed by a seasoned expert. Direct Mail Is Not Dead Before getting […]
Creative Trends for 2019
In the modern marketing world, customer expectations and trends constantly evolve. Brands who want to stay out in front of the curve need to make sure they stay abreast of the latest in marketing and advertising. As we get ready for the new year, here are the digital marketing trends for 2019 that everyone should […]
Outsourced Digital Marketing: Here’s Why It’s Worth It
Have you ever considered outsourcing some or all of your company’s digital marketing needs? If so, then you’re not alone. In fact, one study found that 56% of B2B and 62% of B2C marketers currently outsource at least one aspect of their marketing. So, how can you know whether or not the decision to outsource […]
