SEO & Website Redesigns: Don’t Lose Your Rankings

Are you re-doing your website, but concerned about your rankings? When redesigning a website, SEO marketing experts “think like Google.” Here’s a high-level view of how Google works: Google “crawls” your website – scanning every page, paying attention to URLs, meta titles, meta descriptions, headers, markups, tags and content. Google creates an “index” for your […]

Read More..

Google Can Now Transcribe Your Podcasts So They Rank

The Google Podcasts app is a popular platform for publishing audio podcasts, but one area where Google Podcasts has fallen short in recent years is in its lack of searchability. When listeners wanted to recall a podcast but didn’t remember its name or publisher, they’d have a hard time finding what they were looking for […]

Read More..
Product photography techniques, Professional product photography, Product photography ideas, Product photography New Jersey

How High-Resolution Product Photography Can Help Your Brand

When you’re selling products online through an eCommerce platform, having images of each product is a must. Images, in addition to detailed descriptions of each item, will provide your prospective buyers with the information they need to make a purchase decision. After all, when was the last time you purchased something online that didn’t have […]

Read More..
Digital Marketing for Car Dealerships

The Ultimate Guide to Digital Marketing for Car Dealerships

Introduction The world of marketing is constantly changing. In the auto sales industry, the automotive digital marketing trends 2020 has to offer are vitally important to you and the success of your dealership. A few years ago, a bit of radio and print advertising would have been sufficient car dealership marketing strategies to bring customers […]

Read More..

5 Ways to Optimize Your Facebook Advertising Campaign

While using Facebook to advertise, it’s important to stay up-to-date on your target market and what the people in that sector are interested in. Facebook has a variety of different targeting options that you could use so that you can better find your target market and target your ads to fit those specific people. You […]

Read More..
digital marketing for contractors

Why Digital Marketing For Contractors & Builders Is Necessary

Having an online presence nowadays is not optional, especially for builders and contractors. The majority of customers look online to find a contractor or builder for their project, and if you’re not marketing effectively, they’ll fall to one of the many competitors that are. Here, we’ll tell you why digital marketing for contractors and builders […]

Read More..
Postcard Ideas for Marketing

How to Create A Postcard That Pops

It can be difficult to put parameters on something creative like how to create a postcard. Isn’t it all up for interpretation? While it’s true that creativity blurs the line between what is “good” and “bad”, there are certain things that work better for creative direct mail marketing. We’ve got you covered with the strongest […]

Read More..
7. Goal Flow The ultimate purpose of a marketing website is to convince visitors to either provide leads or directly buy products or service. This process requires marketers to understand how visitors navigate through the website, which is where the Google Analytics Goal Report is useful. This report summarizes how visitors end their journey on a website, which is typically a CTA that requires visitors to provide more information about themselves. CTAs can include an inquiry, download or subscription to additional content, each of which has a specific objective that a Goal Flow report can measure. Visitors need to perform multiple steps before fulfilling a goal, and the Goal Flow report can help optimize their navigation through the conversion funnel. Takeaways B2B businesses need a measurement tool like Google Analytics to develop a data-driven marketing strategy. Google Analytics lead generation capabilities include the following: Content drilldown Event tracking Demographics analysis Conversion funnel Segmentation Visitor behavior Goal flow Competition in this space is becoming fiercer, necessitating B2B companies to use Google Analytics goals and metrics more effectively. Maintaining long-term profitability in B2B relations requires a precise, proactive approach to meeting marketing goals. How Can Ballantine Help You Use Google Analytics? Ballantine has been helping businesses in the U.S. implement digital marketing initiatives since 1966. We are a family owned and operated business currently in our third generation. We always have new ideas and approaches to digital marketing, but we maintain our vision of providing personalized attention and delivering strategies that contribute to our client’s success. Give us a call at 973-305-1500 or contact us to learn more about how we can help you use Google Analytics to grow your business.

7 Ways for B2B Companies To Maximize Google Analytics Metrics

B2B companies that want to generate leads and boost their growth often turn to reporting tools for accurate feedback and data collection. Google Analytics is one of the major industry standards for tracking, analyzing, and reporting site data. The current W3Tech survey shows that 56.8 percent of all surveyed websites use Google Analytics, which a […]

Read More..