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Google ad grant management, ad grants for nonprofits, what is google ad grant, fundraising, marketing, donations, save money

Using the Google Ad Grant for Nonprofits in a Productive Way

When running a nonprofit, keeping costs low when advertising is key. Google Ad Grants allow nonprofits to run up to $10,000 in Google Ads each month- for free. However, there are a few caveats, which we’ll discuss in this blog.  Who is Eligible for Google Ad Grants for Nonprofits? While Google ultimately determines eligibility, there […]

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Best email append services, email append best practices, appending services, bulk email list, bulk email leads, mailing list, messages, customers

Benefits of Appending Postal Addresses to Email Only Addresses

Although there are undoubtedly benefits associated with capturing emails from your customers, this method is not without its limitations. Presently, the average person seems to prefer to give out their email address over their postal address. With that in mind, the following is a closer look at the various benefits of appending postal addresses to […]

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How accurate is informed delivery, how does informed delivery work, informed delivery for business, direct mail, postal service, postage, campaigns, priority mail

Leveraging Informed Delivery, Commingling and Mail Tracking

In light of the recent news around deliverability issues and the United States Postal Service (USPS), our agency has been researching the best methods to ensure our clients can monitor their deliverability. Direct mail is an increasingly popular method of sending marketing materials to prospective and existing customers due to its package flexibility. These packages […]

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Direct Mail Benefits

Benefits of Changing Formats for Your Direct Mail Packages

For those who are yet unfamiliar, direct mail packages are marketing materials that are sent to potential and existing clients. These are some of the most flexible methods of marketing, as they come in all shapes and sizes. Two common direct mail designs are either a self-mailer format such as a postcard and direct mail […]

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Fundraising newsletter examples, organization newsletter, creating a newsletter for nonprofit, product fundraising, recurring donations, nonprofit organizations

The Use of a Newsletter in Your Fundraising Arsenal

Physical newsletters can be a powerful fundraising tool for nonprofit organizations. The low costs and ease of distribution of these conversation starters make newsletters extremely attractive for organizations of all sizes. Creating a print newsletter for nonprofit organizations doesn’t have to be difficult. You can start by telling the story of your nonprofit in a […]

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USPS Informed Delivery Benefits

Benefits of USPS Informed Delivery for Marketers

Informed Delivery is a new service that allows consumers to digitally preview incoming direct mail before it arrives. The post office sends pictures of each mail piece, also known as the informed delivery daily digest, on the day the direct mail arrives. The digest also includes tracking information for any package you are receiving. Consumers have to sign up for the USPS informed delivery service before they start to receive these updates. Although it was originally only available in certain areas, it is now a widely available service being used by over 26.5 million Americans and counting.

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Branding color schemes, Color psychology, Branding color palettes, Brand identity, marketing, color combinations, logo, font

How to Choose a Color Palette for Your Brand

No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemes for their company. The following is a closer […]

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How to Make A Modern Logo

How to Create a Modern Logo: Design Tips and Tricks

Choosing a logo for your brand can be a make or break moment. The goal of a logo is to design a small and simple way for customers to recognize your product or service. This blog is an overview of the importance of logos as well as tips and tricks for creating your own. Learn […]

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Nonprofit direct mail response rates 2020 , direct mail fundraising trends , direct mail fundraising best practices , non profit direct mail research , direct marketing , success

2020 Direct Mail Fundraising Trends: Keeping Your Head Above Water

Although the economy is constantly changing, we can all agree that 2020 has been a difficult year for everyone. Fundraising is more important now than it ever has been, particularly for non-profits. With unemployment figures rising in many areas, the first budget item to drop is charitable giving. This means that non-profits have to be […]

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