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As a business owner, navigating the complexities of marketing can be challenging. Yet, amidst the plethora of digital strategies, there lies the often-underestimated potential of direct mail. Ensuring the right frequency and timing of your direct mail campaigns is paramount. Let’s delve deep to fine-tune your approach. Clarify Your Business Goals Every successful marketing endeavor […]

In today’s digital age, there’s something wonderfully personal about receiving physical mail. In fact, 75% of recipients treasure that feeling of specialness when they find a well-designed piece of print media from their favorite brand in their mailbox.  USPS marketing mail offers businesses an exciting avenue to connect with their audiences in this tactile manner. […]

Account-based marketing (ABM) is a highly targeted approach that B2B marketers use to engage with specific accounts and decision makers. In this blog, we will explore some ABM direct mail ideas that can help you stand out from the competition and increase your response rates. Mail Strategy ABM direct mail requires a highly personalized approach. […]

Imagine elevating your customer retention rates to a whole new level, all with the power of direct mail! This engaging read dives into how you can fuse this classic marketing strategy with modern insights to not just retain your existing customers but transform them into a tribe of loyal followers. Get ready to redefine customer […]

Steeped in tradition yet agile in adaptation, the direct mail industry is proving that it’s more than just a relic of the past. It’s an industry that’s dynamically evolving, redefining its strategies and capabilities to fit snugly within the ever-changing landscape of the digital age. The transformation is captivating—a blend of the tactile, personal appeal […]

The Postage Puzzle: Size, Weight, and Cost You’ve got a package to send. It’s neatly wrapped and ready for the postal service. But have you considered the weight of the package? It’s not just about width and height; your package’s weight is a crucial determinant of postage fees. The USPS Rules: Different Weights for Different […]

Direct mail is no longer the mass marketing tool it once was. It’s better than ever now, for a number of reasons. The immediacy and tangible existence of postal mail means it almost demands to be dealt with. Roughly 80 percent of people scan or read their print marketing mail daily, according to a USPS […]

If you’re looking to boost the success of your direct mail marketing campaigns, the design of your envelopes plays a crucial role in grabbing the attention of recipients and enticing them to open your mail. In this blog post, we’ll explore seven powerful tips for creating eye-catching and compelling direct mail envelope designs that will […]

Direct mail marketing has numerous benefits that make it a powerful tool for businesses. One of the main advantages is its ability to reach a highly targeted audience. By carefully selecting a mailing list, businesses can ensure that their message is delivered directly to individuals who are most likely to be interested in their products […]

How to Track the Effectiveness of Your Direct Mail Marketing Campaign Direct mail marketing is a powerful tool. In fact, projections show that the global direct mail advertising market will reach $66.28 billion by 2025. However, tracking its effectiveness can be a challenge. But don’t worry, there are several ways to track direct mail marketing […]