In 2021, marketing campaigns used more personalized content to fit each targeted group persona – instead of a generic blitz ad campaign. The end result was more marketing consistency across all channels and an improved customer experience. What digital marketing trends for 2022 can business owners expect? The latest trends in digital marketing for 2022 […]
Acquisition: Opportunities Around Growing your Donor Base
When it comes to new donor acquisition, there are plenty of tactics that can be used. However, since there are so many, this makes it more difficult to not choose the wrong ones. At Ballantine, we go above and beyond to ensure that small businesses and organizations are able to make the best decision to […]
What You Need to Know About the Current Postage Increase
Many of America’s small- and medium-sized business owners still depend on the United States Postal Service to handle their inbound and outbound mail and package deliveries. The USPS is a cheaper alternative to commercial carriers like FedEx and UPS. According to Forbes, “a 2019 report found that 70 percent of microbusinesses (fewer than 10 employees) […]
How Can You Increase Website Traffic in 2021?
Your website is arguably one of the most important facets of your business. Today more than ever before, potential customers turn to search engines to find solutions to their problems. If your business fails to be represented in the estimated 63,000 customer queries performed on Google every second, you’re doing your brand a major disservice. […]
Connecting with Customers with Content Strategy 2021
When it comes to operating a business, digital marketing is one of the most useful tools for acquiring and maintaining customers. However, given recent changes in the business realm, many are struggling to find the best marketing tactics to drive a sales funnel. Content marketing — including blogs, social media posts, and videos — is […]
How to Properly Incorporate Emojis into your Marketing Copy
When it comes to marketing, staying abreast of the latest trends is vital. This means you should always know what is trending in the news and pop culture realm and incorporate it into your marketing campaigns as much as possible. Since emojis have become such a major part of how we text and communicate digitally, […]
2021 Google Analytics Update
There is no other metric that carries more weight or has a greater impact than the Google rankings metrics. This is true for businesses in essentially every industry and of every size. That also means it is important for companies to understand and be aware of updated Google Analytics. With those new Google Analytics in […]
What the New Apple iOS Changes in Update 14.5 Mean for Businesses
There is no doubt that Apple users remain content with the constantly changing and improving iPhone operating system. Of course, the changes are always subjective — not everyone agrees that they are improvements. iPhone customers will experience one of the largest updates ever offered on the revolutionary line of Apple products in the coming week. […]
Google’s 2021 Page Experience Update
One of the most important things you can do in digital marketing is ensuring that your website shows up high in Google’s search results. Thanks to the last few algorithm updates, this requires more than having good content and an excellent link profile. Your site also has to load quickly and provide good core web […]
The Ultimate Digital Marketing Guide for SaaS Companies
The Software as a Service (SaaS) industry is a niche yet competitive market, and a targeted inbound marketing strategy is a proven way to help your company stand out from the crowd. This blog post will give you some tips on how we handle digital lead generation for SaaS. But first, what is SaaS? SaaS […]
