Forty percent of customers say that they will click off a website if it does not load within 3 seconds and mobile internet usage has surpassed desktop internet usage. Customers like fast websites, and Google has been working to provide this ideal experience for them. In […]
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Does your association want to take your direct mail to the next level? You can start by taking it to the next dimension. Dimensional mail, or 3D direct mail, consists of pieces of mail that are not flat, but rather have some dimension to them, such […]
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If you’re in charge of advertising or marketing at a senior living facility, you may have overlooked the importance of one of the most vital marketing assets out there: your retirement community website. What many people don’t realize is that, these days, nearly 80% of the […]
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What if you could make your website 2-5 times more effective and easier for your customers to use? When you start with marketing personas, you can accomplish just that. When it comes to successful marketing, personalization is key. Customers want to know that you care about […]
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While most of us may not want to believe it, humans are emotional creatures—and we often allow our emotions to influence our decision-making more than simple logic and rationale. This has been proven time and time again in psychological and behavioral studies. For example, in a […]
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When you work with Ballantine you have access to a complete range of print and digital marketing services, so you’ll have the advantage of dealing with a single source for every aspect of your program.
