What is a Print Portal? A print portal is a dedicated website that printers set up for clients to access and make their online purchases by themselves without interaction from the actual platform. This is very similar to printing options available in B2C where customers can upload photos and pick them up when they are […]
Why is Content Marketing an Essential Strategy to Grow Your Business?
What is Content Marketing? For the best answer, let’s go to the most appropriate source, The Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your […]
When is the Best Time to Send Fundraising Acquisition Direct Mail Campaigns?
There’s no 1 guaranteed perfect time to mail an acquisition campaign. Still, while there are preferred times, you can’t talk about acquisition mail campaigns without first talking Time. The important upfront truth: Acquisition campaigns comprise a long game. There’s no such thing as a 1-campaign approach. Returns don’t start coming in until the 2 ½ […]
What Can I Do on My End to Get My Ads to Rank #1 on Google?
What can I do on my end to get my ads to rank #1 on Google? Ad Rank is a value that’s used to determine where your ads appear on a page relative to other ads—or whether your ads will appear at all. The ad auction is how and where Google decides which ads […]
What is a Full-Service Digital Marketing Agency?
What is a full-service digital marketing agency? The total annual spend for digital marketing in the United States will reach almost $120 billion in 2 years. That suggests that companies will continue to sink more of their marketing and advertising dollars into online channels and, as a result, some of that will flow towards […]
Do List Rentals for Acquisition Work?
Direct Mail List Rentals for Acquisition Work? Acquisition is super important … which means that a good list can be worth gold! It’s helpful for segment marketing and helps a direct mail campaign perform to the max. That said, renting a list and seeing results is not a simple, one-and-done strategy. There’s a lot to consider—and […]
Digital Marketing Success
How do you know if your digital marketing is working? It can be difficult but there are criteria you should review Visitors are flocking to your website, which means your digital marketing is successful. Right? Perhaps you’re even seeing a bit more revenue in your bottom line. You’re thinking that’s a sign of success as […]
Do Millennials Respond to Print and Direct Mail Marketing?
Do millennials respond to direct mail marketing? They do! It’s time to dispel the myth that millennials only want digital. It’s time to dispel the myth that millennials only respond to digital marketing. Truth is that millennials are actually taken by a piece of snail mail that arrives in their mailbox. According to a recent […]
What is a 404 page and a 301 redirect?
What is a 404 page and a 301 redirect? 404 page is commonly referred to as an error page or page not found on your website. It is a broken page on your website, a page that’s moved or deleted. The error message can also occur if a user types in the wrong URL address. […]
Tech Spotlight: High-Speed Variable Inkjet
Inkjet has introduced a new high-speed variable printer. This industrial printer can greatly reduce the costs of a direct mail campaign, through its quick turnaround time and non-toner-based system. In the direct mail marketing industry, it is important to keep up with new technologies to save clients time and money. With that in mind, here […]
