For those who are yet unfamiliar, direct mail packages are marketing materials that are sent to potential and existing clients. These are some of the most flexible methods of marketing, as they come in all shapes and sizes. Two common direct mail designs are either a self-mailer format such as a postcard and direct mail […]
The Use of a Newsletter in Your Fundraising Arsenal
Physical newsletters can be a powerful fundraising tool for nonprofit organizations. The low costs and ease of distribution of these conversation starters make newsletters extremely attractive for organizations of all sizes. Creating a print newsletter for nonprofit organizations doesn’t have to be difficult. You can start by telling the story of your nonprofit in a […]
Benefits of USPS Informed Delivery for Marketers
Informed Delivery is a new service that allows consumers to digitally preview incoming direct mail before it arrives. The post office sends pictures of each mail piece, also known as the informed delivery daily digest, on the day the direct mail arrives. The digest also includes tracking information for any package you are receiving. Consumers have to sign up for the USPS informed delivery service before they start to receive these updates. Although it was originally only available in certain areas, it is now a widely available service being used by over 26.5 million Americans and counting.
How to Choose a Color Palette for Your Brand
No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemes for their company. The following is a closer […]
How to Create a Modern Logo: Design Tips and Tricks
Choosing a logo for your brand can be a make or break moment. The goal of a logo is to design a small and simple way for customers to recognize your product or service. This blog is an overview of the importance of logos as well as tips and tricks for creating your own. Learn […]
What Are The Benefits of Digital Marketing for Small Businesses?
Digital marketing is an inexpensive and flexible way for small businesses to reach a larger audience. When paired with a targeted direct mail campaign, digital marketing can help a business stay ahead of its competitors and reach as many people as possible. The phone book was once the place everyone went to find information about […]
2020 Direct Mail Fundraising Trends: Keeping Your Head Above Water
Although the economy is constantly changing, we can all agree that 2020 has been a difficult year for everyone. Fundraising is more important now than it ever has been, particularly for non-profits. With unemployment figures rising in many areas, the first budget item to drop is charitable giving. This means that non-profits have to be […]
The Ultimate Digital Marketing Guide for Senior Living Communities
According to the 2017 Census.gov estimate, there were about 47 million senior citizens living in the United States. However, that number is about to double – the Population Reference Bureau estimates that there will be nearly 100 million Americans over the age of 65 by as soon as 2060. Based on all of that, it’s […]
4 Types of Specialty Printing for Print Marketing
The key to success for any direct mail or print marketing campaign is standing out — being unique in the sea of advertising clutter. One of the ways to accomplish this is by utilizing one of the many specialty printing capabilities in the market. Additionally, consumers remember direct mail marketing messages more than campaigns they’re […]
15 Reasons Why Every Business Needs a Referral Program
Every business should have a referral program. Referral marketing is an automatic way to get new leads and sales, and it doesn’t require any effort from your part. If you have tried other forms of marketing, you’ll find that you will stop earning the moment you stop promoting. But that’s not the case with referral […]
