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Direct Mail Unleashed: Your Secret Weapon for Customer Retention

Imagine elevating your customer retention rates to a whole new level, all with the power of direct mail! This engaging read dives into how you can fuse this classic marketing strategy with modern insights to not just retain your existing customers but transform them into a tribe of loyal followers. Get ready to redefine customer […]

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Direct Mail in the Digital Era: A Modern Twist on Traditional Marketing

Steeped in tradition yet agile in adaptation, the direct mail industry is proving that it’s more than just a relic of the past. It’s an industry that’s dynamically evolving, redefining its strategies and capabilities to fit snugly within the ever-changing landscape of the digital age. The transformation is captivating—a blend of the tactile, personal appeal […]

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Why Direct Mail Marketing Still Works for Tourism and Travel

Why Direct Mail Marketing Works for Tourism and Travel

Direct mail is no longer the mass marketing tool it once was. It’s better than ever now, for a number of reasons. The immediacy and tangible existence of postal mail means it almost demands to be dealt with. Roughly 80 percent of people scan or read their print marketing mail daily, according to a USPS […]

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Direct Mail Fundraising: The Secret to Maximizing Donations in 2023

Direct mail marketing has numerous benefits that make it a powerful tool for businesses. One of the main advantages is its ability to reach a highly targeted audience. By carefully selecting a mailing list, businesses can ensure that their message is delivered directly to individuals who are most likely to be interested in their products […]

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An Overview of Direct Mail Marketing Regulations in the USA

*This blog post is for informational purposes only. It is not direct mail legal advice. Having an understanding of direct mail marketing regulations is essential before you launch your next marketing campaign. Review these guidelines to ensure that you are in compliance. With so much emphasis on digital marketing lately, tactics like direct mail marketing […]

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Personalized Direct Mail Campaigns

Direct mail strategy is to reach as many people as possible that have a need or desire for your product or service.  But when you want to increase your response rate and elevate your direct mail campaign performance, personalization is the best and most common strategy—especially if you’re trying to reach a target audience of […]

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