Marketing has become increasingly sophisticated and necessary for all types of business over the past few years as technology and customer expectations have evolved. Potential customers expect you to have a presence. Construction companies and contractors without a digital footprint can lose out to their heavily-marketed competitors, which is why strong digital marketing for construction […]
What You Need to Know About Postage Rates in 2020
If you are using direct mail marketing to reach your leads and connect with customers, then it’s important to familiarize yourself with current postage rates to better budget for direct mail costs throughout the year. While postage rates in the US haven’t increased as much this year as they have in previous years, they could […]
Facebook Algorithm Changes & What to Expect in 2020
This is an update to a blog originally published on March 7, 2019. Globally, nearly 1.5 billion people log into Facebook every day. The power of the platform to engage and connect people makes it an important resource in the arsenal of any marketer. Those who have paid attention to the news over the past […]
What You Can Do To Make Sure Your Website is ADA Compliant
Most business owners know that the ADA (Americans with Disabilities Act) requires businesses to ensure access for people with disabilities. What you may not know is this: ADA access goes beyond just the physical business location (if any). The business website must also be accessible for the deaf, the blind, and individuals using assistive technologies, […]
What Google’s BERT Algorithm Update Means for your Website and SEO
Google recently announced its latest update to its Search algorithm, and it’s a big one! The BERT update is said to be one of the biggest leaps forward in the history of search. It is believed that it will affect up to 10% of all searches. So what is BERT and how is it going […]
Your Crash Course Guide on Data Hygiene – 2019 Update
This is an update to a blog post originally published on July 10, 2012. Whether your marketing is print-based, digital, or a combination of both, keeping your contact list up-to-date is a must. The most valuable tool in your marketing tool box is your contact list. A contact list or database contains a wealth of […]
4 Ways To Use User Generated Content On Your Website & Social Media
What is user-generated content? It’s the gift that keeps on giving. When you let users help create and shape your website, everyone wins. A strong user-generated content strategy is powerful–and can make your social media and website into a real, active community. Active UGC engagement and excitement is just what every online business wants, and […]
Direct Mail Commingling for Reducing Postage Costs and Delivery Times
If your business handles direct mailings on a regular basis, then you probably understand how much your marketing budget can be stretched by an unexpected increase in USPS postage rates or other shipping rates. Unfortunately, these increases happen fairly regularly—but the good news is that there are options for saving money on bulk direct mailings. […]
How The Snapchat Business Updates Can Increase Your Engagement
Social media continues to change how people interact with each other and with businesses. One of the most popular platforms for the younger generation is Snapchat, which is an image and video-based platform. Users can send and receive private photos to each other, or they can create ‘stories’ that are broadcast to their followers. Between […]
SEO & Website Redesigns: Don’t Lose Your Rankings
Are you re-doing your website, but concerned about your rankings? When redesigning a website, SEO marketing experts “think like Google.” Here’s a high-level view of how Google works: Google “crawls” your website – scanning every page, paying attention to URLs, meta titles, meta descriptions, headers, markups, tags and content. Google creates an “index” for your […]
