If you own an online business, there’s a good chance that the majority (or maybe even all) of your marketing efforts are focused online. After all, it makes sense…right? What you might not realize is that incorporating direct print mail into your marketing strategy can yield impressive results without overwhelming your budget. Even for a […]
Why Redesigning Your Website is the Best Option
For many businesses, the company website is the very first interaction a potential client or customer will have with the brand—and you know what they say about first impressions. If it’s been awhile since you’ve revisited your website design, now is a great time to consider a total redesign as a means of improving your […]
![Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]](https://www.ballantine.com/wp-content/uploads/2018/01/1200X628Ballantine_1-840x430.png)
Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]
While having a solid digital marketing campaign is a must for any company these days, it’s important to remember that print marketing isn’t dead. In fact, a well planned and executed direct mail marketing campaign can take your company’s success to the next level. This form of marketing isn’t something you’ll want to jump into […]
This is Why Your Non-Mobile-Friendly Website is Costing You Money
If you’ve spent any amount of time trying to access websites that are not responsive, you know first-hand just how frustrating this can be. Hopefully, if you have a website of your own, you’ve taken the time to conduct usability testing and ensure that your design is as responsive as possible across all devices, including […]
What Does the Facebook Newsfeed Update Mean For Social Media Marketing?
In terms of getting your message in front of the widest possible audience on social media, Facebook is still incredibly hard to top. As of 2017 it still averages roughly two billion active users per month, with the average user checking in an incredible eight times per day according to a study conducted by comScore. […]
Maximizing Your Materials: Tips For Choosing The Best Direct Mail Paper
While it may sound counterintuitive, the rise of digital marketing has the potential to bring about a renaissance in direct mail. When the vast majority of customers’ experiences are digital, direct mail stands out, making them more likely to remember your brand. But that doesn’t mean all direct mail tactics are equally effective. In order […]
This is How to Create Email Segments in MailChimp
You’ve built a database of contacts whose demographics and needs vary significantly; now how do you use that list to ensure the right messages get to the right contacts? Here, we’ll introduce you to email segmentation in MailChimp and show you how to do it so you can send every contact the content that’s most […]
This is How the Removal of Net Neutrality Will Affect Digital Marketing
Over the past few months, considerable debate has been held about net neutrality and how the vote to repeal it would impact Internet users and businesses. This has been an extremely contentious issue, as debates have raged across Internet forums and websites. Recent surveys indicate that approximately 60 percent of people supported net neutrality, with […]
This Is What You Need to Look For In A Programmatic Marketing Platform in 2018 [Infographic]
Programmatic Platforms For Marketing “What is programmatic Marketing?” is an important question to know the answer to. Over the next few years, programmatic advertising is projected to grow exponentially, with major brands like P&G setting goals of buying 70-75 percent of their digital advertising through programmatic systems. Forrester projects that this system of advertising will […]
Everything You Need to Know About Trigger-Based Direct Mail in 2018
One of the greatest things about marketing in the 21st century is the ability to create more personalized and effective campaigns using data you’ve gathered from customers. From bringing in new leads to delighting loyal customers, all areas of the marketing funnel can be improved by using consumer data to gain new insights and time […]
