Are you re-doing your website, but concerned about your rankings? When redesigning a website, SEO marketing experts “think like Google.” Here’s a high-level view of how Google works: Google “crawls” your website – scanning every page, paying attention to URLs, meta titles, meta descriptions, headers, markups, tags and content. Google creates an “index” for your […]
Google Can Now Transcribe Your Podcasts So They Rank
The Google Podcasts app is a popular platform for publishing audio podcasts, but one area where Google Podcasts has fallen short in recent years is in its lack of searchability. When listeners wanted to recall a podcast but didn’t remember its name or publisher, they’d have a hard time finding what they were looking for […]
How High-Resolution Product Photography Can Help Your Brand
When you’re selling products online through an eCommerce platform, having images of each product is a must. Images, in addition to detailed descriptions of each item, will provide your prospective buyers with the information they need to make a purchase decision. After all, when was the last time you purchased something online that didn’t have […]
Working with the Right Influencers Can Really Help Reach Your Goals
According to Nielsen, the most trusted form of promotion continues to be word of mouth advertising. In other words, when people are looking for a service or product, they are more likely to pay attention when the recommendation comes from someone they feel they can trust. For brands, working to nurture an outstanding customer experience […]
The Ultimate Guide to Digital Marketing for Car Dealerships
Introduction The world of marketing is constantly changing. In the auto sales industry, the automotive digital marketing trends 2020 has to offer are vitally important to you and the success of your dealership. A few years ago, a bit of radio and print advertising would have been sufficient car dealership marketing strategies to bring customers […]
5 Ways to Optimize Your Facebook Advertising Campaign
While using Facebook to advertise, it’s important to stay up-to-date on your target market and what the people in that sector are interested in. Facebook has a variety of different targeting options that you could use so that you can better find your target market and target your ads to fit those specific people. You […]
Why Digital Marketing For Contractors & Builders Is Necessary
Having an online presence nowadays is not optional, especially for builders and contractors. The majority of customers look online to find a contractor or builder for their project, and if you’re not marketing effectively, they’ll fall to one of the many competitors that are. Here, we’ll tell you why digital marketing for contractors and builders […]
How to Create A Postcard That Pops
It can be difficult to put parameters on something creative like how to create a postcard. Isn’t it all up for interpretation? While it’s true that creativity blurs the line between what is “good” and “bad”, there are certain things that work better for creative direct mail marketing. We’ve got you covered with the strongest […]
7 Ways for B2B Companies To Maximize Google Analytics Metrics
B2B companies that want to generate leads and boost their growth often turn to reporting tools for accurate feedback and data collection. Google Analytics is one of the major industry standards for tracking, analyzing, and reporting site data. The current W3Tech survey shows that 56.8 percent of all surveyed websites use Google Analytics, which a […]
What You Need to Know About Postage Rates 2019
It took a long time for the price of a postage stamp to break the 50 cent barrier, but once it did in January 2018, that number didn’t last long. In just over a year, a new 2019 postage rate chart went into effect. How much is a postage stamp going to set you back […]
