Choosing a logo for your brand can be a make or break moment. The goal of a logo is to design a small and simple way for customers to recognize your product or service. This blog is an overview of the importance of logos as well as tips and tricks for creating your own. Why […]
What Are The Benefits of Digital Marketing for Small Businesses?
Digital marketing is an inexpensive and flexible way for small businesses to reach a larger audience. When paired with a targeted direct mail campaign, digital marketing can help a business stay ahead of its competitors and reach as many people as possible. The phone book was once the place everyone went to find information about […]
2020 Direct Mail Fundraising Trends: Keeping Your Head Above Water
Although the economy is constantly changing, we can all agree that 2020 has been a difficult year for everyone. Fundraising is more important now than it ever has been, particularly for non-profits. With unemployment figures rising in many areas, the first budget item to drop is charitable giving. This means that non-profits have to be […]
The Ultimate Digital Marketing Guide for Senior Living Communities
According to the 2017 Census.gov estimate, there were about 47 million senior citizens living in the United States. However, that number is about to double – the Population Reference Bureau estimates that there will be nearly 100 million Americans over the age of 65 by as soon as 2060. Based on all of that, it’s […]
4 Types of Specialty Printing for Print Marketing
The key to success for any direct mail or print marketing campaign is standing out — being unique in the sea of advertising clutter. One of the ways to accomplish this is by utilizing one of the many specialty printing capabilities in the market. Additionally, consumers remember direct mail marketing messages more than campaigns they’re […]
15 Reasons Why Every Business Needs a Referral Program
Every business should have a referral program. Referral marketing is an automatic way to get new leads and sales, and it doesn’t require any effort from your part. If you have tried other forms of marketing, you’ll find that you will stop earning the moment you stop promoting. But that’s not the case with referral […]
6 Tips for Working at Home for Health and Wellness
In light of the coronavirus outbreak, people all over the world are now forced to work from home. Adjusting to working from home can be a challenge, especially when you have kids, pets or other lifestyle factors that make it hard to stay focused. In addition, many people will find that life as a telecommuting […]
The Ultimate Digital Marketing Guide for Industrial Manufacturing
As a manufacturer, what will set you apart from your competitors? The answer is marketing. Effective digital marketing is critical in all industries, and the industrial manufacturing world is no exception. Your business needs clear industrial manufacturing marketing strategies in order to rise above your competition. How do manufacturers market their products? By using many […]
How Often to Post on Social Media for Business in 2020
This is an update from a blog originally published on April 9, 2019. We are at the start of a new decade, and social media has become the standard tool for business-to-business and business-to-consumer connections. While the social media landscape is more crowded than ever, it has never been more important for brands to have […]
The Ultimate Digital Marketing Guide for Contractors
Marketing has become increasingly sophisticated and necessary for all types of business over the past few years as technology and customer expectations have evolved. Potential customers expect you to have a presence. Construction companies and contractors without a digital footprint can lose out to their heavily-marketed competitors, which is why strong digital marketing for construction […]
