No matter what type of nonprofit organization you may be involved with, fundraising is vital. Raising funds is the only way you will be able to secure the necessary money needed to support your cause. However, many nonprofits do not know the proper techniques required to raise the number of funds they need. With that […]
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How to Create Impactful Holiday Direct Mail [Infographic] UPDATED
This blog has been updated from the original version first posted on November 17, 2017. Scroll down to read the original. Given that consumers are known for spending over a trillion dollars during the holiday season, this is always a great time for businesses to boost their revenue streams. A time in which most people […]
5 Reasons You Should Hire A Google AdWords Professional
Although it can be quite a useful advertising tool, Google Ads is more complex than many business owners may initially understand. Therefore, many companies struggle for months or even years before they manage to make their accounts optimally effective and that’s if they’re lucky! Some companies are never able to get their ad account to […]
Why It’s Important Your Business Posts Blogs Regularly
Does your business have a blog presence? If it doesn’t, it should. It’s an integral part of any effective digital marketing strategy. But simply establishing a blog presence is only the first step. You also need to publish new blog posts regularly. Why is it important to post a blog regularly? We’ll examine a host […]
Benefits of Hiring Marketers Without Marketing Degrees
Marketing is an ever-evolving and growing field that attracts professionals from a wide range of backgrounds. Due to the broad nature of marketing, it is extremely beneficial to nurture diversity within the industry to reach people from different backgrounds and enhance relatability in campaigns. This diversity can take the form of marketers who join the […]
Facebook Removes 20% Ads Rule
If you’re a marketer who’s been frustrated by the Facebook 20% text rule, we have some good news! Facebook ad rules 2020 bring a change, and you’re no longer required to manipulate your ad lettering to fit the old criteria. The Change Being Made to Ads Facebook has stopped throttling the reach of ads with […]
How to Grow Your Nonprofit’s Audience Using Facebook and Instagram Advertising
As two of the biggest social media platforms, both Facebook and Instagram are a major way to grow your audience as a nonprofit through advertising. With Facebook being the first social media platform to surpass 1 billion registered accounts, advertising on these platforms is an important way for nonprofits to find their next donors. With […]
Digital Marketing Trends for Industrial & Manufacturing Companies
In a world where many people are still working from home and industrial companies are often scrambling to make sales quotas, it’s more important than ever to ensure that there’s a steady stream of highly-qualified leads. While some manufacturing companies are still moving a bit more slowly to follow up on leads, having a digital […]
Using the Google Ad Grant for Nonprofits in a Productive Way
When running a nonprofit, keeping costs low when advertising is key. Google Ad Grants allow nonprofits to run up to $10,000 in Google Ads each month- for free. However, there are a few caveats, which we’ll discuss in this blog. Who is Eligible for Google Ad Grants for Nonprofits? While Google ultimately determines eligibility, there […]
Benefits of Appending Postal Addresses to Email Only Addresses
Although there are undoubtedly benefits associated with capturing emails from your customers, this method is not without its limitations. Presently, the average person seems to prefer to give out their email address over their postal address. With that in mind, the following is a closer look at the various benefits of appending postal addresses to […]
