Why Is it Important to Post a Blog Regularly

Why It’s Important Your Business Posts Blogs Regularly

Does your business have a blog presence? If it doesn’t, it should. It’s an integral part of any effective digital marketing strategy. But simply establishing a blog presence is only the first step. You also need to publish new blog posts regularly. Why is it important to post a blog regularly? We’ll examine a host […]

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Digital marketing without a degree, hiring a digital marketing agency, business management, social media, digital marketing specialists, marketing manager, digital marketing trends

Benefits of Hiring Marketers Without Marketing Degrees

Marketing is an ever-evolving and growing field that attracts professionals from a wide range of backgrounds. Due to the broad nature of marketing, it is extremely beneficial to nurture diversity within the industry to reach people from different backgrounds and enhance relatability in campaigns. This diversity can take the form of marketers who join the […]

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What is the Facebook 20% rule, Facebook ad rules 2020, Facebook ads account, digital marketing, successful, tool, boost

Facebook Removes 20% Ads Rule

If you’re a marketer who’s been frustrated by the Facebook 20% text rule, we have some good news! Facebook ad rules 2020 bring a change, and you’re no longer required to manipulate your ad lettering to fit the old criteria. The Change Being Made to Ads Facebook has stopped throttling the reach of ads with […]

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Google ad grant management, ad grants for nonprofits, what is google ad grant, fundraising, marketing, donations, save money

Using the Google Ad Grant for Nonprofits in a Productive Way

When running a nonprofit, keeping costs low when advertising is key. Google Ad Grants allow nonprofits to run up to $10,000 in Google Ads each month- for free. However, there are a few caveats, which we’ll discuss in this blog.  Who is Eligible for Google Ad Grants for Nonprofits? While Google ultimately determines eligibility, there […]

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Best email append services, email append best practices, appending services, bulk email list, bulk email leads, mailing list, messages, customers

Benefits of Appending Postal Addresses to Email Only Addresses

Although there are undoubtedly benefits associated with capturing emails from your customers, this method is not without its limitations. Presently, the average person seems to prefer to give out their email address over their postal address. With that in mind, the following is a closer look at the various benefits of appending postal addresses to […]

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How accurate is informed delivery, how does informed delivery work, informed delivery for business, direct mail, postal service, postage, campaigns, priority mail

Leveraging Informed Delivery, Commingling and Mail Tracking

In light of the recent news around deliverability issues and the United States Postal Service (USPS), our agency has been researching the best methods to ensure our clients can monitor their deliverability. Direct mail is an increasingly popular method of sending marketing materials to prospective and existing customers due to its package flexibility. These packages […]

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Direct Mail Benefits

Benefits of Changing Formats for Your Direct Mail Packages

For those who are yet unfamiliar, direct mail packages are marketing materials that are sent to potential and existing clients. These are some of the most flexible methods of marketing, as they come in all shapes and sizes. Two common direct mail designs are either a self-mailer format such as a postcard and direct mail […]

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Fundraising newsletter examples, organization newsletter, creating a newsletter for nonprofit, product fundraising, recurring donations, nonprofit organizations

The Use of a Newsletter in Your Fundraising Arsenal

Physical newsletters can be a powerful fundraising tool for nonprofit organizations. The low costs and ease of distribution of these conversation starters make newsletters extremely attractive for organizations of all sizes. Creating a print newsletter for nonprofit organizations doesn’t have to be difficult. You can start by telling the story of your nonprofit in a […]

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