Guide to Using Emotional Triggers in Your Marketing Copy
Guide to Using Emotional Triggers in Your Marketing Copy
Posted On June 13, 2017  By Ryan Cote  And has No Comment

Believe it or not, studies have shown that in advertising, it’s more effective to appeal to the emotions than to logic. Specifically, 31% of advertisers report achieving significant gains in profit with emotionally targeted campaigns, as compared to just 16% with rational copy. in other words, […]

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Using Neuromarketing to Improve Your Fundraising Results
Using Neuromarketing to Improve Your Fundraising Results
Posted On June 6, 2017  By Ryan Cote  And has No Comment

There are more than 1.5 million tax exempt nonprofit organizations in the United States. When it comes to fundraising, nonprofits must compete with all these other organizations, all vying for customer attention and donations. What if nonprofits could tap into a secret language that lets them […]

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5 Typography Trends of 2017
5 Typography Trends of 2017 [Infographic]
Posted On May 23, 2017  By Ryan Cote  And has No Comment

Words are powerful. What you say — and how you say it — can completely change the meaning of your message. In the design world, we take this idea one step further. After all, if a picture is worth a thousand words, it only makes sense […]

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The Complete Guide to Direct Mail Adhesives
The Complete Guide to Direct Mail Adhesives
Posted On May 17, 2017  By Ryan Cote  And has No Comment

Given that customers still report that they find direct mail more personal than the internet, the value of direct mail is not likely to decrease in the near future. As brands begin to plan their next direct mail campaign, they will also need to think about […]

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Print Outsourcing vs. In-House Printing: What is Best For Your Business?
Print Outsourcing vs. In-House Printing: What is Best For Your Business?
Posted On May 11, 2017  By Ryan Cote  And has No Comment

To succeed in modern marketing, brands need to stretch their marketing budget as far as possible. A system that lets brands save an average of 30 percent on their overall print spend should attract attention from any business professional, which is why companies should pay attention […]

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