In reality, it wasn’t too long ago that social media was just a fad. Ten or fifteen years ago, many people thought it would die down in a year or two. Fast forward to 2017, and social media has become the driving source for human interactions […]
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In 2016, holiday sales increased over 4 percent, surpassing projections of $655.8 billion to reach an incredible $658.3 billion. That holiday season also saw a 12.6 percent increase in non-store sales, which reached $122.9 billion. During the incredibly popular shopping time between Thanksgiving and Christmas, brands […]
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There’s no denying the important role social media plays in the lives of today’s consumers. With nearly 70% of the United States population active on at least one social media platform, it’s more important than ever for businesses to use social networking to their advantage. Specifically, […]
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For businesses of all sizes, it’s common to notice seasonal trends when it comes to web traffic performance and even social media engagement. And while “seasonal” trends can refer to trends that literally change with the seasons, they can also refer to trends that shift with […]
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Forty percent of customers say that they will click off a website if it does not load within 3 seconds and mobile internet usage has surpassed desktop internet usage. Customers like fast websites, and Google has been working to provide this ideal experience for them. In […]
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When you work with Ballantine you have access to a complete range of print and digital marketing services, so you’ll have the advantage of dealing with a single source for every aspect of your program.
