SEO Marketing In 2018 SEO—15 or 20 years ago, these were simply three random letters of the alphabet. Today, they’ve combined to produce some of the most powerful and imperative marketing the world has ever known. How did it happen? SEO stands for search engine optimization. In short, it’s a measure of how good you […]
Here Are The Top 5 Website Conversion Rate Secrets for the New Year
Is increasing your website conversion rates one of your company’s New Year resolutions? It should be. When combined with robust search engine optimization, increasing your conversion rate will help take your business to the next level. Here at Ballantine, we have been helping our clients create effective and innovative marketing campaigns for over 50 years. […]
3 PPC Strategies and Trends You Need To Know About In 2018
PPC strategies evolve at an extremely rapid pace, but it pays to keep up. The secret to standing above the competition often depends upon understanding the latest PPC advertising innovations. Here’s our roundup of coming online trends and PPC strategies you can use to succeed. The methods highlighted here can work across all industries. Your […]
![The Interesting Innovations in Direct Mail Finishes [Infographic]](https://www.ballantine.com/wp-content/uploads/2017/11/1200X628Ballantine_2-2-840x430.png)
The Interesting Innovations in Direct Mail [Infographic]
Innovations in Direct Mail Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail finishes have evolved. This age-old advertising method has had some pretty interesting changes […]
Your Guide to Trigger-Based Direct Mail Best Practices
Customers today interact with brands across a wide variety of preferred platforms. They engage with them actively on social media, read emails, and also flip through their mail to find information about business openings and the latest sales. Marketing personalization can be an important part of this puzzle: helping brands reach out to their customers […]
How to Create the Best Digital Marketing Campaigns
Like most annual New Year’s resolutions, creating the best holiday marketing plan can get lost in the fast pace and immense distraction that busy holidays bring. Your solution: get started now–with inspiration from the best digital marketing campaigns, tactics, and email marketing campaigns seen this year. Tell Your Story, Share Your Passions, Include Humor Purchasing […]
![How to Create Impactful Holiday Direct Mail [Infographic]](https://www.ballantine.com/wp-content/uploads/2017/11/1200X628Ballantine_2-3-840x430.png)
How to Create Impactful Holiday Direct Mail [Infographic]
Over $1 trillion dollars is spent by consumers on the holidays. People view the season as a fantastic time to give gifts, which means that brands have the chance to boost the end of year sales and make sure that their fourth quarter ends strongly. Creating an impactful direct mail campaign and incorporating a valuable […]
What Is a Chatbot And How Can It Benefit My Business?
Chatbots have quickly become a hot topic of conversation as major companies like Facebook have begun to adopt them. They have also become increasingly prevalent across a variety of ‘personal assistant’ devices, such as the talk chatbot entities that live in the Amazon Echo, Google, Microsoft, and Apple devices. In 2017, an estimated 35.6 million […]
Everything You Need To Know About USPS Informed Delivery
Direct mail campaigns offer brands a consistent and effective means of contacting customers and have been shown to offer customers a higher degree of personalization than they receive from other marketing options. 69 percent say that they view mail as being more personal than the internet. The platform also works across all age groups. For example, […]
The Anatomy of a Great Email [Infographic]
Money spent on email marketing can provide you with a great ROI if your email marketing is executed correctly. Considering that 91 percent of people check their emails at least once per day, it quickly becomes clear why email marketing can be such an effective means of reaching prospective and existing customers. When emails are […]
