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The Anatomy of a Great Email [Infographic]

Money spent on email marketing can provide you with a great ROI if your email marketing is executed correctly. Considering that 91 percent of people check their emails at least once per day, it quickly becomes clear why email marketing can be such an effective means of reaching prospective and existing customers. When emails are […]

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3 Expert Digital Business Trends For The Manufacturing and Industrial Industry That You Need to Know

3 Expert Digital Business Trends For The Manufacturing and Industrial Industry That You Need to Know

Like all business sectors, the industrial and manufacturing industries have not been left behind in the digital revolution. An estimated 94 percent of B2B buyers report that they use the internet to search before deciding what to purchase. Considering that many organizations in the industrial and manufacturing sector will be targeting these prospects, the value […]

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5 Huge Reasons You Need to Be Using SEO For Lead Generation

5 Huge Reasons You Need to Be Using SEO For Lead Generation

Having a solid search engine optimization (SEO) strategy can make all the difference when it comes to the success of your business, regardless of whether you have a brick-and-mortar business or an online service. Specifically, a sound SEO strategy can help improve your company’s lead generation efforts without the need for a huge marketing budget. […]

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How To Use Video to Create a More Modern Direct Mail Experience

How To Use Video to Create a More Modern Direct Mail Experience

The human brain processes visuals 60,000 times faster than text, and a single minute of video content is considered equivalent to 1.8 million words. This means that learning to incorporate video into advertising provides organizations with a reliable, efficient means of engaging with prospects and encouraging them to learn more about the organization. Already 70 […]

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How to Improve Your Website's Ranking on Google

How to Improve Your Website Ranking on Google

An estimated 81 percent of customers and 94 percent of B2B buyers report that they perform research online before making a purchase. The ranking of your content and the visibility you receive on the SERP (Search Engine Results Page) directly impacts how many of your potential customers hear about you before they make a buying […]

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How to Boost Holiday Sales with Direct Mail Services

How to Boost Holiday Sales with Direct Mail Services

The holiday shopping season is one of the most important times of the year for retailers. Most companies start preparing in September by developing marketing campaigns that will help increase sales all throughout the holidays. Below, we’ve provided just a few ways that you can use direct mail printing services to support your holiday marketing […]

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How to Increase Brand Awareness With a Community of Bloggers

How to Increase Brand Awareness With a Community of Bloggers

Influencer marketing is your ticket to the next level of outreach and awareness, regardless of the level you occupy now. Vloggers and other influencers are the single strategy that has grown regardless of industry or scale. 84% of marketers used a blogger in 2016. 59% of brands will increase their budgets to pay influencer marketers. […]

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How to Capture the 5 Senses With Direct Mail [Infographic]

How to Capture the 5 Senses With Direct Mail [Infographic]

Direct mail provides brands with a perfect means of reaching customers through personal, appealing advertisements. Seventy seven percent of people still sort through the mail they receive at home and 98 percent of Americans check their mail every day. In other words, direct mail provides you with a consistent means of reaching your target audience […]

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