For manufacturers, digital marketing is a cornerstone of connecting with consumers and encouraging them to make a purchase. Customers today expect their favorite brands to be active on at least three to four different social sites. People today value these opportunities to personally connect with brands. […]
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At their core, B2B marketing and traditional direct-to-consumer marketing are quite similar. After all, business purchasers are people, too! They have their own wants and needs, and as a marketer, your job is to convince them that your company is best positioned to satisfy them. Despite […]
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The majority of Fortune 500 Companies use marketing automation for good reason. It has been shown that marketing automation offers businesses remarkable ROI. B2B Marketing and Research reported that: After a single year of using marketing automation, 32 percent of businesses saw an increase in revenue. […]
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Direct mail is no longer the mass marketing tool it once was. It’s better than ever now, for a number of reasons. The immediacy and tangible existence of postal mail means it almost demands to be dealt with. Roughly 80 percent of people scan or read […]
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2017 is already proving itself to be quite a dynamic year, inciting conversations around the globe. In the marketing world, designers are strutting their stuff, creating beautiful websites and print collateral that oversteps the bounds by which it’s been held for years. The design trends that […]
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When you work with Ballantine you have access to a complete range of print and digital marketing services, so you’ll have the advantage of dealing with a single source for every aspect of your program.
