You need to know how your association can take direct mail to the next dimension
You Need to Know How Your Association Can Take Direct Mail to the Next Dimension
Posted On July 12, 2017  By Ryan Cote  And has No Comment

Does your association want to take your direct mail to the next level? You can start by taking it to the next dimension. Dimensional mail, or 3D direct mail, consists of pieces of mail that are not flat, but rather have some dimension to them, such […]

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The Most Important Marketing Asset For Your Retirement Community
The Most Important Marketing Asset For Your Retirement Community
Posted On July 5, 2017  By Ryan Cote  And has No Comment

If you’re in charge of advertising or marketing at a senior living facility, you may have overlooked the importance of one of the most vital marketing assets out there: your retirement community website. What many people don’t realize is that, these days, nearly 80% of the […]

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The Importance of Developing Marketing Personas
The Importance of Developing Marketing Personas
Posted On June 28, 2017  By Ryan Cote  And has No Comment

What if you could make your website 2-5 times more effective and easier for your customers to use? When you start with marketing personas, you can accomplish just that. When it comes to successful marketing, personalization is key. Customers want to know that you care about […]

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How Emotions Affect Buying Behavior & Why it Matters to Marketing Professionals
How Emotions Affect Buying Behavior & Why it Matters to Marketing Professionals
Posted On June 20, 2017  By Ryan Cote  And has No Comment

While most of us may not want to believe it, humans are emotional creatures—and we often allow our emotions to influence our decision-making more than simple logic and rationale. This has been proven time and time again in psychological and behavioral studies. For example, in a […]

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Guide to Using Emotional Triggers in Your Marketing Copy
Guide to Using Emotional Triggers in Your Marketing Copy
Posted On June 13, 2017  By Ryan Cote  And has No Comment

Believe it or not, studies have shown that in advertising, it’s more effective to appeal to the emotions than to logic. Specifically, 31% of advertisers report achieving significant gains in profit with emotionally targeted campaigns, as compared to just 16% with rational copy. in other words, […]

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