Does Social Media Marketing Work for the Toy Industry?
Does Social Media Marketing Work for the Toy Industry?
Posted On March 8, 2017  By Ryan Cote  And has No Comment

The digital world dominates a significant portion of the modern consumer’s life cycle– an estimated 81 percent of shoppers say they do online research before buying a product. To effectively reach these online customers, brands need to understand how to leverage social media marketing. The various […]

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non profit direct mail
6 Tips to Make Your Next Non-Profit Direct Mail Campaign a Success
Posted On March 4, 2017  By Ryan Cote  And has No Comment

In a world seemingly dominated by digital media, direct mail has the ability to add unique elements of personalization to marketing strategies, capturing the attention of prospects and past customers while encouraging them to convert. Seventy percent of Americans say that they find mail to be […]

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4 Reasons Why Your Brand Needs Engaging Content Marketing
4 Reasons Why Your Brand Needs Engaging Content Marketing
Posted On February 23, 2017  By Ryan Cote  And has No Comment

Content marketing has become one of the most popular approaches to digital marketing. In fact, according to the Content Marketing Institute, over 85 percent of brands are using this tactic to reach their leads and customers. So what’s all the hype about? Below, we’ll discuss why […]

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Hudson Robotics case study
How Ballantine Helped Hudson Robotics Attract More Qualified Traffic and Leads
Posted On February 23, 2017  By Ryan Cote  And has No Comment

Case Study Highlights Client: Hudson Robotics Industry: Laboratory Automation Services: SEO, Content, Paid Search, LinkedIn Marketing Results: 47% increase in organic traffic, 68% increase in qualified web form leads   Background Hudson Robotics, headquartered in Springfield, NJ, has been a key player in robotic automation for […]

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10 Undeniable Reasons Why You Need Digital Marketing
10 Undeniable Reasons Why You Need Digital Marketing
Posted On February 21, 2017  By Ryan Cote  And has No Comment

There once was a time when developing and implementing marketing campaigns meant running ads on television and radio, and placing print ads in newspapers and magazines. However, as the world of commerce moves more and more toward a digital marketplace, businesses now have the opportunity to […]

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