Blog

Exploring the Big Advantages of Programmatic Direct Mail

Exploring the Big Advantages of Programmatic Direct Mail

In recent years, there has been some controversy as to whether or not direct mail remains a viable and effective means of marketing—especially in today’s digital age. However, study after study has shown that direct mail is extremely effective when it’s utilized properly. Even more recently, a blend between digital marketing and print marketing has […]

Read More..
The Secrets to Successful Video Content in Digital Marketing

The Secrets to Successful Video Content in Digital Marketing

Video seems to be almost everywhere today, and customers want more. Forty three percent of people say that they want to see more video content from brands. The value of this form of advertising also becomes clear from the marketer’s standpoint– 51.9 percent of marketers say that video produces the best ROI. 51.9% of marketers […]

Read More..
Social Media Through The Ages

Social Media Through The Ages [Infographic]

In reality, it wasn’t too long ago that social media was just a fad. Ten or fifteen years ago, many people thought it would die down in a year or two. Fast forward to 2017, and social media has become the driving source for human interactions — not only for human-to-human interfaces but also for […]

Read More..
How to Boost Holiday Sales By Preparing Your Digital Marketing Now

How to Boost Holiday Sales By Preparing Your Digital Marketing Now

In 2016, holiday sales increased over 4 percent, surpassing projections of $655.8 billion to reach an incredible $658.3 billion. That holiday season also saw a 12.6 percent increase in non-store sales, which reached $122.9 billion. During the incredibly popular shopping time between Thanksgiving and Christmas, brands have the opportunity to drive high amounts of revenue […]

Read More..
Snapchat and Your Business: Should You Be Utilizing It?

Snapchat and Your Business: Should You Be Utilizing It?

There’s no denying the important role social media plays in the lives of today’s consumers. With nearly 70% of the United States population active on at least one social media platform, it’s more important than ever for businesses to use social networking to their advantage. Specifically, the Snapchat app is one social media platform that can […]

Read More..
How to Appeal to Seasonal Social Trends in the Digital World

How to Appeal to Seasonal Social Trends in the Digital World

For businesses of all sizes, it’s common to notice seasonal trends when it comes to web traffic performance and even social media engagement. And while “seasonal” trends can refer to trends that literally change with the seasons, they can also refer to trends that shift with national events and even holidays. By anticipating seasonal trends […]

Read More..
Google Amp connecting you with a customer

Everything you need to know about Google AMP

Forty percent of customers say that they will click off a website if it does not load within 3 seconds and mobile internet usage has surpassed desktop internet usage. Customers like fast websites, and Google has been working to provide this ideal experience for them. In 2015, this led to the introduction of accelerated mobile […]

Read More..
The Importance of Developing Marketing Personas

The Importance of Developing Marketing Personas

What if you could make your website 2-5 times more effective and easier for your customers to use? When you start with marketing personas, you can accomplish just that. When it comes to successful marketing, personalization is key. Customers want to know that you care about their needs and issues. They want to see material […]

Read More..