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What Is a Chatbot And How Can It Benefit My Business?

What Is a Chatbot And How Can It Benefit My Business?

Chatbots have quickly become a hot topic of conversation as major companies like Facebook have begun to adopt them. They have also become increasingly prevalent across a variety of ‘personal assistant’ devices, such as the talk chatbot entities that live in the Amazon Echo, Google, Microsoft, and Apple devices. In 2017, an estimated 35.6 million […]

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The Anatomy of a Great Email [Infographic]

Money spent on email marketing can provide you with a great ROI if your email marketing is executed correctly. Considering that 91 percent of people check their emails at least once per day, it quickly becomes clear why email marketing can be such an effective means of reaching prospective and existing customers. When emails are […]

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3 Expert Digital Business Trends For The Manufacturing and Industrial Industry That You Need to Know

3 Expert Digital Business Trends For The Manufacturing and Industrial Industry That You Need to Know

Like all business sectors, the industrial and manufacturing industries have not been left behind in the digital revolution. An estimated 94 percent of B2B buyers report that they use the internet to search before deciding what to purchase. Considering that many organizations in the industrial and manufacturing sector will be targeting these prospects, the value […]

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5 Huge Reasons You Need to Be Using SEO For Lead Generation

5 Huge Reasons You Need to Be Using SEO For Lead Generation

Having a solid search engine optimization (SEO) strategy can make all the difference when it comes to the success of your business, regardless of whether you have a brick-and-mortar business or an online service. Specifically, a sound SEO strategy can help improve your company’s lead generation efforts without the need for a huge marketing budget. […]

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How To Use Video to Create a More Modern Direct Mail Experience

How To Use Video to Create a More Modern Direct Mail Experience

The human brain processes visuals 60,000 times faster than text, and a single minute of video content is considered equivalent to 1.8 million words. This means that learning to incorporate video into advertising provides organizations with a reliable, efficient means of engaging with prospects and encouraging them to learn more about the organization. Already 70 […]

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Google website ranking is critical

Improve Your Website Ranking On Google And Get More Customers

An estimated 81 percent of customers and 94 percent of B2B buyers report that they perform research online before making a purchase. The Google website ranking of your content and the visibility you receive on the SERP (Search Engine Results Page) directly impacts how many of your potential customers hear about you before they make […]

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How to Boost Holiday Sales with Direct Mail Services

How to Boost Holiday Sales with Direct Mail Services

The holiday shopping season is one of the most important times of the year for retailers. Most companies start preparing in September by developing marketing campaigns that will help increase sales all throughout the holidays. Below, we’ve provided just a few ways that you can use direct mail printing services to support your holiday marketing […]

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