The Roadmap to Effective B2B Marketing
The Roadmap to Effective B2B Marketing [Infographic]
Posted On April 3, 2017  By Ryan Cote  And has No Comment

At their core, B2B marketing and traditional direct-to-consumer marketing are quite similar. After all, business purchasers are people, too! They have their own wants and needs, and as a marketer, your job is to convince them that your company is best positioned to satisfy them. Despite […]

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What Your Company is Missing Out on Without Marketing Automation
What Your Company is Missing Out on Without Marketing Automation
Posted On March 22, 2017  By Ryan Cote  And has No Comment

The majority of Fortune 500 Companies use marketing automation for good reason. It has been shown that marketing automation offers businesses remarkable ROI. B2B Marketing and Research reported that: After a single year of using marketing automation, 32 percent of businesses saw an increase in revenue. […]

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Why Direct Mail Marketing Still Works for Tourism and Travel
Why Direct Mail Marketing Works for Tourism and Travel
Posted On March 15, 2017  By Ryan Cote  And has No Comment

Direct mail is no longer the mass marketing tool it once was. It’s better than ever now, for a number of reasons. The immediacy and tangible existence of postal mail means it almost demands to be dealt with. Roughly 80 percent of people scan or read […]

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Design_Trends-01
7 Emerging Marketing Design Trends in 2017 [Infographic]
Posted On March 9, 2017  By Ryan Cote  And has No Comment

2017 is already proving itself to be quite a dynamic year, inciting conversations around the globe. In the marketing world, designers are strutting their stuff, creating beautiful websites and print collateral that oversteps the bounds by which it’s been held for years. The design trends that […]

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Does Social Media Marketing Work for the Toy Industry?
Does Social Media Marketing Work for the Toy Industry?
Posted On March 8, 2017  By Ryan Cote  And has No Comment

The digital world dominates a significant portion of the modern consumer’s life cycle– an estimated 81 percent of shoppers say they do online research before buying a product. To effectively reach these online customers, brands need to understand how to leverage social media marketing. The various […]

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