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Guide to Using Emotional Triggers in Your Marketing Copy

Guide to Using Emotional Triggers in Your Marketing Copy

Believe it or not, studies have shown that in advertising, it’s more effective to appeal to the emotions than to logic. Specifically, 31% of advertisers report achieving significant gains in profit with emotionally targeted campaigns, as compared to just 16% with rational copy. in other words, if you’re not already using emotional triggers in your […]

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Using Neuromarketing to Improve Your Fundraising Results

Using Neuromarketing to Improve Your Fundraising Results

There are more than 1.5 million tax exempt nonprofit organizations in the United States. When it comes to fundraising, nonprofits must compete with all these other organizations, all vying for customer attention and donations. What if nonprofits could tap into a secret language that lets them engage better with prospects, speaking directly to their motivations […]

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5 Typography Trends of 2017

5 Typography Trends of 2017 [Infographic]

Words are powerful. What you say — and how you say it — can completely change the meaning of your message. In the design world, we take this idea one step further. After all, if a picture is worth a thousand words, it only makes sense that words themselves create pictures that captivate their audiences […]

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The Complete Guide to Direct Mail Adhesives

The Complete Guide to Direct Mail Adhesives

Given that customers still report that they find direct mail more personal than the internet, the value of direct mail is not likely to decrease in the near future. As brands begin to plan their next direct mail campaign, they will also need to think about the types of direct mail adhesives they will use […]

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4 Tips for Using Direct Mail to Drive Insurance Sales

4 Tips for Using Direct Mail to Drive Insurance Sales

A survey that looked at the neurological response to marketing found that direct mail requires 21 percent less cognitive effort than other forms of marketing. This means that messages are absorbed faster and require less effort from recipients, making them a highly efficient means of engaging prospects. Brand recall is also as much as 70 […]

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4 Ideas to Make Your Next Direct Mail Package Stand Out

4 Ideas to Make Your Next Direct Mail Package Stand Out

  Direct mail can be a highly effective means of attracting customers, building brand recognition, and enticing people to learn more about your organization. A survey of US recipients found that 59 percent of people enjoy receiving postal mail from brands about new products and 56 percent find that print marketing is the most trustworthy. […]

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3 Digital Marketing Tactics Your Tech Company Needs Today

3 Digital Marketing Tactics Your Tech Company Needs Today

Digital marketing techniques can move the needle forward. Your technology company can gain new leads and establish thought leadership with the strategic use of digital marketing. Learn how digital marketing can help achieve business objectives and improve revenue.   1. Benefit from Content Marketing Tech companies large and small use content marketing as part of […]

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