Blog
Blog Interview with Professional Copywriter Lori Fletcher
Today we are very excited to feature a blog interview with Lori Fletcher, a professional copywriter that is also a…
4 Key Components of a Successful Direct Mail Campaign
Making the most of a direct mail campaign definitely takes time and thought. There are four key components of a…
What Can We Expect from 3-D Printing?
Yes, 3-D printing is not ink on paper—and it's not a service we currently offer at Ballantine—but the technology is…
The Advantages of Direct Mail Marketing
In a digital world, some businesses question the effectiveness of direct mail marketing. In reality, the advantages of direct mail…
How To Put Direct Mail Marketing To Work For Your Business
In order for a direct mail marketing campaign to be effective you should see new customers, a return of old customers or…
Personalized URLs – What Are They and How Can They Work For You
There are many ways to contact your customers or prospects these days, from direct mail campaigns to email to social…
The Skinny on Large Format Printing
Marketing creative often focuses on pieces that are small and can be handled or sent through the mail. However, sometimes…
Reducing Your Direct Mail Postage Costs
In our white paper 2012 Direct Marketing Trends, one of the topics we discussed was the staying power of direct…
3 Effective Ways to Enhance Your Direct Mail Campaigns
Many marketing experts are touting "Integrated Marketing" as the approach to take when developing a marketing strategy, and this can…
