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Higher Education Direct Mail Marketing
Creating a marketing plan for a higher education business is a challenging feat. The experts at Ballantine have decades of experience working with clients in the higher education space. We employ our proven strategies alongside fundraising and brand awareness with alumni. We are here to help you share your unique story to get your higher education institute to the next level through fundraising. At Ballantine, we have been a family-owned, full-service direct mail and digital marketing company since 1966, using our deep industry knowledge to help colleges and universities bolster alumni engagement, donations, and enrollment.
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Direct Mail Production For Higher Education Institutions
Running an education business involves juggling multiple communication channels. At Ballantine, we understand this challenge and are here to help. We’ll ensure your tone and voice are consistent across all channels, with a strategic focus on increasing brand awareness and maintaining consistency. We recognize the importance of prompt responses and attention-grabbing print ads to set your business apart.
Our team utilizes proven best practices from organizations like the Council for Advancement and Support of Education (CASE) to craft campaigns that resonate with prospective students, alumni, and donors alike.


How We Help Institutions of Higher Ed
Direct mailings help higher education institutions by:
- Targeting and acquiring new student applications.
- Increase contributions and garner support from Alumni.
- Re-engage lapsed Alumni donors who haven’t contributed in a while.
Some of the ways we can achieve these goals are by segmenting mailing lists according to class year, major, or giving history, resulting in personalized outreach that drives higher response rates.


Our Direct Mail Production Services
A solid and targeted direct mail plan can benefit any industry, especially the education sector. Our direct marketing services will handle all aspects of your direct mail plan, from design and copy to printing and mailing. We also prioritize data privacy in compliance with FERPA guidelines, ensuring that student and alumni information is handled securely and ethically.
Design
We craft a powerful message and design that will resonate with your students. Print formats are customized with institutional branding, color schemes, and messaging to maintain a consistent look and feel across all communications.Print
Each piece is printed on the best paper to meet mailing requirements. We partner with reliable printing facilities that uphold strict quality standards, guaranteeing sharp graphics and clear text on every mailer.Mail
Our self-mailers are accurately addressed and sent with the least expensive shipping rates. We optimize mail routes and use advanced postage strategies—such as commingling or drop shipping—to reduce overall costs and speed up delivery times. We also offer tailored options like personalized URLs (PURLs) or QR codes on your mailers, enabling seamless digital follow-up for prospective students and alumni.
Direct Mail Formats & Options We Produce
- Self-mailers
- Fundraising Letters
- Newsletters
- Note Cards
- Address Labels
- Bookmarks
- Calendars
- Catalogs
- Post Cards
- Tear Off BRE
- Solicitation Mailers
Examples Of Our Work With Higher Ed Institutions
Here are the success stories of some of the campaigns we’ve done.
Who We Work With
Our expert team can handle campaigns for many types of higher education institutions, including:
Community Colleges
Public and Private Universities
Tech Schools
Career Colleges
Campaign Results
We aim to create mailings to help you increase your customer base, build awareness, and re-engage previous Alumni. See how we have helped our clients with their marketing goals.
How Ballantine Helped Hudson Robotics Attract More Qualified Traffic and Leads
47% increase in organic traffic, 68% increase in qualified web form leads
Associated Humane Societies’ Fundraising Mailing Generates a 15% Response Rate
15% Response Rate and $94,619 Raised
IOCC Direct Mail Fundraising Campaign Far Exceeds Expectations
Raised 227% of goal