Higher Education Direct Mail Marketing

Creating a marketing plan for a higher education business is a challenging feat. The experts at Ballantine have decades of experience working with clients in the higher education space. We employ our proven strategies alongside fundraising and brand awareness with alumni. We are here to help you share your unique story to get your higher education institute to the next level through fundraising. At Ballantine, we have been a family-owned, full-service direct mail and digital marketing company since 1966, using our deep industry knowledge to help colleges and universities bolster alumni engagement, donations, and enrollment.

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Direct Mail Production For Higher Education Institutions

Running an education business involves juggling multiple communication channels. At Ballantine, we understand this challenge and are here to help. We’ll ensure your tone and voice are consistent across all channels, with a strategic focus on increasing brand awareness and maintaining consistency. We recognize the importance of prompt responses and attention-grabbing print ads to set your business apart.

Our team utilizes proven best practices from organizations like the Council for Advancement and Support of Education (CASE) to craft campaigns that resonate with prospective students, alumni, and donors alike.

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How We Help Institutions of Higher Ed

Direct mailings help higher education institutions by:

  • Targeting and acquiring new student applications.
  • Increase contributions and garner support from Alumni.
  • Re-engage lapsed Alumni donors who haven’t contributed in a while.

Some of the ways we can achieve these goals are by segmenting mailing lists according to class year, major, or giving history, resulting in personalized outreach that drives higher response rates.

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Our Direct Mail Production Services

A solid and targeted direct mail plan can benefit any industry, especially the education sector. Our direct marketing services will handle all aspects of your direct mail plan, from design and copy to printing and mailing. We also prioritize data privacy in compliance with FERPA guidelines, ensuring that student and alumni information is handled securely and ethically.

Direct Mail Formats & Options We Produce

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Examples Of Our Work With Higher Ed Institutions

Here are the success stories of some of the campaigns we’ve done.

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Who We Work With

Our expert team can handle campaigns for many types of higher education institutions, including:

Community Colleges
Public and Private Universities
Tech Schools
Career Colleges

Our Clients’ Stories

We’re happy when our clients are happy. Hear what they have to say about working with the Ballantine team.

    Great full service printing agency

    great company to work with, hope to continue to do business with them in the future.

    The team at Ballantine is collaborative, fun and great to work with!

    Consistent, dependable, highly professional resource who has performed well for our clients over many years.

    I would highly recommend Ballantine.

    The team at Ballantine are true professionals and experts in their field. Highly recommend!

    I have been working with Ballantine for over 10 years now. I highly recommend them for any marketing needs no matter how big or small.

    I am a very big fan of the team at Ballantine. They work hard, deliver amazing results, and synergize beautifully as a team. I cannot recommend them enough.

    could not be better. I have never worked with an organization that delivered quality service and product than Ballantine! Donna Mazzola is fantastic and Matt Cote is great to work with on strategy and project execution.

    We have worked with Ballantine for our clients direct mail needs for years. Ballantine is knowledgeable, trustworthy and honest and very, very good at what they do. We recommend them.

Campaign Results

We aim to create mailings to help you increase your customer base, build awareness, and re-engage previous Alumni. See how we have helped our clients with their marketing goals.