Montclair Kimberley Academy

Project Details:

Montclair Kimberley Academy came to us because they wanted an integrated direct marketing campaign to help raise donations. The final strategy blended together direct mail, email marketing, personalized URLs, telephony and social media.

Montclair Kimberley Academy is one of New Jersey’s largest independent day schools offering co-educational, Pre-K-12 education. MKA was founded in 1887 and is located in Montclair, NJ.

MKA created an event around their fundraising efforts called MKA Day. All donations would be raised on one day. To build up buzz for the event, we helped MKA design and execute postcard mailings and email blasts, both containing personalized URLs.