For over 50 years, Ballantine has been creating marketing strategies for a variety of clients. When it comes to Senior Living communities, we understand that building and maintaining a positive brand image and reputation is paramount in this industry. Positive reviews and online visibility are among the top challenges posed in this particular sector. As an innovative marketing agency with experience in the senior care industry, Ballantine knows all the best practices and latest trends to ensure your senior living community is successful!
Learn how we create different strategies unique for each Senior Living community.
What Ballantine Has to Offer
Strategic Consulting
Our experts at Ballantine are well-versed in all aspects of marketing for Senior Living. The Ultimate Guide we created is a concise overview of what we can provide for your business. However, these services are always tailored to each client. We’ll give our expert advice and formulate a plan that meets your facilities’ goals and expectations.
Direct Mail Production
At Ballantine, we offer a wide range direct mail marketing services that go on to become industry-leading direct mail campaigns. We understand the importance of maintaining a strict schedule without sacrificing direct mail design quality. For our client Sunshine Retirement Living, we rented data to target both residents and caretakers with effective direct mail campaigns. We focused on a tight radius in areas around the retirement locations.
Digital Marketing
The benefits of digital marketing are more apparent than ever in today’s digital world. When it comes to digital marketing for Senior Living, it is important to keep updated and accurate Google My Business pages and Facebook pages per location. These pages will drive reviews, which are one of the most important aspects of a digital marketing strategy for Senior Living Facilities. Content, Search Engine Optimization (SEO) rankings, PPC, email and your website are factors we consider when creating a marketing strategy for your senior living facility. Each strategy is then tailored to your budget and needs to create a personalized plan.
Ballantine is here to help you every step of the way. Ready to get started? Either email [email protected] or fill out the form below: