As any company using direct mail marketing will know, postal rates can make or break your operation. When the US Postal Service raises its prices, the cost of advertising goes up. The more people you market to and the more spread-out they are, the harder it is to swallow this cost increase, leading many companies […]
Direct Mail Tips for the Travel and Hospitality Industries
While it may seem that the majority of today’s marketing is focused online, the truth is that direct marketing is still a great way to set your brand apart and provide your potential customers with something real and tangible. This is especially true in the travel hospitality industry, where the online market is already over-saturated […]
Do I Need Direct Mail for My Online Company?
If you own an online business, there’s a good chance that the majority (or maybe even all) of your marketing efforts are focused online. After all, it makes sense…right? What you might not realize is that incorporating direct print mail into your marketing strategy can yield impressive results without overwhelming your budget. Even for a […]
![Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]](https://www.ballantine.com/wp-content/uploads/2018/01/1200X628Ballantine_1-840x430.png)
Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]
While having a solid digital marketing campaign is a must for any company these days, it’s important to remember that print marketing isn’t dead. In fact, a well planned and executed direct mail marketing campaign can take your company’s success to the next level. This form of marketing isn’t something you’ll want to jump into […]
Maximizing Your Materials: Tips For Choosing The Best Direct Mail Paper
While it may sound counterintuitive, the rise of digital marketing has the potential to bring about a renaissance in direct mail. When the vast majority of customers’ experiences are digital, direct mail stands out, making them more likely to remember your brand. But that doesn’t mean all direct mail tactics are equally effective. In order […]
Here Are The Top 5 Website Conversion Rate Secrets
Is increasing your website conversion rates one of your company’s biggest goals? It should be. When combined with robust search engine optimization, increasing your conversion rate will help take your business to the next level. Here at Ballantine, we have been helping our clients create effective and innovative marketing campaigns for over 50 years. We’ve […]
The Interesting Innovations in Direct Mail [Infographic]
Innovations in Direct Mail Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail innovation has evolved and progressed. This age-old advertising format has had some pretty […]
Your Guide to Trigger-Based Direct Mail Best Practices
Customers today interact with brands across a wide variety of preferred platforms. They engage with them actively on social media, read emails, and also flip through their mail to find information about business openings and the latest sales. Marketing personalization can be an important part of this puzzle: helping brands reach out to their customers […]
Everything You Need To Know About USPS Informed Delivery
Direct mail campaigns offer brands a consistent and effective means of contacting customers and have been shown to offer customers a higher degree of personalization than they receive from other marketing options. 69 percent say that they view mail as being more personal than the internet. The platform also works across all age groups. For example, […]
How Video Direct Mailers Create a More Modern Direct Mail Experience
The human brain processes visuals 60,000 times faster than text, and a single minute of video content is considered equivalent to 1.8 million words. This means that learning to incorporate video into direct mail design provides organizations with a reliable, efficient means of engaging with prospects and encouraging them to learn more about the organization. […]