If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a […]
Meet us at Fundraising Day in New York!
An estimated 85 percent of decision-makers say that attending trade shows saves them time and money when they need to evaluate vendors. At Ballantine, we always look for ways to better engage with our clients and prospects who want to find a new marketing partner. We will be setting up our display at Fundraising Day […]
Using Custom Window Envelopes To Get A Better Response Rate
Curiosity. It’s why we buy “mystery boxes” or “grab bags”, why kids love piñatas so much and why we wrap presents for birthdays and holidays. For marketers, one of the best things you can do to move a prospect a step further into your funnel is to pique their interest or trigger their curiosity. We […]
Finding The Best Supporter Cards For Your Needs
Whether you’re raising money for schools, civic groups, charitable causes, or any other organization or initiative, you want to get the most bang for your buck. Supporter cards are a great way to raise money while offering something concrete to supporters that makes them feel proud to be apart of your organization as a donor. […]
Why You Can’t Miss The Next TEDx “Passion” Event
Greetings from Asbury Park, NJ! That’s not just a Bruce Springsteen album; it’s a standing invitation to everyone with an interest in Ideas Worth Spreading. The people of Asbury Park have long sought to spread good ideas, which is why TEDx chooses the town as the site of its largest event on the East Coast. […]
Finding Direct Mailing Lists: What You Need To Know
There is no denying the power of a well-executed direct mail campaign. Even in today’s increasingly digitized world, studies find that about 50% of consumers still prefer to receive direct mail than digital mail—so if your business or organization doesn’t currently have a print marketing campaign in place, now is the time to get one […]
3 Tips for Making Your Direct Mail Look High-End on a Budget
Direct mail marketing can be extremely effective for businesses of all sizes and industries, but for businesses on a budget, recent increases in postage rates and printing costs can make achieving a high-end look difficult. At the same time, sending out direct mail postcards and other materials that have a high-end, luxurious look and feel […]
![This Is What You Can Expect To See In Color Design This Summer [Infographic]](https://www.ballantine.com/wp-content/uploads/2018/03/1200X628Ballantine_5-840x430.png)
This Is What You Can Expect To See In Color Design This Summer [Infographic]
The human brain processes visuals 60,000 times faster than text. What people see in images allows them to make associations faster than even the most engaging written content. Images, therefore, can have a tremendous impact on prospective customers. They can influence buying decisions and help people create certain associations with brands. As trends emerge throughout […]
Vying For Visibility: Your Guide To Building Brand Awareness Online
When it comes to advertising, half the battle is getting noticed. Only once consumers know who you are and what you sell can you market your products to them. Given that 3.5 billion online searches are conducted every day, there’s no better place to build visibility than the Internet. The following strategies will help you […]
Postal Prudence: The Benefits Of Commingling For Direct Mail Services
As any company using direct mail marketing will know, postal rates can make or break your operation. When the US Postal Service raises its prices, the cost of advertising goes up. The more people you market to and the more spread-out they are, the harder it is to swallow this cost increase, leading many companies […]