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Direct Mail List Rentals for Acquisition Work?   Acquisition is super important … which means that a good list can be worth gold! It’s helpful for segment marketing and helps a direct mail campaign perform to the max. That said, renting a list and seeing results is not a simple, one-and-done strategy. There’s a lot to consider—and […]

Do millennials respond to direct mail marketing? They do! It’s time to dispel the myth that millennials only want digital. It’s time to dispel the myth that millennials only respond to digital marketing. Truth is that millennials are actually taken by a piece of snail mail that arrives in their mailbox. According to a recent […]

Inkjet has introduced a new high-speed variable printer. This industrial printer can greatly reduce the costs of a direct mail campaign, through its quick turnaround time and non-toner-based system. In the direct mail marketing industry, it is important to keep up with new technologies to save clients time and money. With that in mind, here […]

Direct mail is a successful advertising tool when you use it properly. Simply mailing out advertising materials to everyone in a specific area will more than likely result in the ads being tossed in the trash. The best practice for retargeted direct mail is to find a way to use online searches to focus on […]

What requirements are needed to commingle mail? Commingled Direct Mail offers you many cost and time-saving advantages and opportunities to connect with your target customers. That’s why it’s important to learn the ins-and-outs of commingling to enhance your marketing opportunities. When it comes to managing your direct mail budget, you’re at the mercy of the […]

  To Get Local Traction for Your Business Every Door Direct Mail (EDDM) is a cost-effective way to generate leads and get local traction for your small, home services business.  A United States Post Office-authorized direct mail service, EDDM helps your business deliver marketing mail to every mailbox in targeted postal routes within a specific […]

How much does direct mail cost? Direct Mail: A Personal Way to Send Your Marketing Message Direct mail advertising works. In fact, it provides a personal way to reach your customers…and it can be used alone or as a complement to your digital and content marketing initiatives. There are many types of direct mail, and […]

Anyone involved in direct mail marketing should pay special attention to all external events affecting the industry. This especially applies to new laws and policies created to address issues affecting the United States Postal Service. Speaking of which, a sweeping bipartisan bill was just passed in the House and moves on to the Senate that […]

When it comes to new donor acquisition, there are plenty of tactics that can be used. However, since there are so many, this makes it more difficult to not choose the wrong ones. At Ballantine, we go above and beyond to ensure that small businesses and organizations are able to make the best decision to […]