Many marketing experts are touting “Integrated Marketing” as the approach to take when developing a marketing strategy, and this can be a very effective game plan. If you’re a company that has historically relied on direct mail as your marketing workhorse, you know that direct mail is still a trusted and reliable tool in a […]
A Quick Rundown on Digital Printing
Design and printing of direct marketing pieces have come a long way, but the advent of digital printing solutions have really made the most impact on the industry over the last decade. Offset printing and other traditional print processes still play a huge role in the direct marketing world. That being said, digital printing is […]
Increase the Effectiveness of Your Message with Targeted Email Lists
While occasionally you do want to send a common email to your entire distribution list, sending specific messages to targeted email lists can be more effective because each of your prospects are seeing the most relevant messages, and messages they are most likely to respond to. A great tactic to add to your marketing campaign […]
Use Bulk Email Marketing Services to Ensure Your Message is Read
Email is one of the fastest ways to get a message out to a prospect list, but can have a lot of quirks in development. As an example, say you’re sending a postcard mailer to your direct mail list. While you could theoretically personalize the content, the postcard itself is the same size and shape, […]
Keeping Your Message Consistent With Multi-Channel Marketing
Multi-channel marketing is the process of using multiple “channels”, or marketing media, to reach customers. A channel can be anything from a brick and mortar store front to email marketing, direct mail, catalogs, TV commercials, trade shows, social media, and so on. The benefit of a multi-channel marketing approach is that different channels attract different […]
Using Flyer Printing Services to Expand the Reach of Your Message
The simple flyer is one of the most basic options in a marketing toolbox, and flyer printing services can help you create effective flyers for your business. Flyers are printed on standard letter-sized paper, often just black text and images on colored paper. This simplicity minimizes the cost and labor required to create them, and […]
Use PURLs to Catch Your Prospect’s Eye
Personalized URLs, or PURLs, are now an important strategy in both email and print marketing to deliver personalized content to potential customers. Implementing PURLs involves creating a specific landing page for each recipient in your campaign. The PURL itself can then be included in email marketing messages or on personalized print media. PURLs can be […]
5 Tips for Successful Tri Fold Brochure Printing
The tri-fold brochure is the workhorse of print marketing media. Nearly every business uses the tri-fold brochure in some way, such as a menu of services, or as an efficient mailer because they easily fit into a #10 envelope. Because a tri-fold brochure template is so easy to create, it’s quite easy to create a […]
The Benefits of a Personalized URL Redirect
If you’re thinking about testing a personalized URL (PURL), but you’d prefer a more simple and less expensive way to slowly back your way into the technology…or if you’re looking for a way to add more tracking and transparency to your direct mail campaigns, this post is for you. A Standard PURL Involves: Personalized URLs […]
Digital Printing Allows You to Personalize Your Direct Mail Media
Historically, marketers had to rely on traditional printing methods, such as offset printing, to put their direct marketing material into print. While offset printing provides a high quality image, the process requires plates to be made for each piece to be printed. Digital printing processes and large format/volume laser and inkjet printers have given marketers […]