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Making the most of a direct mail campaign definitely takes time and thought. There are four key components of a successful mailing: your direct mail creative brief, the format of your correspondence, your offers or incentives, and your mailing list. So why are these elements so important and how can you get them to work […]

Yes, 3-D printing is not ink on paper—and it’s not a service we currently offer at Ballantine—but the technology is fascinating and we wanted to write about it. In the very recent past, we’ve left behind a world where the only way to listen to music was to buy it at a record store or […]

In a digital world, some businesses question the effectiveness of direct mail marketing. In reality, the advantages of direct mail marketing are more effective than ever when properly targeted. In an October, 2012, article, The B2C business site says, “Bias towards direct mail marketing as obsolete or out of touch must be cast aside. . […]

In order for a direct mail marketing campaign to be effective you should see new customers, a return of old customers or an increase in repeat customers.  Additionally, you should realize bigger returns on your direct mail campaign investment.  If you structure your campaign more effectively you will increase the odds of your direct mail campaign being […]

There are many ways to contact your customers or prospects these days, from direct mail campaigns to email to social media and more. Something you may have heard of and or not really understood are personalized URLs. PURLs, as they are known in alphabetic shorthand, are unique, personalized web addresses created specifically for each recipient […]

Marketing creative often focuses on pieces that are small and can be handled or sent through the mail.  However, sometimes big is the way to go when you want to get noticed.  Large format printing allows marketers to design and produce very large pieces that can literally increase visibility of your company and promotions. Large […]

In our white paper 2012 Direct Marketing Trends, one of the topics we discussed was the staying power of direct mail. Direct mail has been a marketing workhorse for several decades, consistently providing a good return on investment (ROI) for companies of all sizes. Hamilton Davison, president-executive director of the American Catalog Mailers Association said, […]

Many marketing experts are touting “Integrated Marketing” as the approach to take when developing a marketing strategy, and this can be a very effective game plan. If you’re a company that has historically relied on direct mail as your marketing workhorse, you know that direct mail is still a trusted and reliable tool in a […]

Design and printing of direct marketing pieces have come a long way, but the advent of digital printing solutions have really made the most impact on the industry over the last decade. Offset printing and other traditional print processes still play a huge role in the direct marketing world. That being said, digital printing is […]

While occasionally you do want to send a common email to your entire distribution list, sending specific messages to targeted email lists can be more effective because each of your prospects are seeing the most relevant messages, and messages they are most likely to respond to. A great tactic to add to your marketing campaign […]