While younger marketers may not remember a time before web metrics, massive online impression numbers and digital KPIs, print marketing has been successfully solving business problems for hundreds of years. While underlying motivations to purchase have shifted only slightly over the years, print marketing has evolved from very modest flyers in the early 1400s to […]
Rally Awesome Supporters With These 7 Campaign Materials
You’ve seen the effect of the recent Presidential campaign on social media, but the offline components of keeping your voting base fired up are every bit as important — or more so. From rally signs and posters to postcards and flyers, volunteers from all political parties are looking for ways to encourage their loyal base […]
The Ultimate Guide To In-Store Display Advertising
There’s no doubt that online retailing is increasing in importance year-to-year, but some 2015 research suggests that traditional brick and mortar stores remain highly relevant and perhaps dominant within the retail market. So much that even massive online retailers such as Amazon are now opening physical stores. The survey suggests that 87% of consumers are […]
Why Your Business Needs To Consider Large Format Printing
Why Use Large Format Printing? Successful marketers have always known that a customers’ buying decision is initially based on their emotion rather than a detailed analysis of the benefits of a certain product or service. There is also considerable evidence that the human brain is far more emotionally responsive to visual stimuli than to those […]
How To Build Your Brand With Print Media
Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness. It’s important to understand that building a brand is not the same as simply marketing products or services. It’s perfectly possible to succeed in business by selling […]
7 Reasons To Include Direct Mail In Your Marketing Mix
It’s often said that the rise of online and digital marketing has killed off traditional direct mail and print marketing. This is far from the case. While it’s true that the total number of promotions has declined, there is a good reason why many business owners are still using direct mail as an important […]
4 Direct Marketing Mailing Must-Dos
With the ever increasing hype surrounding online and particularly social media marketing, it might be easy to conclude that traditional direct mail campaigns have had their day. But they continue to be widely used by marketers for the very good reason that when properly planned and executed they can still deliver a great return on […]
Here’s What The Best Direct Mail Advertising Companies Can Offer
When considering different direct mail advertising companies, you want to make sure you do your homework. You want to find out what the best direct mail advertising agency will be for you and your business. It’s imperative that this company not only be a fit based on rates, but also in terms of attention to […]
The Ultimate Guide to the Eye-Catching Relationship Between Powerful Words and Direct Mail
Quick Summary Prepare yourself for an in-depth look at how words can be powerful and how that power can impact direct mail campaigns. Learn what makes a word powerful and the elements that make a word trend one minute and disappear as the next words come into the spotlight. Take a clear look at direct mail […]
With an Effective Marketing Plan, Do Customer Loyalty Programs Really Work?
What is a Customer Loyalty Program? A customer loyalty program is a program that offers rewards and incentives to those who frequent specific businesses. This program can give customers access to new products, sales coupons and free merchandise. By providing their personal information to the company, customers typically receive an ID or membership card […]