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Do I Need Direct Mail for My Online Company?  

Do I Need Direct Mail for My Online Company?  

If you own an online business, there’s a good chance that the majority (or maybe even all) of your marketing efforts are focused online. After all, it makes sense…right? What you might not realize is that incorporating direct print mail into your marketing strategy can yield impressive results without overwhelming your budget. Even for a […]

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Why Redesigning Your Website is the Best Option

Why Redesigning Your Website is the Best Option

For many businesses, the company website is the very first interaction a potential client or customer will have with the brand—and you know what they say about first impressions. If it’s been awhile since you’ve revisited your website design, now is a great time to consider a total redesign as a means of improving your […]

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Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]

Direct Mail Marketing Campaign Mistakes To Avoid [Infographic]

While having a solid digital marketing campaign is a must for any company these days, it’s important to remember that print marketing isn’t dead. In fact, a well planned and executed direct mail marketing campaign can take your company’s success to the next level. This form of marketing isn’t something you’ll want to jump into […]

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This is How to Create Email Segments in MailChimp

This is How to Create Email Segments in MailChimp

You’ve built a database of contacts whose demographics and needs vary significantly; now how do you use that list to ensure the right messages get to the right contacts? Here, we’ll introduce you to email segmentation in MailChimp and show you how to do it so you can send every contact the content that’s most […]

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This Is What You Need to Look For In A Programmatic Marketing Platform in 2018 [Infographic]

Over the next few years, programmatic advertising is projected to grow exponentially, with major brands like P&G setting goals of buying 70-75 percent of their digital advertising through programmatic systems. Forrester projects that this system of advertising will be responsible for the majority of budget spent on digital advertising in the next few years. It […]

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