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Building Strong Brands for Boring B2B Products

© Rawpixel - Fotolia.comPipe joints. Printer paper. Wires. While not the most exciting products, they are crucial, often repeat, purchases for companies. But just because your product seems boring on its face, a brand can help it take on a life of its own, highlighting the benefits of your products over your competitors’, ensuring that your brand is the one that your B2B customers ask for by name.

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The History of Direct Mail Marketing

© Pixelbliss - Fotolia.comHere’s some light reading, but interesting nevertheless. If there are parts we left out, but should have included, please contribute in the comments section.

For most of us, there was never a time when we didn’t receive mail to our homes. Even as children, we would run out to the mailbox on our birthdays or pick it up from the floor by the mail slot. The fact that there was a time before mail doesn’t even cross our minds.

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Integrating Copy and Design: The Sum is Greater Than The Parts

© matitadigitale - Fotolia.comCreative teams work in pairs, and behind every great ad is a strong copy and art direction team. Effective ads must combine great visuals with compelling copy.

In this article, we’ll help you understand how the art director and copywriter combine their own talents to create award-winning work.

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Showrooming – The Brick and Mortar Dilemma

© Frédéric Massard - Fotolia.comToday’s blog post is a bit different than most of our typical direct marketing articles. From time to time, we like to inject our blog with unique business or marketing related content to keep things fresh and interesting.

So that being said, have you heard the term “showrooming”? If not, continue reading…

The increasing number of people switching to online shopping is quite alarming for those who carry out brick-and-mortar retail operations. Over the years, more people have started preferring virtual markets, making it extremely difficult for brick-and-mortar retailers to keep afloat. However, an even more alarming scenario that these retailers are now faced with is the practice of “showrooming”, which is responsible for putting these retailers under an overwhelming threat of losing their customers to retailers.

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How Furniture Today Boosted Direct Mail Response by 500%

We have a direct mail case study to share with you that features our B2B client, Furniture Today. Last year, direct mail wasn’t working for them. And then this year, they tested new creative and lists and boosted response rate by 500%. Want to learn how? Keep reading!

furniture today

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