Integrating Copy and Design: The Sum is Greater Than The Parts

© matitadigitale - Fotolia.comCreative teams work in pairs, and behind every great ad is a strong copy and art direction team. Effective ads must combine great visuals with compelling copy.

In this article, we’ll help you understand how the art director and copywriter combine their own talents to create award-winning work.

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Showrooming – The Brick and Mortar Dilemma

© Frédéric Massard - Fotolia.comToday’s blog post is a bit different than most of our typical direct marketing articles. From time to time, we like to inject our blog with unique business or marketing related content to keep things fresh and interesting.

So that being said, have you heard the term “showrooming”? If not, continue reading…

The increasing number of people switching to online shopping is quite alarming for those who carry out brick-and-mortar retail operations. Over the years, more people have started preferring virtual markets, making it extremely difficult for brick-and-mortar retailers to keep afloat. However, an even more alarming scenario that these retailers are now faced with is the practice of “showrooming”, which is responsible for putting these retailers under an overwhelming threat of losing their customers to retailers.

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How Furniture Today Boosted Direct Mail Response by 500%

We have a direct mail case study to share with you that features our B2B client, Furniture Today. Last year, direct mail wasn’t working for them. And then this year, they tested new creative and lists and boosted response rate by 500%. Want to learn how? Keep reading!

furniture today

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4 Ways To Capture More Leads For Email Marketing

© tashatuvango - Fotolia.comOne of the key strategies for business and marketing success is to keep your customers in the loop or draw them in with exclusive offers via email. To grow your business online, having a list of leads who have agreed to receive emails from you is crucial to your success. However, getting people to agree to let you send them emails is not as easy as you might think; it goes far beyond putting up a sign-up form on your website. To help you get as many email subscribers as you can, here are four proven tips experts in this field highly recommend.

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Boosting Direct Mail Response Using Personalized URLs

© mindscanner - Fotolia.comWe’ve all heard the story: Customers won’t entertain any advertisements that don’t pop up on their smart phones. Direct mail is dead. Publishing is over. Finished. Done.

Fortunately for us all, that story is a fiction.

Customers, on average, are processing literally thousands of advertisements  that come before their eyes every day. Despite the overwhelming amount of ad content to digest, customers still yearn for some kind of better engagement.

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