April 30th, 2013 | Posted inPrinting News
Yes, 3-D printing is not ink on paper—and it's not a service we currently offer at Ballantine—but the technology is fascinating and we wanted to write about it.
In the very recent past, we've left behind a world where the only way to listen to music was to buy it at a record store or turn on the [Read More]
March 26th, 2013 | Posted inDirect Marketing Videos
We just recorded another video. Our goal is one per month -- and so far we've been able to keep on pace in 2013.
Today's video is about personalized URLs. The traditional way of using PURLs is:
PURL --> Landing Page --> Thank You Page
Well, in the video below, we introduce you to another application [Read More]
March 20th, 2013 | Posted inPostal News
When you think of efficiency, you may not think of the U.S. Postal Service. However, throughout most of its history, the postal service has provided exactly what was needed—timely delivery of mail and packages across the country at a relatively low cost.
Founded in 1775 by Benjamin Franklin, the [Read More]
March 8th, 2013 | Posted inMailing Tips & Advice
An accurate mailing list of current customers is a goldmine for the sales and marketing department in any company. Keeping mailing lists up to date and accurate is important to maintain their usefulness. These lists are important as they provide leads for sales, a group for testing new products and a [Read More]
February 27th, 2013 | Posted inDirect Marketing Videos
Address label packages are very popular amongst the non-profit community, but they can be applied -- more or less -- to almost any industry.
In today's video, we discuss two different options for printing the form that carries the address labels. And there are a couple of bloopers at the end!
Your [Read More]