4 Ideas to Make Your Next Direct Mail Package Stand Out

  Direct mail can be a highly effective means of attracting customers, building brand recognition, and enticing people to learn more about your organization. A survey of US recipients found that 59 percent of people enjoy receiving postal mail from brands about new products and 56 percent find that print marketing is the most trustworthy. […]

In a world seemingly dominated by digital media, direct mail has the ability to add unique elements of personalization to marketing strategies, capturing the attention of prospects and past customers while encouraging them to convert. Seventy percent of Americans say that they find mail to be more personal than what they read on the internet. […]

The world of digital marketing is changing. The ever-growing, ever-deepening and ever-valuable paradigm shift caused by smartphone access has forced providers to rewire their approaches. Is it a cause for concern? No. That said, you’ll need to stay on you’re A-game. Already, digital marketers are falling off the industry’s speeding bandwagon. If you want to […]

There are a number of moving parts involved with developing direct mail and other print marketing materials. In fact, design and content are not the only factors that can impact your response or conversion rates. The printing process impacts the look, feel, and quality of the printing materials, and the decisions you make during this […]

Are you making the right first impression with your potential customers? Your print marketing materials are often the first thing that a lead will see, serving as an introduction to your company. It is important that your company has control over how you present your brand to the world. Choosing effective marketing materials for your […]

Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you are closely related to the brand, product, or service that […]

The holiday season is a busy time for your print vendor, who is working harder than Santa’s little elves to fulfill large print orders just in time for the holidays. Here are 5 direct mail printing tips that will help ensure your campaigns are executed smoothly, without delays and at a quality level that would […]

While digital marketing tends to steal the spotlight with its up-and-coming trends, print marketing has quietly taken the role of consistent, and often necessary, performer. Ballantine continues to appreciate print marketing and the medium that played a crucial role in the company’s beginnings. Our family-owned and operated business started in 1966 when print marketing was […]

While younger marketers may not remember a time before web metrics, massive online impression numbers and digital KPIs, print marketing has been successfully solving business problems for hundreds of years. While underlying motivations to purchase have shifted only slightly over the years, print marketing has evolved from very modest flyers in the early 1400s to […]

You’ve seen the effect of the recent Presidential campaign on social media, but the offline components of keeping your voting base fired up are every bit as important — or more so. From rally signs and posters to postcards and flyers, volunteers from all political parties are looking for ways to encourage their loyal base […]