International Reading Association

Project Details:

This project for International Reading Association involved a creative re-brand for one of their catalogs that we also printed and mailed.

International Reading Association is a nonprofit association focused on worldwide literacy. They have more than 56,000 members and offer a wide range of resources and activities.

This full-size catalog that we designed, printed and mailed for IRA was their first step into re-branding with a new vibrant and energetic look. The goal of the catalog was to increase sales and build awareness among educators. It also promoted the association and their educational resources.

  • Client: International Reading Association
  • Channel: Creative, Direct Mail
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