Christopher & Dana Reeve Foundation

Project Details:

We handled the creative, printing and mailing on this #10 direct mail package for Christopher & Dana Reeve Foundation.

The simple letter and tear off Business Reply Card (BRE), along with a “teaser” on the outer envelope, created a direct approach.

Denna’s story combined with personalization on the letter and reply card was part of the strategy to reach readers on an emotional level.

  • Client: Christopher & Dana Reeve Foundation
  • Channels: Creative, Direct Mail
READY TO GET STARTED WITH BALLANTINE?