Christopher & Dana Reeve Foundation

concept of print

Project Summary

We handled the creative, printing and mailing on this #10 direct mail package for Christopher & Dana Reeve Foundation.

The simple letter and tear off Business Reply Card (BRE), along with a “teaser” on the outer envelope, created a direct approach.

Denna’s story combined with personalization on the letter and reply card was part of the strategy to reach readers on an emotional level.

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