Video seems to be almost everywhere today, and customers want more. Forty three percent of people say that they want to see more video content from brands. The value of this form of advertising also becomes clear from the marketer’s standpoint– 51.9 percent of marketers say […]
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In 2016, holiday sales increased over 4 percent, surpassing projections of $655.8 billion to reach an incredible $658.3 billion. That holiday season also saw a 12.6 percent increase in non-store sales, which reached $122.9 billion. During the incredibly popular shopping time between Thanksgiving and Christmas, brands […]
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There’s no denying the important role social media plays in the lives of today’s consumers. With nearly 70% of the United States population active on at least one social media platform, it’s more important than ever for businesses to use social networking to their advantage. Specifically, […]
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If you’re in charge of advertising or marketing at a senior living facility, you may have overlooked the importance of one of the most vital marketing assets out there: your retirement community website. What many people don’t realize is that, these days, nearly 80% of the […]
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Social media marketers rely upon content curation as part of their social media strategy. Not only does it help support a campaign with third party validation, but it can build a company’s brand. Take advantage of three benefits of content curation to achieve social media marketing […]
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When you work with Ballantine you have access to a complete range of print and digital marketing services, so you’ll have the advantage of dealing with a single source for every aspect of your program.
