Digital Marketing

Must-Know Digital Marketing Tips for Nonprofits  

Must-Know Digital Marketing Tips for Nonprofits  

Staying ahead of the ever-changing digital marketing landscape can be a challenge if you’re not sure what to look for and don’t have the funds to hire an in-house social media specialist. Facebook and other social media platforms are continually updating their algorithms and policies. Before you know it, your top digital marketing strategy no […]

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Why Redesigning Your Website is the Best Option

Why Redesigning Your Website is the Best Option

For many businesses, the company website is the very first interaction a potential client or customer will have with the brand—and you know what they say about first impressions. If it’s been awhile since you’ve revisited your website design, now is a great time to consider a total redesign as a means of improving your […]

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This is Why Your Non-Mobile-Friendly Website is Costing You Money

This is Why Your Non-Mobile-Friendly Website is Costing You Money

If you’ve spent any amount of time trying to access websites that are not responsive, you know first-hand just how frustrating this can be. Hopefully, if you have a website of your own, you’ve taken the time to conduct usability testing and ensure that your design is as responsive as possible across all devices, including […]

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What Does the Facebook Newsfeed Update Mean For Social Media Marketing?

What Does the Facebook Newsfeed Update Mean For Social Media Marketing?

In terms of getting your message in front of the widest possible audience on social media, Facebook is still incredibly hard to top. As of 2017 it still averages roughly two billion active users per month, with the average user checking in an incredible eight times per day according to a study conducted by comScore. […]

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This is How to Create Email Segments in MailChimp

This is How to Create Email Segments in MailChimp

You’ve built a database of contacts whose demographics and needs vary significantly; now how do you use that list to ensure the right messages get to the right contacts? Here, we’ll introduce you to email segmentation in MailChimp and show you how to do it so you can send every contact the content that’s most […]

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This Is What You Need to Look For In A Programmatic Marketing Platform in 2018 [Infographic]

Over the next few years, programmatic advertising is projected to grow exponentially, with major brands like P&G setting goals of buying 70-75 percent of their digital advertising through programmatic systems. Forrester projects that this system of advertising will be responsible for the majority of budget spent on digital advertising in the next few years. It […]

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SEO Trends in 2018  

SEO—15 or 20 years ago, these were simply three random letters of the alphabet. Today, they’ve combined to produce some of the most powerful and imperative marketing the world has ever known. How did it happen? SEO stands for search engine optimization. In short, it’s a measure of how good you can get in with […]

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3 PPC Strategies and Trends You Need To Know About In 2018

PPC strategies evolve at an extremely rapid pace, but it pays to keep up. The secret to standing above the competition often depends upon understanding the latest PPC advertising innovations. Here’s our roundup of coming online trends and PPC strategies you can use to succeed. The methods highlighted here can work across all industries. Your […]

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How to Create the Best Digital Marketing Campaigns

How to Create the Best Digital Marketing Campaigns

Like most annual New Year’s resolutions, creating the best holiday marketing plan can get lost in the fast pace and immense distraction that busy holidays bring. Your solution: get started now–with inspiration from the best digital marketing campaigns, tactics, and email marketing campaigns seen this year. Tell Your Story, Share Your Passions, Include Humor Purchasing […]

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What Is a Chatbot And How Can It Benefit My Business?

What Is a Chatbot And How Can It Benefit My Business?

Chatbots have quickly become a hot topic of conversation as major companies like Facebook have begun to adopt them. They have also become increasingly prevalent across a variety of ‘personal assistant’ devices, such as the talk chatbot entities that live in the Amazon Echo, Google, Microsoft, and Apple devices. In 2017, an estimated 35.6 million […]

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3 Expert Digital Business Trends For The Manufacturing and Industrial Industry That You Need to Know

3 Expert Digital Business Trends For The Manufacturing and Industrial Industry That You Need to Know

Like all business sectors, the industrial and manufacturing industries have not been left behind in the digital revolution. An estimated 94 percent of B2B buyers report that they use the internet to search before deciding what to purchase. Considering that many organizations in the industrial and manufacturing sector will be targeting these prospects, the value […]

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5 Huge Reasons You Need to Be Using SEO For Lead Generation

5 Huge Reasons You Need to Be Using SEO For Lead Generation

Having a solid search engine optimization (SEO) strategy can make all the difference when it comes to the success of your business, regardless of whether you have a brick-and-mortar business or an online service. Specifically, a sound SEO strategy can help improve your company’s lead generation efforts without the need for a huge marketing budget. […]

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How to Improve Your Website's Ranking on Google

How to Improve Your Website Ranking on Google

An estimated 81 percent of customers and 94 percent of B2B buyers report that they perform research online before making a purchase. The ranking of your content and the visibility you receive on the SERP (Search Engine Results Page) directly impacts how many of your potential customers hear about you before they make a buying […]

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How to Increase Brand Awareness With a Community of Bloggers

How to Increase Brand Awareness With a Community of Bloggers

Influencer marketing is your ticket to the next level of outreach and awareness, regardless of the level you occupy now. Vloggers and other influencers are the single strategy that has grown regardless of industry or scale. 84% of marketers used a blogger in 2016. 59% of brands will increase their budgets to pay influencer marketers. […]

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The Secrets to Successful Video Content in Digital Marketing

The Secrets to Successful Video Content in Digital Marketing

Video seems to be almost everywhere today, and customers want more. Forty three percent of people say that they want to see more video content from brands. The value of this form of advertising also becomes clear from the marketer’s standpoint– 51.9 percent of marketers say that video produces the best ROI. 51.9% of marketers […]

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How to Boost Holiday Sales By Preparing Your Digital Marketing Now

How to Boost Holiday Sales By Preparing Your Digital Marketing Now

In 2016, holiday sales increased over 4 percent, surpassing projections of $655.8 billion to reach an incredible $658.3 billion. That holiday season also saw a 12.6 percent increase in non-store sales, which reached $122.9 billion. During the incredibly popular shopping time between Thanksgiving and Christmas, brands have the opportunity to drive high amounts of revenue […]

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Snapchat and Your Business: Should You Be Utilizing It?

Snapchat and Your Business: Should You Be Utilizing It?

There’s no denying the important role social media plays in the lives of today’s consumers. With nearly 70% of the United States population active on at least one social media platform, it’s more important than ever for businesses to use social networking to their advantage. Specifically, the Snapchat app is one social media platform that can […]

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How to Appeal to Seasonal Social Trends in the Digital World

How to Appeal to Seasonal Social Trends in the Digital World

For businesses of all sizes, it’s common to notice seasonal trends when it comes to web traffic performance and even social media engagement. And while “seasonal” trends can refer to trends that literally change with the seasons, they can also refer to trends that shift with national events and even holidays. By anticipating seasonal trends […]

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Google Amp connecting you with a customer

Everything you need to know about Google AMP

Forty percent of customers say that they will click off a website if it does not load within 3 seconds and mobile internet usage has surpassed desktop internet usage. Customers like fast websites, and Google has been working to provide this ideal experience for them. In 2015, this led to the introduction of accelerated mobile […]

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The Most Important Marketing Asset For Your Retirement Community

The Most Important Marketing Asset For Your Retirement Community

If you’re in charge of advertising or marketing at a senior living facility, you may have overlooked the importance of one of the most vital marketing assets out there: your retirement community website. What many people don’t realize is that, these days, nearly 80% of the “Baby Boomer” generation spends time on the Internet each […]

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3 Benefits of Using Curated Content In Your Social Media Marketing Strategy

Social media marketers rely upon content curation as part of their social media strategy. Not only does it help support a campaign with third party validation, but it can build a company’s brand. Take advantage of three benefits of content curation to achieve social media marketing objectives.   1. Content Curation Provides Third Party Validation […]

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3 Digital Marketing Tactics Your Tech Company Needs Today

3 Digital Marketing Tactics Your Tech Company Needs Today

Digital marketing techniques can move the needle forward. Your technology company can gain new leads and establish thought leadership with the strategic use of digital marketing. Learn how digital marketing can help achieve business objectives and improve revenue.   1. Benefit from Content Marketing Tech companies large and small use content marketing as part of […]

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5 Benefits of Digital Marketing for Manufacturing Companies

5 Benefits of Digital Marketing for Manufacturing Companies

For manufacturers, digital marketing is a cornerstone of connecting with consumers and encouraging them to make a purchase. Customers today expect their favorite brands to be active on at least three to four different social sites. People today value these opportunities to personally connect with brands. Thus, providing a quality experience for customers through digital […]

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The Roadmap to Effective B2B Marketing

The Roadmap to Effective B2B Marketing [Infographic]

At their core, B2B marketing and traditional direct-to-consumer marketing are quite similar. After all, business purchasers are people, too! They have their own wants and needs, and as a marketer, your job is to convince them that your company is best positioned to satisfy them. Despite this, you cannot afford to run a B2B marketing […]

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What Your Company is Missing Out on Without Marketing Automation

What Your Company is Missing Out on Without Marketing Automation

The majority of Fortune 500 Companies use marketing automation for good reason. It has been shown that marketing automation offers businesses remarkable ROI. B2B Marketing and Research reported that: After a single year of using marketing automation, 32 percent of businesses saw an increase in revenue. The percentage increased to 40 after year two. Can […]

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Does Social Media Marketing Work for the Toy Industry?

Does Social Media Marketing Work for the Toy Industry?

The digital world dominates a significant portion of the modern consumer’s life cycle– an estimated 81 percent of shoppers say they do online research before buying a product. To effectively reach these online customers, brands need to understand how to leverage social media marketing. The various social media platforms serve an important role as the […]

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4 Reasons Why Your Brand Needs Engaging Content Marketing

4 Reasons Why Your Brand Needs Engaging Content Marketing

Content marketing has become one of the most popular approaches to digital marketing. In fact, according to the Content Marketing Institute, over 85 percent of brands are using this tactic to reach their leads and customers. So what’s all the hype about? Below, we’ll discuss why your brand needs to invest in engaging content marketing […]

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10 Undeniable Reasons Why You Need Digital Marketing

10 Undeniable Reasons Why You Need Digital Marketing

There once was a time when developing and implementing marketing campaigns meant running ads on television and radio, and placing print ads in newspapers and magazines. However, as the world of commerce moves more and more toward a digital marketplace, businesses now have the opportunity to expand their reach and connect with their target market […]

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7 Useful Social Media Tips And Tricks

7 Useful Social Media Tips And Tricks

When it comes to social media, one thing is clear – this powerful channel for communication and connection is here to stay! In fact, about 70% of the U.S. population uses at least one social networking site, and more than half use two. What’s more, the number of social media users worldwide is expected to […]

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B-SEO

How To Effectively Take Your SEO To The Next Level

Think about the last time you needed a product or service that you had not purchased before. Where did you turn to research your options and find local companies? There is a good chance that you may have started on Google or a similar search engine. This is the same journey that your customers take […]

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6 Ways To Increase Your Online Visibility In 2017

In today’s digital marketplace it is vital that brands focus on increasing their online visibility, especially if they want to remain competitive. Search Engine Optimization, or SEO, is an important part of increasing your online visibility. There is more that goes into optimizing your website and online profiles for search engines than just using keywords. […]

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The 3 Big Digital Marketing Trends That Emerged in 2016

As 2016 comes to a close, marketers are starting to make predictions about the upcoming digital trends for the new year. One of the best ways to do this is by looking back at the big digital marketing trends that made a splash in 2016. Below, we’ve put together a year in review to recap […]

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5 Valuable Holiday Advertising Tips to Maximize Sales

The holiday season is one of the most important times of the year for most businesses. With the shopping season in full swing, it is vital that brands work to maximize sales by taking a more strategic approach to their holiday advertising. But with so many ways to reach and engage your target audience, it […]

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5 Proven Ways Cyber Monday Has Taken Over Black Friday!

5 Proven Ways Cyber Monday Has Taken Over Black Friday!

Black Friday – just the mention of the shopping holiday can send some retailers into a frenzy. While Black Friday used to be the king of the holiday shopping season, Cyber Monday has now moved in to become a favorite among holiday shoppers.   Though Cyber Monday began as a way for smaller retailers to […]

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5 Awesome Mobile Marketing Tips & Tricks For Your Business

5 Awesome Mobile Marketing Tips & Tricks For Your Business

Mobile marketing is more than just a trend, it’s now a necessity. Mobile device use has exploded over the past decade and it’s showing no signs of slowing down. In 2013, there were about 4 billion mobile users. By 2017, that number is expected to be over 4.75 million. It’s not surprising, then, to learn […]

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How To Use Digital Marketing To Build Awareness Of Your Brand

How To Use Digital Marketing To Build Awareness Of Your Brand

As on online marketer or entrepreneur, one of the most important things to understand is that building your brand is not the same thing as making immediate sales.   Of course, it’s great if a Google, Bing or Facebook paid ad campaign does generate a quick Return on Investment (ROI), and with smart marketing and […]

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3 Awesome Insights on the Psychology of Social Media Sharing

3 Awesome Insights on the Psychology of Social Media Sharing

Social media is often the key to reaching your ideal audience. When we doubled an insurance agency’s web traffic and boosted their lead generation, social media was a key component to our strategy. The trick is convincing your audience to do the work for you by creating highly shareable social media content.   Psychology of […]

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Still Using HTTP For Your Business Website?

Still Using HTTP For Your Business Website? Here’s What You Need To Know

There are still many people who browse the internet to buy products or find information who do not notice whether the sites they visit are http or https.   And for website owners running personal blogs or other non-commercial sites, the differences between them may not matter much. But for businesses that need to collect […]

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5 Ways to Improve Your Website for Higher Google Rankings

5 Ways to Improve Your Website for Higher Google Rankings

A simple Google search for the key phrase search engine optimization yields more than 18 million results. So despite some reports to the contrary it clearly remains a hot topic, and for good reason. Businesses know that a prime position on the first page of Google search results still gives them the opportunity to attract […]

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Google AdWords PPC Extensions: Best Practices for Your Business

Google AdWords PPC Extensions: Best Practices for Your Business

  Google AdWords is one of the leading pay-per-click options for marketers, and has been throughout its history. The company is continually updating and improving on their advertising options. Their newer extensions programs, when used correctly, can help your business see tremendous marketing success.   Google Adwords PPC Extensions: How it Works   These extensions […]

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Twitter Introduces a Unique Targeting Campaign Based on New Emoji

Twitter Introduces a Unique Targeting Campaign Based on New Emoji Fun

Emojis are slowly taking over all forms of communication with a technological base. We send these symbols with text messages, birthday wishes on social media posts, and in funny blog articles that we write. There are a million and one ways that we manage to include emojis into our conversations each day. At this point, […]

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The New Google Artificial Intelligence (AI) Plan

Exciting News: How The New Google Artificial Intelligence (AI) Plan Will Change the Future of Your Searches

When consumers look to further their education on a particular company, product or service, they will go online and conduct a basic search. Their search engine of choice is often the search engine giant – Google. The decision to use Google stems from the fact that this search engine presents a reputation of providing top […]

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What you need to know about podcasts

What You Need to Know About Podcasts and How to Connect Your Business

Let’s talk about podcasts. This growing digital file medium tickles the ears of many a listener and proves valuable for your business. Through the ages, the power of the human voice to tell stories and transport us outside of our current reality has drawn a following. Today, the ability to use voice online enhances blogs, […]

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The Power of the Popular Hashtag: Uses and Best Practices

The Power of the Popular Hashtag: Uses and Best Practices

The hashed symbol of the hashtag confuses generations. For some, this symbol continues to represent “number” while it might mean “pound” for others. But, modern culture dictates yet another meaning and purpose for this tic-tac-toe board shape. The hashtag gains popularity and power as users understand what it is and the benefits of its use. […]

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What You Need to Know for Successful Social Media Business Marketing

What You Need to Know for Successful Social Media Business Marketing

Social media is a powerful tool for business marketing. However, many businesses are not taking advantage of it.  They see social media platforms on the news with things about the latest celebrity spats or business faux pas posted for everyone to see.  What many business owners don’t think about is all the positive things that […]

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Retargeting Guide - A Quick Guide to How and Why

Retargeting – A Quick Guide to How and Why

Only 2 percent of online shoppers become customers on their first visit to an online store. This fact does little to boost sales, not to mention profits. To grow a business’ customer base, retargeting brings back those window shoppers for a second look and proves to convert them to customers   What is Retargeting? This […]

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Your Guide to Google My Business and SEO

Your Guide to Google My Business and SEO

If you have a business in today’s world, you need to be present online. Some may feel that staying relevant on the Internet is tedious and requires a management team. With the growing worldwide web, it may be hard to stand out. Luckily, there are tools at your disposal to help you manage your business […]

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Best Practices For Using Gmail Advertising

Best Practices For Using Gmail Advertising

Google is rapidly growing in its market segment, with more than 900 million users worldwide. Businesses are finding that taking advantage of Google’s unique pay-per-click advertising program, AdWords, and strategically placing their ads in Gmail, are both increasing total page views along with the time users are spending on their individual Web sites. The First […]

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5 Keys For A Successful Social Media Campaign

5 Keys For A Successful Social Media Campaign

Is social media measurable? Maybe – if you know where to look. Instead of measuring hard data like return on social media investment, we use “soft metrics” like reach and frequency to determine the success of our social media campaigns. Here are 5 metrics you can begin to consider as you run your social media […]

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How to List Your Products with Google Shopping

How to List Your Products with Google Shopping

Google Shopping is a completely different experience from a normal Google Web search. Google might have made a name for itself with its free search engine, but have you ever thought about where it gets its money from? Nothing in this world is free – at least, that’s what they say. Google Web search is […]

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Mobile Marketing and Christmas Sales For 2015

Mobile Marketing and Christmas Sales For 2015

How are you optimizing your mobile marketing efforts to take advantage of the increase in holiday shopping? Mobile marketing around the holiday season depends heavily on text blasts sent strategically in order to help impulse shoppers find gifts for friends and family. In this article, we’ll show you why Christmas ‘tis the season for mobile […]

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5 Things You Must Include in Your Content Marketing Playbook

5 Things You Must Include in Your Content Marketing Playbook

You’ve heard it before: content is king. But with the changing Google algorithm, our content marketing efforts must change, too. And it all starts with great content. Here’s why:   1. The Rise of Content as a Service Content as a Service is a new field in content marketing. Instead of thinking of the work […]

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5 Ways to Drive Traffic to your Landing Page and Avoid Losing Sales

5 Ways to Drive Traffic to your Landing Page and Avoid Losing Sales

The landing page. This is the tried and true digital version of the classic sales letter. It is often torn apart through testing and optimization, reconstructed, retested, and torn apart again until sales begin to tick steadily upward. Anyone that cares about conversion rates uses landing pages — they’re the first, and hopefully only, page […]

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Have you Done Everything you Can to Grow your Email List?

Have you Done Everything you Can to Grow your Email List?

The business world moves a mile a minute. That’s why it’s never been more important to reach out to grab the attention of new customers and stay fresh in the minds of existing customers. Read on to find some best practices for maintaining and expanding your email list to help you stay connected to your […]

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Landing Pages and Direct Mail: Does the Font You Use Really Matter?

Landing Pages and Direct Mail: Does the Font You Use Really Matter?

Fonts: we all use ‘em. But how much of a difference does your choice of font make to the success of your advertising campaign? Making the right choice Fonts are the tapestry of language that underlies all of our communication in nearly any non-broadcast media. Technically, “fonts” are just the computer files that enable the […]

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3 Reasons Why You Can’t Overlook SEO on Your Website

3 Reasons Why You Can’t Overlook SEO on Your Website

It’s a fact: SEO professionals can spend thousands of hours a year managing a large site’s SEO. When you start digging into your Search Engine Optimization, the depth to which you can plumb your site’s content and the search engine possibilities are endless – limited typically only by your budget. On the other end of […]

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Why Your Business Needs a Digital Direct Marketing Plan

Why Your Business Needs a Digital Direct Marketing Plan

When considering a marketing plan, users of paid media often invest unilaterally: “We are running television ads,” or “We use exclusively digital marketing.” While many strategic considerations go into the media vehicle you select and the proportion of your budget allocated to that vehicle, it is generally regarded as a mistake to invest unilaterally in […]

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Selling a Story “Up The Chain” for Maximum Exposure

Selling a Story “Up The Chain” for Maximum Exposure

In today’s world, online PR is ruled by pageviews. If you can convince a publisher that your content drives traffic, you can get them to write up a post paying only lip service to the traditional role of journalism in order to capitalize on that traffic. The key to getting picked up by increasingly trafficked […]

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8 easy A/B tests for conversion rate optimization

8 Easy A/B Tests for Conversion Rate Optimization

One of the most important steps to a successful inbound marketing campaign is conversion rate optimization, which can help you maximize the ROI on every marketing dollar you spend. There are typically two ways to increase the number of sales you’re making through your landing page: increase traffic or increase conversions. Increasing traffic can be […]

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Create an Email Marketing Campaign that's Worth Forwarding

Create an Email Marketing Campaign that's Worth Forwarding

For businesses, one of the most difficult things is building their subscribers lists by adding people who willingly accept to receive emails. Fortunately, while people might not be willing to allow you into their inboxes, they will not have the same restrictions for their friends. So, if you can get your few subscribers to forward […]

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How Local Businesses Can Boost Sales with SEO

How Local Businesses Can Boost Sales with SEO

A lot of search engine optimization professionals have been thrown for a loop over the past few years by algorithm updates made at the big search engines. It used to be that if you were the top search result for a particular keyword, you’d reach everyone who searched for that keyword. This made search engine […]

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Search Engine Optimization

Not Sure You're Keeping Up with the Latest SEO Practices? Do This.

Change. This is one of the only constants online – things are always changing. To keep up, it’s crucial for business owners to do an annual SEO audit to ensure that their website isn’t missing out on valuable web traffic due to changes in how search engines rank sites. While “SEO audit” might sound overwhelmingly […]

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Use it or Lose Business: Pay Per Click Marketing

Use it or Lose Business: Pay Per Click Marketing

As digital marketers, we have a variety of channels we can use to reach our target audience. There are the tried and true organic channels, called “earned media” — like search engine optimization, social media, and content marketing – as well as your “owned media” channels, like your email list. But the third piece of […]

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A Guide to Social Media Marketing in 2015

A Guide to Social Media Marketing in 2015

Marketing with social media is a must in 2015. But you have to do it right if you want to benefit from it. Customers still follow companies on social media primarily for coupons, giveaways, and discounts. And the fact remains that typically your most engaged followers are likely not your customers at all, but employees […]

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The Email Marketing Nurture Funnel

The Email Marketing Nurture Funnel

Because of its low cost and high reach, email marketing is one of the best ways to nurture leads for online marketers. Often the only costs associated with an email nurturing funnel are one-off creative to build your emails and, in some cases, low monthly fees to send emails. As a bonus, once your funnel […]

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Tentpole Marketing: Maximize Hits for Holiday Searchers

Tentpole Marketing: Maximize Hits for Holiday Searchers

What is tentpole marketing? It’s the phenomenon that happens on search engines due to holiday or topical interest where, for a short period of time, certain search terms receive a deluge of search engine traffic. It’s named for the look of a search engine analytics graph which is relatively flat, then peaks around the event, […]

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Land Back-to-School Searchers with PPC Marketing

Land Back-to-School Searchers with PPC Marketing

The back-to-school shopping season is nearly here, and that means retailers will be selling everything from laptops to toothbrushes to parents of kids ages 5 to 25 who are headed back to school. As digital marketers, we talk a lot about long-term strategies like search engine optimization and social engagement building, but these strategies can […]

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15 Ways to Optimize Your Facebook Ads Campaign

15 Ways to Optimize Your Facebook Ads Campaign

The social advertising platform on Facebook offers a unique opportunity: the ability to target viewers based on interests and hobbies that they’ve self-selected. Unfortunately, though, it’s becoming a high-clutter environment, so it’s not enough to simply upload an ad and forget about it. In this article, we’ll show you 15 ways you can optimize your […]

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Vertical Search Engine Optimization

Vertical Search Engine Optimization

Vertical search engine optimization is the practice of optimizing your products and services for niche search engines, rather than Google. There are hundreds of thousands of “vertical search engines” on the Internet. Everything from Yelp, which indexes restaurants, dentists, auto mechanics, and any other brick-and-mortar business to eBay has a vertical search engine component. While […]

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Mobile Marketing and OpenTable for Restaurants and Bars

Mobile Marketing and OpenTable for Restaurants and Bars

If you have a restaurant or bar that takes reservations, this is an article for you. By implementing OpenTable functionality into your website, you can make taking reservations easier than ever for your customers. They’ll appreciate the ability to get on-demand reservations at your restaurant at any time of day and you’ll benefit from not […]

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Pinterest: The Secret to Mother’s Day Sales

Pinterest: The Secret to Mother’s Day Sales

These days, Pinterest is crucial to marketing success. Not only is it retaining and engaging users twice as efficiently as Twitter was at a similar time in its history, over 80% of pins are repins, demonstrating tremendous virality at work. In contrast, under 2% of tweets are retweets. Pinterest users are engaged shoppers. According to […]

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Responsive Design and Mobile Marketing

Responsive Design and Mobile Marketing

Mobile marketing is a hot issue, given the enormous breadth of smartphone usage, and many companies have taken the step to develop mobile-friendly websites to help customers find the information that they want quickly while on a mobile device. There are currently two prevailing schools of thought on the issue. Some marketers argue that it’s […]

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Responsive Design and Mobile Marketing

Social Media Strategies for Valentine’s Day

Love is in the air, and social media is abuzz with honeys wishing each other a Happy Valentine’s Day. But more than that, consumers will spend $15 billion this year on Valentine’s Day related products and services. It’s easy to cash in on the contagious buzz that spreads around during Valentine’s Day if you have […]

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Responsive Design and Mobile Marketing

Develop a Conversion Rate Optimization Strategy for 2014

It’s a new year and a lot has changed in the way people interact with websites and companies online since this time last year. In the U.S. alone, over four million people will turn 18 this year and begin to start forming real relationships with brands, products, and services. The growth of tablet devices has […]

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Responsive Design and Mobile Marketing

10 Free Resources for Online Marketing News and Education

Online marketing strategies are constantly changing. Free resources make it easy to keep up with the latest developments in the online marketing world. In this industry, it is imperative to continually seek educational opportunities to remain fresh and relevant. Check out these 10 free resources for the latest online marketing news and education (in no […]

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Responsive Design and Mobile Marketing

Is Search Engine Optimization Really Advertising?

While a lot of media professionals will lump together search engine optimization budgets with advertising budgets, the question of whether search engine optimization and advertising are the same thing is not as clear cut as it might seem. The ROI of small business advertising is often measured in weeks or months. Did our latest promotion […]

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Responsive Design and Mobile Marketing

The Four Step Process To Seeing Better Facebook Ads

Most of us won’t remember the first ad we saw on the Internet, but I’m certain it was a bad ad. For me, it was probably while browsing the Web from within the walled garden of America Online, when the Internet was still in its infancy. It might have even been an ad for Bonzi […]

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Responsive Design and Mobile Marketing

10 Popular Paid Online Advertising Strategies

In today’s time and age, website owners are constantly barraged with more and more ways to advertise their sites — which is a good thing because we have plenty of options, both free and paid. If you are wondering what the different types of paid online advertising methods are, please see below for a quick […]

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Responsive Design and Mobile Marketing

Four Ways To Get On Google’s First Page

Being on the first page of Google’s search results pages for relevant keywords is a definite boon to traffic. As soon as a piece of your content makes it onto the first page, the traffic influx could be enormous depending on the keyword(s). There are four ways to get your content to Google’s first page. […]

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Responsive Design and Mobile Marketing

The 6 STEPPS to Viral Content

Let’s talk about the holy grail of online marketing: the viral article or video. You’ll see a lot of different types of viral videos, from the wildly funny to the provocatively offensive to the profoundly sad. In this article, we’re going to look at some of the characteristics that viral content shares, no matter what […]

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Responsive Design and Mobile Marketing

Content Marketing on Steroids: How You Can Stay Ahead of the Pack

Between quality and quantity, many marketers will advocate either quality first or a steady combination of the two. While the significance of quantity is hard to deny, great rewards await for those who are willing to take the quality of their content to the utmost degree. But how do you know when enough is enough? […]

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Responsive Design and Mobile Marketing

Improve Your Local Rankings with These Tips and Tricks

Businesses that rely principally on local sales understand all too well the importance of building strong local SEO traffic. For many small businesses, local SEO optimization could be the sole factor that will decide whether their business will thrive online or go unnoticed in the vast sea of digital information. But with the global scale […]

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Use Dynamic Text to Improve the ROI of your PPC Campaign

Use Dynamic Text to Improve the ROI of your PPC Campaign

Would you be interested in a process that could increase the ROI (Return on Investment) of your PPC campaign, increase your conversion ratio and reduce your bounce rate, all while improving the overall quality score of your campaign? Have you heard of Dynamic Text Ads? Dynamic text ads, as the name implies, are ads which […]

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Responsive Design and Mobile Marketing

Is Your Website Converting Visitors Into Customers?

Online shopping for goods and services has steadily grown in popularity over the past several years. In 2011, e-commerce sales totaled $256 billion in the US, as compared to $72 billion in 2005. But although more people find it more convenient to shop online, brick and mortar stores still have one advantage. A brick and […]

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Responsive Design and Mobile Marketing

Mobile-friendly Websites Rank Highly with Smartphone Users

Smartphones are fast becoming the way consumers shop for services and products, but many businesses have been slow to tailor their websites to mobile devices. Yet, according to a Google survey, a mobile-friendly website is a key asset to reaching new customers. Of the consumers surveyed by Google, 72% stated that it’s important for companies […]

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Responsive Design and Mobile Marketing

Why SEO is Crucial for RV Companies

SEO, which stands for Search Engine Optimization, is crucial for any company with a website that wants to generate targeted organic search traffic. After all, a steady flow of targeted traffic could result in a steady flow of leads and customers. And this also very much applies to RV companies, both dealers and manufacturers. More […]

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Responsive Design and Mobile Marketing

5 Tips for Dealing With Google’s ‘Not Provided’ Data

It has been about a year since Google decided to encrypt the referrer information of users who are logged in, whose personal identity information was available to advertisers. This move may have been an attempt to mitigate the potential loss of privacy for the users of the popular Gmail service, or, as some bloggers have […]

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Responsive Design and Mobile Marketing

Should I Use Pay Per Click (PPC) or Pay Per Impression (PPM)?

Advertising via PPC and PPM is the quickest and most sure-fire way to get your advertising message in front of thousands of people immediately. Other advertising methods, like SEO or email marketing, require several weeks to “ramp up” in terms of traffic. With paid advertising, you can start placing your advertising message in front of […]

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Responsive Design and Mobile Marketing

How Bing Is Impacting Search Engine Marketing

For the better part of a decade, Google has been the first name in search engines for both users and search engine optimization professionals. It’s about time, however, that marketing professionals take notice of Bing as a new source of potential traffic for their search engine marketing efforts. In this article, we’ll detail how Bing […]

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Responsive Design and Mobile Marketing

Improving SEO With Your Robots.txt File

An often overlooked place to hide some nitty-gritty search engine optimization is in the robots.txt folder in the root directory of your website. By uploading a simple file, formatted properly, you can tell search engine robots which pages to ignore, which pages to index, and what types of pages they are (mobile or not). If […]

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Responsive Design and Mobile Marketing

Understanding Semantic Keywords and Search Engine Optimization

What do you need to know about search engine optimization and semantic keywords, also known as LSI, for “latent semantic indexing”? In a nutshell, when creating content, you want to make sure to include keywords related to your main keyword. So, for example, if your page is targeting “car insurance”, it would be helpful to […]

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Responsive Design and Mobile Marketing

The Complete Guide to Google Remarketing

Google Remarketing allows you to deliver targeted ads to users who failed to convert on their first visit to your site while they are browsing AdSense-enabled domains. As a result, your ads show up for users who are aware of your brand, and at the same time, you never waste impressions on users who have […]

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Responsive Design and Mobile Marketing

Attribution Modeling – The Next Generation of Analytics

Analytics completely revolutionized digital marketing. For the first time, it became possible to quantify the value of clicks, leads, and advertising without resorting to archaic techniques that print advertisers used, like coupon codes or landing pages, specifically designed for different campaigns. It saved time, energy, and money to be able to track everything in one […]

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Responsive Design and Mobile Marketing

How Your Splash Page is Killing Your Website

A splash page, or a page that functions as a gateway before users can see your content, is a Web design technique long extinct. They are almost universally disliked by visitors, they cripple your search engine optimization capabilities, and they typically don’t provide any user benefits except in certain circumstances. Visitors Hate Your Splash Page […]

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Responsive Design and Mobile Marketing

Defining Your SEO Competition

Is it worth it to target these keywords? That should be the first question any potential SEO strategy answers. By evaluating your SEO and keyword competition, you can see how much work, and how expensive, it is to perform well for certain keywords. Evaluating Your Keyword Competition During Research The first step of any SEO […]

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Responsive Design and Mobile Marketing

SEO in a Post Panda & Penguin World

Google has been very busy! Since they released the Panda in stages over the last year, SEO professionals have been scrambling to implement their recommendations for earning and maintaining high rankings. And Google just released another update that attacks webspam called Penguin. Google remains the most highly-trafficked search engine in the world. This means that […]

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Responsive Design and Mobile Marketing

Top 4 Ways to Improve Your Website’s Organic Traffic

Driving organic traffic to your website should be a big part of your online marketing efforts because — whether your site receives 1,000 or 100,000 visitors per month — these customers are essentially free to acquire. In a world where marketing departments stress over their customers’ “cost per acquisition,” having a source of potential customers […]

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Responsive Design and Mobile Marketing

How Important is a Dot-Com Domain to Google SEO?

Even recently in search engine optimization history, even considering a dot-net or dot-org domain was tantamount to brand suicide if you hoped to push organic search engine hits to your site. Aside from the three main TLDs, .com, .net, and .org, there are now dozens of potential options for branding your company in a different […]

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Responsive Design and Mobile Marketing

How Do Google XML Sitemaps Work?

As part of Google’s Webmaster Tools, Google allows webmasters to upload a sitemap to their index. The primary goal of a Google XML Sitemap is to help with on-page optimization by informing the search engine immediately when new content is created, instead of waiting for the next time Google is scheduled to crawl the website. […]

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Responsive Design and Mobile Marketing

How Videos Can Improve Your SEO Results

Videos have become a driving force behind people utilize the Internet. Somewhere around 53% of all Internet bandwidth is used to stream videos, primarily on YouTube. This amounts to about 25 exabytes (26 million terabytes), and this number is expected to triple by 2014. This trend has occurred for a variety of reasons, from increasing […]

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Responsive Design and Mobile Marketing

How the Google Freshness Update Affects Your SEO

Google’s search engine algorithm utilizes dozens of factors to calculate a result’s placement in the search engine. The latest update to the algorithm highlights the “freshness” of results, adding additional ranking points for entries that were recently published. This helps searchers find relevant and accurate information, rather than old or out-of-date information. For search engine […]

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