Social media marketers rely upon content curation as part of their social media strategy. Not only does it help support a campaign with third party validation, but it can build a company’s brand. Take advantage of three benefits of content curation to achieve social media marketing […]
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Digital marketing techniques can move the needle forward. Your technology company can gain new leads and establish thought leadership with the strategic use of digital marketing. Learn how digital marketing can help achieve business objectives and improve revenue. 1. Benefit from Content Marketing Tech companies […]
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For manufacturers, digital marketing is a cornerstone of connecting with consumers and encouraging them to make a purchase. Customers today expect their favorite brands to be active on at least three to four different social sites. People today value these opportunities to personally connect with brands. […]
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At their core, B2B marketing and traditional direct-to-consumer marketing are quite similar. After all, business purchasers are people, too! They have their own wants and needs, and as a marketer, your job is to convince them that your company is best positioned to satisfy them. Despite […]
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The majority of Fortune 500 Companies use marketing automation for good reason. It has been shown that marketing automation offers businesses remarkable ROI. B2B Marketing and Research reported that: After a single year of using marketing automation, 32 percent of businesses saw an increase in revenue. […]
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When you work with Ballantine you have access to a complete range of print and digital marketing services, so you’ll have the advantage of dealing with a single source for every aspect of your program.
