Starting a social media presence is easy: you just register an account and upload a logo. Unless you’re already an incredibly popular brand or product, this won’t be enough. Social media requires a critical mass of followers to start building steam by itself, and slacking on your social media efforts will keep you from ever reaching a critical mass.
What kind of slacking is common? Failing to promote your social media presence through your website or e-mail newsletter is an extremely common mistake. If you don’t make it possible for your fans to find you, how will you ever build your following?
Another common mistake is set-it-and-forget-it content sharing, like automatically importing your blog’s RSS. Sure, it helps share content with your followers, but they don’t read it and they won’t get engaged in a conversation about it. No, you should manually post your new blogs to your Facebook and include a summary, ask a question, or solicit feedback along with your link.
Finally, avoid purchasing fans or followers. This is a common scam that promises to generate 1,000 or 10,000 new followers for your social presence. Unfortunately, they’re all hollow. Most or all will be fake accounts. None of these followers will ever buy anything from you. For the same price, you can buy an Ad on Facebook and reach real people. Focus your attention and cash on reaching real fans, rather than fake ones.
Slacking on your social media efforts will cause your fan base to erode, if you can start one at all. Be sure to update your social media accounts regularly, even daily, if possible. Grow your followers organically by promoting to the real fans that are already receiving your newsletter or reading your website. This will ensure that your social media presence stays vibrant and your customers stay interested.
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