Recent updates to Google Search have included a social Google+ component that helps individuals find information about their search query through their connections. The rollout happened extremely quickly, over just a couple of days, so Google has essentially forced online marketers’ hands by this decision.
Here are some reasons why:
Google+ is in the Google Search Results. In fact, your Google+ profile will tend to outrank all of your other content. Google+ will take the number one spot for a lot of brand names and personal names. The goal is to encourage people to keep their profiles on Google+ updated.
It Pushes Your Content Up Among Your Friends. The larger your network on Google+, the more people will be influenced by the content you’ve shared and followed in the past. Right now, Google is extremely liberal with pushing up content to the top of the search results if it has some social proof to it. If you +1 one of your articles, it will likely show in all of your Google Circle Members’ search results.
The New Box on Google+. If you do a logged-out search for a topic, you can see individuals who regularly post blogs and news articles on the topic in a new box on the Google index, “People and Pages on Google+.” These are brand suggestions that Google+ recommends you follow. Imagine if you could have your personal brand on Google+ associated with a broad term like “SEO” or “Marketing” – the potential is endless.
The gap is closing on the time when you can get easy hits from Google+ in the Google Search Results. Before long, every marketer will be using Google+ as an integral part of SEO. You should move early and be established before the rest of the Internet catches wind of this new trend.