SEO, or Search Engine Optimization, is an effort undertaken to increase the search engine rankings for a website with the goal of putting your site as the leading result for a specific search keyword.
Search engines crawl and index websites across the Internet based on their content, and search engine optimization professionals have reverse engineered many of the search algorithms that lead to a search engine preferring one page over another.
Search engine optimization encompasses a variety of techniques, including using long-tail keywords, with specific keyword densities, and optimization of a variety of content sources, like article or blog content, social media, and YouTube videos.
The most common SEO task (although there is much more involved in effective SEO) is including a keyword phrase several times throughout your page to promote the relevancy of your page for searchers who have typed in those exact words. SEO often involves intense keyword research for every new content page. Numerous sites, like Google’s Keyword Tool, can help you determine the number of searches and the amount of competition certain keywords will face.
The process of SEO is repetitive. As you build pages and discover what kinds of content get placed highly in search engine results, you can build more, similar pages about companion topics. You will discover that searchers prefer certain topics to others. You’ll have to learn how to analyze your site for organic traffic using Google Analytics to track information like this in order to maximize your SEO efforts.
Search engine optimization usually involves minimal financial capital but always requires extra time and work every month (unless you outsource your SEO of course). But the ROI that a top ranking on Google may provide can be very attractive.
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