Digital marketing is an inexpensive and flexible way for small businesses to reach a larger audience. When paired with a targeted direct mail campaign, digital marketing can help a business stay ahead of its competitors and reach as many people as possible.
The phone book was once the place everyone went to find information about local businesses. Today, people pull out their smartphones to look up the businesses in their communities and are immediately able to identify, locate, and access the businesses they want. If you haven’t invested in strategies such as search engine optimization, for example, your business will fall behind its competitors who have an advanced digital presence. So what exactly can digital marketing do for you?
What is the Benefit of Digital Marketing?
Digital marketing has its own unique benefits that can expand your reach and get your brand noticed. Digital marketing offers flexibility and creativity in the types of media that can be shared to promote your business.
Cost-Effective Tool for Branding
Branding is one of the most critical things you can do for your business. Branding can:
- Increase exposure for your business.
- Shape customer perceptions of your business.
- Build essential name recognition for your business.
- Establish credibility for your organization.
Digital Marketing is Flexible, Creative and Innovative
Digital marketing opens the door to new and innovative advertising methods. You can use a wide range of mediums in your efforts to market on the internet, including:
- Video
- Audio
- Images
- Social Media
- Banner Advertising
- Content Marketing
- Relationship Marketing
The sky really is the limit when you make the transition to digital marketing. Even better, you can get real-time results of your marketing efforts to determine what is and is not working for your business through simple A/B testing.
Digital marketing is also an affordable option for improving search engine optimization. The digital space can increase your exposure far beyond the borders of your business while keeping your budget in check.
Digital Marketing Gives You Opportunities to Engage Influencers
The modern world of marketing is fueled by influencers. The right word from one of the popular few in the social media world can change the face of your business.
However, these influencers only deal with products and services they can find and promote on their platforms. You need a strong digital marketing and general digital presence in order to get their attention and create an ongoing relationship.
A Strong Digital Presence Helps Your Business Establish Authority
Through active participation in social media with engaging content, you can become a thought leader for your industry. A word of caution, though, just as social media can be a boost for your business, saying the wrong thing or appearing tone-deaf can be dangerous. It’s vital to double-check your tone, fact-check your information, and stick within your brand guidelines to appear authoritative and authentic online.
Takeaways
Digital marketing…
- is a cost-effective tool for promoting your business online.
- allows you to be creative while using the most innovative tactics to promote your business.
- is essential for branding in the modern marketplace.
- positions your business to be discovered by influencers.
- helps businesses establish authority.
- can supplement and enhance your direct mail campaign
Don’t neglect digital marketing in your efforts to build and expand your business. Contact Ballantine today to learn more about how we can help you with your print and digital marketing needs.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!
