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Marketing Minute: Getting Creative With Negative Space

advertising strategies

When it comes to direct mail advertising, many businesses and marketers believe in using all of the space for their mailers, forgoing all negative space and utilizing every square inch of space. While this method can be successful, there are also times when businesses should embrace the negative space to achieve success. In this Marketing Minute, Matt explains how negative space on your direct mailers can be turned into a positive and goes in-depth on explaining several instances where the negative space will catch the eye of your recipients. Subscribe to the Ballantine YouTube channel for more helpful print marketing tips and check out our direct mail marketing services for your next campaign today!