It is important to always be testing in your direct mail campaigns. In this Marketing Minute, Matt walks you through why testing should be a staple of your direct mail strategy. He also goes over several methods of testing, for businesses with both large and small budgets, that can potentially increase responses. To find more helpful direct mail marketing tips, subscribe to the Ballantine YouTube channel. Find out more about Ballantine’s print marketing services to update and optimize your current direct mail marketing approach!