Marketing Minute: What Does Google Want in a Website?

How can you get your site to rank on the first page of Google? What do they look for and reward when they index a site? Ballantine’s digital marketing team member Ryan explains what Google is looking for and details several optimization strategies you can implement on your site in order to increase traffic and […]

Site speed has been confirmed as one of the many Google ranking factors, and many SEO experts believe it to be one of the most important ones. In this Marketing Minute, Ryan shares a free tool that you can use to figure out your Google site speed on both desktops and mobile devices. This tool […]

Optimizing your images for Google is an often overlooked SEO strategy but it’s easy to do and helps Google better understand the images on your site. In this Marketing Minute, Ryan explains the latest Google search update and why that affects your images. He also touches on two quick and efficient ways to optimize all […]

Google My Business is an important tool that businesses, especially local ones, should be using to the fullest. In this Marketing Minute, Ryan goes through several Google My Business features that your business should be utilizing to help with brand growth and customer awareness. Matt discusses a print marketing tip on spot color printing that […]

Google Analytics is an invaluable tool if used correctly and efficiently. One of the most important aspects of Google Analytics setup is to ensure you’re setting up conversion goals. In this Marketing Minute, Ryan explains why conversion goals can be useful and how they help your site become better optimized. To learn more about Google […]

For this Marketing Minute, Ryan and Matt give advice for both digital and print marketing. Ryan focuses on how to claim your Google My Business profile, a tool that all businesses should be using, especially local ones. Matt focuses on an innovative idea for direct mail that will catch the consumer’s attention and stand out. […]