The latest advancement in SEO is schema tagging, also known as rich snippets or microformats. These tags, invisible to users, appear in search engines under every search result and give users a better sense of what type of content the search result provides. For example, does this page talk about a book, movie, music album, or a person? If your page includes rich snippets, Google can understand the content on your pages better and provide more information to users about your content right in the search engine.
For example, businesses can use microdata to publish their hours of operations directly on their search engine result, musicians can show multiple tracks from an album and links to download them, and authors and bloggers can show their personal profile picture next to search engine links.
The SEO benefits of rich data snippets is undeniable – people have reported 400%+ click-through rates for using the rich data snippet “rel=author” tag, the most popular rich data snippet, and, according to a recent research study, 17% of the first-page search results for both short- and long-tail keywords included a “rel=author” tag. This means that either everyone who publishes on the Internet has adopted rich data snippets (they haven’t) or including the snippet pushes your pages much higher in the listings (it does.)
Getting Started With Rich Snippets
There are several types of schemas that are supported by the search engines, but we prefer microdata, an HTML5 specification, due to its wide acceptance by Web Standards organizations. The full microdata standard reference sheet is available at schema.org.
It’s relatively easy to implement schemas for individual pages, you can simply wrap your page content in the div tags inside WordPress manually. If you publish lots of content, there are WordPress plugins that can help you add the important tags to the bottom of posts.