Numbers are proving that businesses should be paying more and more attention to the mobile world. After all, by 2014, mobile users will exceed desktop users. Now more than ever, businesses should be placing more importance on catering to these users.
How can businesses cater to the 53 percent of U.S. household that have a smartphone, and 21 percent in North America that have a tablet? These recent stats first point to mobile-friendly websites. If businesses want to capture the mobile market, responsive web design is a must. A website that is not friendly to mobile users will be quickly left behind.
Capitalizing on this trend is possible with an overall mobile-friendly focus as well. Mobile marketing is naturally a hot item for businesses that want to grow. A few simple steps can help businesses follow this direction:
- Al Mackin advises businesses to re-evaluate the keyword search process. A business may need to switch gears, as mobile users might be searching for other terms.
- Always use mobile-friendly links on social media, in advertisements, etc.
- Test the website to see how well it works with different mobile OS. Otherwise, wasted advertising money could ensue.
The mobile world is heating up. Even the Online Christmas Activity survey released impressive stats concerning mobile usage on Christmas: It found an eight percent increase on smartphones and 13 percent increase on tablets. Researchers noted that consumers are often on the Internet while watching television.
Looking to make your website mobile-friendly? Contact us today for more information.
Image Source: © aey – Fotolia.com