Great full service printing agency
Direct Mail Production
Since 1966, we've been mastering the art of direct mail print production. From sheet-fed and web to digital and large format, we know how to execute every type of project with precision, ensuring your campaigns deliver results. Our decades of experience have helped countless clients achieve success through seamless, effective direct mail strategies.
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Direct Mail Production Experts
We make direct mail production easy for businesses. Our experts can handle everything from the creative piece to getting your mail into the hands of your audience. But there’s more to an effective campaign than designing a beautiful piece of mail. Knowing and understanding how to target your customers is also an important key factor in direct mail marketing. We analyze your results and determine how profitable it is for your company. Whether you’re a direct mail veteran or are new to the game and thinking about launching your first campaign, Ballantine can equip you with the tools and knowledge required to succeed in direct mail marketing.
How It Works
Our direct mail campaigns are designed to meet your business goals, delivering both impact and efficiency.
Data hygiene
We clean and optimize your mailing lists to ensure accuracy and deliverability.Print
We ensure every piece is produced on the most cost-effective stock while meeting all mailing requirements, delivering both quality and compliance to keep your project on schedule and within budget.Mail
Every direct mail piece is accurately addressed and mailed using the most cost-effective rates available.
Data Hygiene
Success starts with clean, accurate data. Our thorough data hygiene process ensures that your mailers reach the right people. We update mailing lists using NCOA (National Change of Address), apartment append for missing unit numbers, and merge/purge to consolidate data sources. By removing duplicates, we create a clean and reliable dataset, ready for optimized mailing and better results. Tailored solutions are also available for unique data challenges.
Print Production
When you send us your design files, we carefully review them for print and postal compatibility. We offer expert recommendations to resolve any potential issues and provide cost-effective mailing options that can boost your campaign’s effectiveness. Our process ensures every detail is handled, so you get the best results for your campaign.
Lettershop Mailing Services
Navigating lettershop services can be overwhelming, but we handle everything from start to finish. Whether it’s 25,000 simple #10 mailings or 2 million multi-component packages, we are your single source for all lettershop and mailing needs. Our full-service direct mail capabilities ensure your program runs smoothly and cost-effectively.
Print Recommendations
Our agency recommends print formats that deliver the best outcomes while minimizing costs. With access to a network of trusted print partners, we provide tailored, high-quality solutions for every campaign. Our approach balances superior results with cost efficiency, and we manage every step of the direct mail production process for you.
Mailing Lists
Grow your business and reach new customers with precision-targeted mailing lists. Whether you’re renting postal addresses or purchasing compiled data, we’ll ensure you’re reaching the right audience. Just provide us with your customer profile, and we’ll craft a tailored list to maximize your campaign’s impact.
Creative Development
Our creative services give your direct mail campaign a competitive edge. Whether designing from scratch or working within your existing brand guidelines, we deliver designs that communicate your unique value, enhance brand awareness, and drive response rates. Partner with us for a campaign that stands out and delivers results.
We can produce a wide variety of printed formats for you, including:
- Postcards
- Packages
- Catalogs
- Brochures
- Self-mailers
- Envelopes
- Letters
- Reply cards
- Business reply envelopes
- Buck Slips
- Liftnotes
- Chits
- Newsletters
- Prayer cards
- Prayer booklets
- Bookmarks
Who We Work With
We’ve helped regional, local, and national organizations from an array of verticals, including:
Our Clients
Our Results
How Ballantine Helped Hudson Robotics Attract More Qualified Traffic and Leads
47% increase in organic traffic, 68% increase in qualified web form leads
Associated Humane Societies’ Fundraising Mailing Generates a 15% Response Rate
15% Response Rate and $94,619 Raised
IOCC Direct Mail Fundraising Campaign Far Exceeds Expectations
Raised 227% of goal
Ballantine Turns DLC Management’s Print On Demand Portal from Headache into Asset
Reduced project turnaround time by 70%, improved direct mail response rates by 500% and reduced costs by 50%
Animal Shelter Boosts Lapsed Renewal Efforts With High-Level Personalization
Achieved unprecedented direct mail lapsed reactivation numbers
Single Day Fundraising Campaign For Montclair Kimberley Academy Exceeds Goal By 150%
Surpassed goal by 150% and raised $220,000
FAQ
What is the Minimum Quantity for Direct Mail?
Typically, our direct mail campaigns start at 20,000 pieces to qualify for bulk or discounted postage rates. While smaller runs may be possible, larger quantities often reduce per-piece costs, increasing your campaign’s ROI.
How Much Does Direct Mail Cost Per Piece?
Costs ranges depending on factors such as, print volume, print format piece size, number of components, stock and design complexity. Postcards are generally the most affordable, while larger or more complex formats cost more.
Which Industries Benefit Most from Direct Mail?
Direct mail is highly effective in industries like insurance, financial services, travel and tourism, higher education, nonprofits, and more. Its ability to create personalized, tactile connections makes it an impactful tool for customer engagement.