SEO & CONTENT MARKETING
Ballantine, full-service agency, provides expert SEO (search engine optimization) that utilizes a strategic and results-driven approach to increase your site’s organic rankings and website traffic.
We target the best keywords for your business (both local and national), optimize your website on a monthly basis and create compelling content. Here’s more information:
Keyword Research & Optimization
A critical step in the SEO process is helping you choose the keywords for your business that meet specific criteria focused on search volume, competition level, and commercial intent. We’ll identify the right keywords that will drive buyers to your site and separate you from the competition. We’ll then perform a full SEO audit to make sure your website is optimized for your keywords, including your content and meta tags. Lastly, we look for opportunities to eliminate website errors and SEO roadblocks that could be holding your website down.
Blogging & Content Marketing
Now more than ever, it’s important to establish authoritative, professional content on your site to help build repeat and supplementary traffic. We’ll plan, write, optimize and post the content to your website, completely full-service. We can also create long form skyscraper posts for you and compelling infographics.
Traffic Analytics & Rank Tracking
As a Ballantine SEO client, you are given access to your own portal, where you can track keyword rankings and traffic stats at any time. Need more detailed analytics with custom dashboards? We’ve got you covered. Lastly, we set your site up with call tracking to measure the impact of your digital efforts on inbound phone calls.
Generate Predictable and Controllable Traffic To Your Website with Pay Per Click (PPC) Marketing
Paid search advertising or pay-per-click (PPC) marketing puts the power of precise keywords to work for you by giving you targeted traffic from keywords you choose – and it does so as soon as your campaign starts.
- Ballantine will manage the entire PPC process for you. We’ll utilize targeted text and display ads to help drive the most desirable traffic to your website. We can also help you with:
- Retargeting campaigns to extend the life of your online efforts
- Social media advertising including Facebook PPC
- Creating a hybrid strategy that combines PPC with organic SEO for even greater reach
As soon as your PPC ad campaign goes live, it appears on Google or Facebook, to get you fast results. Our job is to help you design and control your campaign in a way that makes sense for your business. You have the ability to choose who can see your ad by targeting their geographic location, age, gender and more.
Another benefit of PPC is that you have the freedom to only bid on the amount that you are willing to pay. You can target advertisements to the most qualified customers allowing for the highest likelihood of clicks becoming conversions.
With PPC, you have the flexibility to track performance and make changes where necessary. Call Ballantine for a consultation today. We’d love to work with you on setting up and maintaining your existing or first PPC campaign!
Email & Marketing Automation
Email & Marketing Automation Gives You The Power to Cost-Effectively Connect & Nurture Your Contacts
Email marketing provides a great level of reporting that allows you to gauge the effectiveness of your marketing campaigns. Marketing automation enables you to nurture your contacts with highly targeted messages sent at the right time.
Whether you want to do a one-time email blast or establish a drip program via automation that segments your audience, Ballantine can handle every aspect of the project – high quality email data, copy and design, HTML coding, deployment, campaign management and reporting.
Email marketing is cost-effective and proven to get you results. By layering in automation, you gain inside knowledge on the wants and likes of your audience. Like a digital crystal ball, this information will well equip you with the tools for your next marketing effort. We aim to aid you in meeting your objectives such as increasing lead generation, brand awareness, trust and loyalty.
From full design to execution and tracking, Ballantine has you covered. We have the power, knowledge and understanding to take your marketing plan to the next level. Our designs are mobile responsive as well to make sure that your audience has the best experience possible.