The changes in Google’s search engine have been noticeably social lately. Whereas Google search engine optimization traditionally relied on keyword research, on-page optimization and link building, modern search engine optimization relies on a more holistic, and socially engaged, optimization.
In fact, Google has made no secret of this. They’ve officially taken a stand on social media as the future of the Internet and they are using all of their resources to help push this social agenda. They’ve even developed the technology to take your social media presence and integrate it with your search results. So far removed from the actual social networking site, your social profile can lead to very subjective results in search engines.
Everybody enjoys social integration to some extent. It’s convenient to have the music you listen to or the television shows you watch display in real-time to your friends using similar apps or services. This basic social networking idea has been the premise behind dozens of successful sites relying on internal social networking. However, Google has its fingers in more than one pie, so the engineers can link up various preferences from various applications and form a social profile of you that goes beyond anything you’ve explicitly published about yourself.
If Google then prioritizes your social results over your actual objective search results, what will happen to objective research? Any search you could hope to complete would be influenced by your social presence, and therefore, results that keep you within your social bubble. This is hardly an acceptable form of social integration into a search engine.
Until Google makes social search permanent, you can opt-out of it in two ways. First, by disabling personal results in your Search Settings menu. Second, by searching in Incognito Mode on your browser. Either method will provide you with objective, unfiltered search results.
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