At their core, B2B marketing and traditional direct-to-consumer marketing are quite similar. After all, business purchasers are people, too! They have their own wants and needs, and as a marketer, your job is to convince them that your company is best positioned to satisfy them.
Despite this, you cannot afford to run a B2B marketing campaign as if you were targeting consumers. First of all, businesses tend to purchase on their needs and problems, while consumers will purchase based on wants. B2B markets are extremely niche. They are much more relationship driven, and offer the opportunity for much higher value propositions. And perhaps most importantly, you’re often dealing with multiple decision makers.
To help you navigate this complex world, here are the six steps to building an effective B2B marketing roadmap:
Building an effective B2B marketing roadmap takes a great deal of effort, but the results are more than worth it. By listening to the above advice and doing things like building a great website, integrating your campaigns, developing a social media presence, and using analytics and reports to the best of your abilities, you’ll have more prospects, boost conversion rates and generate more overall revenue.
If you’re not sure where to start or just need a nudge in the right direction the experts here at Ballantine can help you build your B2B marketing roadmap. We’ll even help you develop strategies for every single stop on the map if you need it! All you have to do is click here to reach out to us and we’ll be more than happy to help you reach your audience more effectively than ever before.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!