Today’s blog post talks about how the slightest artwork size change can sometimes result in significant cost savings.
We recently quoted a postcard project for a new client. Like we do on every project, we made sure the piece was running on the press at the most efficient size. In doing so, we realized that if they shaved just 1/8″ off the height, it would save them $1,200.
And this was on a small mailing of only 84,000 postcards.
Always make sure your print vendor is checking this for you. Or make it a habit of asking your print vendor during the artwork design stage, “Is this size we’re designing at the most press efficient size?”
So why would shaving off an 1/8″ make such a big difference?
It’s all because of how the artwork lays out on the sheets or rolls of paper. You want to utilize the paper dimensions the best you can and prevent waste. The less paper you waste, and the better fit the artwork is on the paper when it’s being printed, the more money you save.
If you have any questions pertaining to this blog post, please email Matt: matt (at) ballantine.com.