Group Publishing hired us for creative direction and strategy to help design a slim jim magalog.
Group Publishing is a publisher of ministry resources for Christian churches. They are located in the Colorado Rocky Mountains and were established in 1974.
Group was mailing out full-size catalogs and they wanted to explore slim jim magalogs because of the cost savings in both printing and postage. We have a lot of experience with magalogs so they came to us for consulting help with creative and strategy. The end result was a few different covers and spreads to get the ball rolling for them.