Here’s a quick tip that will save you money on your small, expensive test mailings. The downside is, it can be hard to coordinate, but it’s worth the effort.
If you want to test a format that is very expensive to produce in small test quantities, find out if one of your vendors is running that particular format in a large quantity for another client. And then, with that client’s permission, run your test piece as a plate change off their larger run.
By doing this, your vendor can split the savings between you and the other client. As a result, you will both save money and you’ll be able to mail an expensive test format at a discounted rate.