Hi Everyone — We had a meeting recently with a solar power client of ours and I think the general scope of the project we were discussing will make for an idea-generating blog post.
As you can probably guess from the blog post title, the project we were discussing was for a personal URL, or PURL as it’s commonly referred to.
They want to use it for their lead generation efforts which, from OUR experience, is the best application for a PURL. Use it to generate leads and gather data…and then use the campaign data to follow up with a 2nd, more focused effort.
So what is a personal URL’s best friend? Digital printing.
By the end of the meeting we concluded we would send out a PURL and then mail out an oversized, personalized digital postcard to those that visited the PURL but didn’t respond. With the reporting a PURL gives you, and the ease and flexibility of digital printing, it’s a very strong combination.
This one-two punch can be achieved using email too and it would give your PURL campaign a very inexpensive boost in response. But with a digitally printed postcard you’re dealing with a lot less competition for your prospect’s attention versus their email inbox.
So if you’re going to do a PURL campaign, consider incorporating digital printing. Because lower print quantities are ideal for digital presses, there’s no pressure to meet high minimums.
Can We Help?
If you want to bounce ideas around with us, or if you want us to send you PURL pricing, please send an email to Ryan Cote.